Best Practices for TeamRaiser Communications P2P Bootcamp 2013
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The document outlines best practices for effective teamraiser communications, focusing on various tools available for emailing, segmenting audiences, and optimizing messages. It emphasizes the importance of utilizing A/B testing, coaching emails, and autoresponders to enhance donor engagement and milestone recognition. Additionally, it provides strategies for personalizing communications and ensuring dynamic content to keep fundraisers informed and motivated.
![Suggested Messages
Keep the messages simple
Do not include [insert here] or blanks
for the fundraiser to fill in
Provide templates for multiple
audiences and timeframes](https://image.slidesharecdn.com/bestpracticesforteamraisercommunications-140709142304-phpapp01/85/Best-Practices-for-TeamRaiser-Communications-P2P-Bootcamp-2013-17-320.jpg)
Best Practices for TeamRaiser Communications P2P Bootcamp 2013
- 1. Stay on Track: Best Practices for TeamRaiser Communications By: Nancy Palo
- 2. Today’s Training… Pieces of TeamRaiser Equipment to Use to Communicate With Your Fundraisers Ways to Optimize Your WYSIWYG Target Areas to Segment
- 3. Today’s Trainer Nancy Palo, Senior Consultant Blackbaud Twitter: @fundraising101
- 5. Three Ways to Email • Across Luminate Online • A/B Testing Email Campaigns • Specific to each TeamRaiser • Built in Segmenting Tools Coaching Emails • Only available in EMC • Easy to Use Templates Email Express
- 6. Email Campaigns Best Practices Utilize A/B Testing Sample Audience Remainder of Audience
- 7. Coaching Email Best Practices Utilize the built in segmenting features to send targeted messages to specific audiences. Utilize the component, conditional and personalization features in the WYSIWYG to make your message relevant.
- 8. Email Express Best Practices Create a variety of templates for your users to choose from Use the tool for both volunteers and fundraising staff that have limited technical skills
- 10. Autoresponder Best Practices Automate a large percentage of your communication plan Use conditionals Participants can’t opt-out Optimize Follow-Up Autoresponders
- 11. Instantly Acknowledge Fundraisers with Milestone Messaging and Badges Fundraising Milestone • Fundraiser reaches defined dollar amount Email Message • Email is sent to fundraiser to acknowledge milestone Fundraising Badge • A digital image appears the fundraiser’s Personal Page
- 12. Milestone Best Practices Celebrate, Share & Inspire Create milestones messages without badges at mid-level intervals Add Team milestones!
- 13. Team Milestones
- 14. Communicate With Your Fundraisers in the Participant Center
- 15. Participant Center Best Practices Create dynamic experiences for your fundraisers Provide fundraising resources Utilize Newfeed Promote Team Captain Message area
- 16. Provide Email Templates For Your Fundraisers with Suggested Messages
- 17. Suggested Messages Keep the messages simple Do not include [insert here] or blanks for the fundraiser to fill in Provide templates for multiple audiences and timeframes
- 18. How to Optimize Your WYSIWYG
- 19. What You See Is What You Get
- 21. Components You can embed several different types of TeamRaiser components in the email message content to keep the event fundraising information and data dynamically updated. Updates happen when the email message is sent. •TeamRaiser event-specific components for placing details about the event, organization, coordinators and sponsors, milestones assigned within the event, and so on directly on pages to avoid updating this information in several places if it changes. •Participant Center Log-Ins •Status information about the top performers, amount raised, and number of donations and registrants in an event Blackbaud Confidential 21
- 22. Promote Competition in communications using components
- 26. Conditional Best Practices Drive next steps based on previous actions Acknowledge fundraisers for achievements Create dynamic content for each of your audiences Blackbaud Confidential 26
- 27. Target Areas to Segment
- 28. Target Area: Email Audience
- 29. Target Area: Participant Types
- 33. Target Area: Unconfirmed Gifts
- 38. www.npEngage.com