18 b writing for the web
1 like678 views
The document discusses how people read online and provides tips for writing effectively for the web. It notes that online readers typically scan pages rather than read linearly due to screens and limited attention spans. Writers should use concise, chunked content with clear headings and meaningful links. The inverted pyramid style places the most important information first to accommodate how readers scan online content.
18 b writing for the web
- 1. Writing for the Web
- 2. How people read online How do you read online?
- 3. How people read online They don’t.
- 4. How people read online They scan. Why?
- 5. Screens & eye sight Computer vision syndrome http://www.aoa.org/x5253.xml
- 6. Retina display; no glare displays Will we read more in the future?
- 7. For now… How people read online Seek sth. specific They are impatient Headlines First sentences
- 8. Writing for the screen Concise! Chunked Headlines Meaningful links
- 9. Writing for the screen Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Concise! Informal blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Clear Organized blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Specific Captions blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Logical Simple blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah
- 10. Inverted Pyramid Style Very important Less important Least important
- 11. Inverted pyramid style http://www.cybercollege.com/frtv/newsp2.htm
- 13. Example Same type of product 4 ways of explaining it
- 14. 1
- 15. 2
- 16. 3
- 17. 4