1.4 Million Google Featured Snippets Tested - Here's What We Found
Download as PPTX, PDF2 likes3,939 views
The document presents findings from an analysis of 1.4 million Google featured snippets, highlighting the importance of optimizing content to capture featured snippets for higher visibility. It identifies the types of queries that are most successful in earning featured snippets, noting that certain question formats and prepositions outperform others. Additionally, it provides recommendations for optimizing the length and type of content for featured snippets.
1.4 Million Google Featured Snippets Tested - Here's What We Found
- 1. 1.4 Million Google Featured Snippets Tested - Here's What We Found A.J. Ghergich Ghergich & Co. Founder/CEO @SEO
- 2. Our Work
- 4. For a more detailed primer into featured snippets, visit my presentation from Dreamforce 2016 http://www.slideshare.net/ghergich/featured-snippets-are- the-most-exciting-thing-in-search Why you should focus on Featured Snippets 1 Leapfrog your competition to position zero 2 Gain free organic traffic 3 Answer your customers’ actual questions 4 Earn trust from awareness to the decision phase
- 5. In a study with SEMrush, we analyzed 1.4 million featured snippets.
- 6. The goal was to focus our analysis on 29 questions, prepositions, and comparison search phrases.
- 8. “How” and “Have” are strong contenders to earn list featured snippets. “Which” has the highest likelihood of earning a table compared to the others. Questions are fantastic at earning paragraph snippets. Key Findings of Featured Snippet Questions
- 9. Breakdown of Featured Snippet Questions
- 11. Prepositions are the best by far at earning lists. “For” (11.38% tables) and “Like” (94.09% paragraphs) are the exceptions. Key Findings of Featured Snippet Prepositions
- 12. Breakdown of Featured Snippet Prepositions
- 14. Comparisons are the best at earning tables. “Price” is a golden opportunity to earn a high ROI table. Surprisingly, “vs” and “versus” were poor performers at earning tables. “Comparing” also had a high number of lists (31.94%). Key Findings of Featured Snippet Comparisons
- 15. Breakdown of Featured Snippet Comparisons
- 17. How to Optimize for Featured Snippets
- 18. Optimal Featured Snippet Lengths
- 19. 45 Words are Optimal for Featured Snippet Paragraphs
- 20. Longer Lists are Best
- 21. Optimized Lists
- 22. Optimized Tables
- 23. Google tends to show landscape images around 285 x 160 pixels. So landscape images, similar to the following dimensions, should be optimized for Featured Snippets.
- 24. Answer the Public Keyword Tool
- 25. SEMrush Keyword Magic Tool (Beta)
- 26. Presentation is pinned @SEO. Please retweet. Special thanks to @YuliaShevy and the research team at SEMrush for providing such in-depth research.