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Develop Now With The
Salesforce Platform
                        #DevDay
Guillaume Roques
             @groques
            in/groques
groques@salesforce.com
Safe Harbor
 Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
 statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
 incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
 statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
 of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
 future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
 customer contracts or use of our services.

 The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
 functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
 growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
 acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
 our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
 non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that
 could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter
 ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web
 site.

 Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
 not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
 are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
800,000 developers
26 Billion
API calls/quarter
2.5 Million
   Apps
2.5x increase in
demand for force.com
    developers
You are the makers.
You can t make tomorrow s apps on yesterday s stacks
The Salesforce Platform

                     Your Apps                Our Apps                   Any Apps

                                      Salesforce Touch Platform




                                                                                    Salesforce Identity
       AppExchange




                                              Chatter


                             Heroku         Force.com             Site.com



                                           Database.com
Leading Cloud Platform for Social and Mobile
Enterprise Apps
Leading Cloud Platform for Social and Mobile
Consumer Apps
Proven Market and Product Leader


                                     Trusted Platform
         Proven
      #1 PaaS for Developers                                       Customer
         Leader
   #1 PaaS for Business Experts
          #1 PaaS for ISVs                                         Success
                                        All Major Certifications


     Leading Cloud Platform



1 Million+ installs on AppExchange
                                             60 Billion+
                                        Transactions/Quarter
App Fundamentals for the Enterprise




  Mobile    Social    Identity   Data   Marketplace
Enterprise Mobile Apps




Mobile   Social   Identity   Data   Marketplace
Salesforce Touch



    Salesforce apps on any device

  Built with Salesforce Touch Platform
Amazing Customer Apps on the Salesforce Platform
Instant Mobile & Social APIs


                               Every object is instantly
                                  REST API enabled

                                Create Custom Apex
                                   REST Services

                               Social Chatter REST API
Native Geo-location fields

SELECT Id, Warehouse_Location__latitude__s,
Warehouse_Location__longitude__s,!
Street_Address__c, Name !
FROM Vendor__c !
WHERE DISTANCE(Warehouse_Location__c, !
GEOLOCATION(37.794539,-122.394717), 'mi') <= 10;!
Enterprise Mobile Container

   OAuth2 Authentication

Leverage Existing Force.com
           Skills

   Secure Offline Storage

   Xcode Project Wizard
Securely Access Device Features & Salesforce Data

                          Access Salesforce data using
                                   JavaScript
                          Leverage local device features
                            like camera, contacts etc.

                          Use any mobile web framework
Native SDKs for iOS & Android


  Build Salesforce Apps in
    Objective-C & Java
 Xcode New Project Wizard

 Authorization screens & PIN
        code support
Demonstration: Build an iOS mobile App
               with Visualforce



 Mobile   Social   Identity   Data   Marketplace
The Importance of Identity




Mobile     Social   Identity   Data   Marketplace
Salesforce Identity lets apps work in the Enterprise




   Access user    Interact with social   Eliminate silo’ed
     context            graph                  Apps
Build context-aware apps with Force.com Canvas


                           Lightweight JavaScript SDK
                             Consume Apps from
                                 Anywhere
                             X-Domain XHR Calls
                                Context Sharing
Typical Force.com Canvas Apps




    Retool Your Old Apps   Build Social Web Apps
Build Salesforce Apps in any language with Heroku

  Write Salesforce apps in any
            language

Create & deploy a context aware
  Heroku App from Force.com
    Identity enables access
        Salesforce data
Demonstration: Create a QuickStart App
               for the Enterprise



 Mobile   Social   Identity   Data   Marketplace
The power of multi-language

                              Leverage 100,000s of open
                                   source libraries

                              Collaborate with millions of
                                      developers

                          Build on your own reusable
                                  components
Unix Style Development


        $   vi helloworld.rb!
        $   git init!
        $   git add .!
        $   git commit -m “first commit”!
        $   git push heroku master!
Announcing the Eclipse Plugin for Heroku


                            Java-Force.com template

                             Template projects for Spring,
                                   Play & more..

                            Instant deploy to Heroku
Demonstration: Force.com Java Apps on
               Heroku



 Mobile   Social   Identity   Data   Marketplace
Enterprise App Marketplaces




Mobile      Social   Identity   Data   Marketplace
The New AppExchange (appexchange.salesforce.com)




    1,700+ Apps    20k+ Reviews   1.4m+ Installs
The Consumer App Developer Opportunity


                 +               +                  =


      Platform       Packaging       Distribution


           717,000 Appstore Apps
           ~$5 Billion Revenue
The Enterprise App Developer Opportunity


                  +               +                  =


       Platform       Packaging       Distribution


                 1,700 Apps
             $700 Million Revenue
Enterprise: The Untapped Developer Opportunity




           Consumer           Enterprise

             $5.0b            $700m
              717k             1,700
         $6,900 per app    $412,000 per app
Build Apps, Not Invoicing Processes, With Checkout
App Fundamentals for the Enterprise




  Mobile    Social    Identity   Data   Marketplace
The Salesforce Platform

                     Your Apps                Our Apps                   Any Apps

                                      Salesforce Touch Platform




                                                                                    Salesforce Identity
       AppExchange




                                              Chatter


                             Heroku         Force.com             Site.com



                                           Database.com
Build Apps, & Career with the Salesforce Platform

                  trigger getHands on Code__c !
                           (after update)!
                  { !
                    for(Workbooks__c w : currWbook)!
                    { !
                        //insert learning here!
                    }!
                  }...!




