Peer to Peer Fundraising at NTC 2013
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This document discusses the transition of peer-to-peer fundraising from in-person events to online platforms. It notes that while some donors still prefer in-person events, many want online tools to fundraise. It then discusses how nonprofits can empower donors and grow their base by providing an online peer-to-peer fundraising platform. An example is given of a nonprofit that raised over $1.8 million on its first year using an online platform after previously averaging $500 per fundraiser. The document concludes by discussing how nonprofits can develop an effective online peer-to-peer fundraising strategy that engages stakeholders and analyzes data.
Peer to Peer Fundraising at NTC 2013
- 1. Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer Nancy Palo @fundraising101 Blackbaud Strategy Consultant
- 2. Welcome: Meet My Social Profile Slide 1Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 3. The Starbucks Effect Slide 2Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 5. WHAT
- 6. Slide 5Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 7. WHO
- 8. Peer to Peer Fundraising Landscape Slide 7Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 9. Slide 8Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 10. WHY
- 11. Empower, Grow, Diversify Slide 10 Empower Supporters To Do More Grow Constituent Base Diversify Revenue Streams Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 12. Success Story “We saw a lot of innovation in Do It Yourself fundraising without technology and recognized we were leaving money on the table by not providing more support. TeamRaiser not only provided us the platform to raise more money, it enabled us to improve our business practices around DIY and cultivate a new audience of fundraisers.” Betty Ross, Vice President, Campaign Development Slide 11 • Our constituents who did not want to participate in one of our traditional fundraising events wanted access to the same online tools and we needed to find a way to meet their needs. • This type of fundraising was being done 45 different ways offline and we needed to create one online campaign with the flexibility to customize locally. • Engaged with Strategic Services to develop a campaign and TeamRaiser configuration that included the first ever blueprint for the organization. NMSS asked Blackbaud to lead the way so they didn’t have to recreate the wheel and could learn from their industry partners’ wins and losses; enabling them to make an immediate impact. • Set a first year goal of $300K and raised more than $1.8 million online. • Increased fundraising average from $500 to $6300 with the inclusion on online tools in one Chapter. • Launched a national campaign on 45 TeamRaisers with one consistent brand all on the same day. Challenge Solution Results Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 13. WHERE
- 14. Slide 13Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 15. All Inclusive Slide 14Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 16. Segmented Campaigns: Athletic Slide 15Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 17. Segmented Campaigns: Custom Slide 16Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 18. HOW
- 19. Ensure Organizational Support Engage Your Key Stakeholders • Leadership • Staff • Constituents Communicate the Performance and Benefits • Low cost of fundraising • Expanded reach for the organization • Building stronger, more loyal supporters Slide 18Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 20. Develop a Campaign Strategy Slide 19Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer Data Analysis Brand Development Online Experience Fundraising Strategies Internal Business Practices Marketing
- 21. WHEN
- 22. Slide 21Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 24. npENGAGE: www.npengage.com Slide 23Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 25. npEXPERTS: Fundraising Ideas and Marketing Insights for Nonprofits Connect with supporters, activate donors, and raise money online. Nonprofit experts share their extensive knowledge and expertise in: • Online marketing and fundraising • Email communication • Social media • Mobile engagement • and much more! Download the npEXPERTS eBook and register for free webinars at: www.blackbaud.com/npEXPERTS Slide 24Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
- 26. Slide 25 Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! or Online using #13NTCpeer at www.nten.org/ntc/eval Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer