Engagement Studio, Pardot at Developer Week 2019
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Engagement Studio is a lead nurturing tool that uses email marketing to create personalized experiences based on user data and prospect activities, aiming to convert leads through engagement journeys. It includes various program steps such as triggers, actions, and rules to automate tasks like sending emails or adjusting scores. Users can also set specific timing for actions and manage program pauses effectively.
Engagement Studio, Pardot at Developer Week 2019
- 2. What is Engagement Studio and How does it work?
- 3. Engagement Studio is a lead nurturing tool that incorporates email marketing for a highly personalized experience based on your data and your prospect’s activities. Goal: Convert by leading them through a journey of engagements.
- 4. A simple program looks like:
- 5. Steps available in Engagement Studio Programs: Triggers : “ Listen for something” Actions : “ Do something” Rules : “ Check for something”
- 6. Email Open Email Link Click Form View or Submission Custom Redirect Click File Download Add to List Add to Salesforce Campaign Adjust Score Apply Tags Assign to Group Assign to User Assign to Salesforce Active Assignment Rule Create Salesforce Task Change Prospect Field Value Notify User Remove from List Remove Tags Send Email Assigned Salesforce Queue Assigned User Assignment Status Grade List Prospect Custom Field Prospect Default Field Score Prospect Tag Salesforce Campaign Salesforce Campaign status Prospect Email Status Pardot Campaign Triggers Actions Rules
- 7. What about time in Engagement Studio? Choose when to take steps. Availability to pick a specific date for email send. What happens when I pause a program?
- 8. Demo Let’s take a look, how it works..!
- 9. Thank Y u