 Get the Books    Get Hands-on                         Get the Job
          http://developer.force.com
          https://devcenter.heroku.com/
Books for the holidays…
Thank You

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Salesforce Dev Day Paris - keynote

  • 1. Develop Now With The Salesforce Platform #DevDay
  • 2. Guillaume Roques @groques in/groques groques@salesforce.com
  • 3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 6. 2.5 Million Apps
  • 7. 2.5x increase in demand for force.com developers
  • 8. You are the makers.
  • 9. You can t make tomorrow s apps on yesterday s stacks
  • 10. The Salesforce Platform Your Apps Our Apps Any Apps Salesforce Touch Platform Salesforce Identity AppExchange Chatter Heroku Force.com Site.com Database.com
  • 11. Leading Cloud Platform for Social and Mobile Enterprise Apps
  • 12. Leading Cloud Platform for Social and Mobile Consumer Apps
  • 13. Proven Market and Product Leader Trusted Platform Proven #1 PaaS for Developers Customer Leader #1 PaaS for Business Experts #1 PaaS for ISVs Success All Major Certifications Leading Cloud Platform 1 Million+ installs on AppExchange 60 Billion+ Transactions/Quarter
  • 14. App Fundamentals for the Enterprise Mobile Social Identity Data Marketplace
  • 15. Enterprise Mobile Apps Mobile Social Identity Data Marketplace
  • 16. Salesforce Touch Salesforce apps on any device Built with Salesforce Touch Platform
  • 17. Amazing Customer Apps on the Salesforce Platform
  • 18. Instant Mobile & Social APIs Every object is instantly REST API enabled Create Custom Apex REST Services Social Chatter REST API
  • 19. Native Geo-location fields SELECT Id, Warehouse_Location__latitude__s, Warehouse_Location__longitude__s,! Street_Address__c, Name ! FROM Vendor__c ! WHERE DISTANCE(Warehouse_Location__c, ! GEOLOCATION(37.794539,-122.394717), 'mi') <= 10;!
  • 20. Enterprise Mobile Container OAuth2 Authentication Leverage Existing Force.com Skills Secure Offline Storage Xcode Project Wizard
  • 21. Securely Access Device Features & Salesforce Data Access Salesforce data using JavaScript Leverage local device features like camera, contacts etc. Use any mobile web framework
  • 22. Native SDKs for iOS & Android Build Salesforce Apps in Objective-C & Java Xcode New Project Wizard Authorization screens & PIN code support
  • 23. Demonstration: Build an iOS mobile App with Visualforce Mobile Social Identity Data Marketplace
  • 24. The Importance of Identity Mobile Social Identity Data Marketplace
  • 25. Salesforce Identity lets apps work in the Enterprise Access user Interact with social Eliminate silo’ed context graph Apps
  • 26. Build context-aware apps with Force.com Canvas Lightweight JavaScript SDK Consume Apps from Anywhere X-Domain XHR Calls Context Sharing
  • 27. Typical Force.com Canvas Apps Retool Your Old Apps Build Social Web Apps
  • 28. Build Salesforce Apps in any language with Heroku Write Salesforce apps in any language Create & deploy a context aware Heroku App from Force.com Identity enables access Salesforce data
  • 29. Demonstration: Create a QuickStart App for the Enterprise Mobile Social Identity Data Marketplace
  • 30. The power of multi-language Leverage 100,000s of open source libraries Collaborate with millions of developers Build on your own reusable components
  • 31. Unix Style Development $ vi helloworld.rb! $ git init! $ git add .! $ git commit -m “first commit”! $ git push heroku master!
  • 32. Announcing the Eclipse Plugin for Heroku Java-Force.com template Template projects for Spring, Play & more.. Instant deploy to Heroku
  • 33. Demonstration: Force.com Java Apps on Heroku Mobile Social Identity Data Marketplace
  • 34. Enterprise App Marketplaces Mobile Social Identity Data Marketplace
  • 35. The New AppExchange (appexchange.salesforce.com) 1,700+ Apps 20k+ Reviews 1.4m+ Installs
  • 36. The Consumer App Developer Opportunity + + = Platform Packaging Distribution 717,000 Appstore Apps ~$5 Billion Revenue
  • 37. The Enterprise App Developer Opportunity + + = Platform Packaging Distribution 1,700 Apps $700 Million Revenue
  • 38. Enterprise: The Untapped Developer Opportunity Consumer Enterprise $5.0b $700m 717k 1,700 $6,900 per app $412,000 per app
  • 39. Build Apps, Not Invoicing Processes, With Checkout
  • 40. App Fundamentals for the Enterprise Mobile Social Identity Data Marketplace
  • 41. The Salesforce Platform Your Apps Our Apps Any Apps Salesforce Touch Platform Salesforce Identity AppExchange Chatter Heroku Force.com Site.com Database.com
  • 42. Build Apps, & Career with the Salesforce Platform trigger getHands on Code__c ! (after update)! { ! for(Workbooks__c w : currWbook)! { ! //insert learning here! }! }...! Get the Books Get Hands-on Get the Job http://developer.force.com https://devcenter.heroku.com/
  • 43. Books for the holidays…