13 Reasons to Add Visuals to Your Blog Content.pdf
- 1. 13 Reasons to Add Visuals to Your Blog Content Adsy - Guest Posting Service
- 2. Did you know that 70% of companies invest in content marketing, which could include visual marketing strategies? Well, the visual part of your content is highly essential nowadays.
- 3. Images, graphs, tables, infographics, and other visuals can give a second wind to your articles, making them more descriptive and informative. Today, you will learn more about 13 reasons why you should add visuals to your content.
- 4. 1. More appealing posts Your goal is to create appealing posts that grab readers' attention at first glance. And images can help you reach this goal. Creative and quality visual content allows for establishing a closer connection with your audience. This way, they can not only stay on the page reading your content but also share it with friends.
- 5. 2. Clearer structuring A qualitative copy is always great. Yet, it’s no less important how it looks. So, in addition to headings, numbered or bulleted lists, employ visuals. That can help you divide your article into logical sections.
- 6. 3. Better rankings on SERP Among other ranking signals, Google uses user experience as well. So, if users enjoy your content, stay long enough on the page, and don’t end the session right after opening the page, it’s a good thing. Visuals will help you make your content more engaging and interesting for readers.
- 7. 4. Visually longer posts Long-form content is very much preferred by search engines. And often by users. Yet, your content shouldn’t always be long and exceed 1,500 words. Sometimes you need 600 to 1,000 words to describe the matter. In this case, visuals will help you make your articles more full and expert.
- 8. 5. Explanation of complex information You can illustrate complex data by building up graphs, creating tables, or drawing schemes. Thus, images can make it more understandable whether you write technically difficult content or an article full of numbers.
- 9. 6. Wider exposure on social media Articles with a picture once per 75-100 words got 2x more social media shares than articles with fewer visuals. Secondly, Facebook posts with visuals receive 2.3x more engagement than those without pictures. So, an opportunity to reach a wider audience is a great reason to add images to your articles.
- 10. 7. Another way to stand out Articles' writing develops your creative skills in general. Yet, the production of visuals gives a new hint to it. That’s why if you create custom illustrations for your articles, it can make people appreciate your effort more and become return readers. Also, if you create recognizable visuals, it can grow your brand awareness.
- 11. 8. Illustrations for your statements Images can illustrate your statements or outline the main ideas. Also, you can use pictures to highlight some interesting quotes you use in your articles. On top of that, you can strengthen the signals and messages you want to communicate with your article.
- 12. 9. Better way of storytelling Generally, storytelling is a more memorable type of content. And images can make everything even more eye-catching. Even if you need to share some complex technical information, images can offer an easier approach to your content.
- 13. 10. More professional look of your content Undoubtedly, a bare text can also be top-tier and expert. Yet, if you look at most respected industry online publications or blogs, you will see that most of them include media content. Also, when adding visuals to your content, you show that you put extra effort into article creation.
- 14. 11. Image search engine traffic Many online users also use the image section for search queries. This way, if you add images to your articles, you can also rank for the image search. The point is to give descriptive names for your images and don’t forget to state the alt text.
- 15. 12. Better for user experience According to Brain Rules, by pairing relevant images with the same written data, people retain 65% of the information three days later. So, you will not only improve the UX but also ensure that people remember your content longer.
- 16. 13. Longer time on page The presence of visuals increases time on page. When your texts include images, videos, graphs, etc. readers spend more time on the given page to get acquainted with the content. And that can signal to the search engines that readers find your content relevant and helpful.
- 17. Last year between 51% to 80% of companies heavily relied on visual content, according to 40% of marketers. Higher ranking on search engines, more visitors and social shares, better brand awareness - that's what you can get if your use visuals in your articles.
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