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CORPORATE PARTNER DAYS

INFORMATION SESSIONS

Learn more about these Technology industry partners:
• what they do
• how your major can apply to a career there
• available internships
• post-graduation opportunities
Food and beverages provided.

GENERAL MOTORS
Tuesday, February 26, 2013
6:00 - 7:30 p.m.
Knoy Hall, B029

Representatives are interested in talking with students in CGT, CIT,
ECET, MET and TLI
Bill Buxton – Principal Researcher, Microsoft




        https://twitter.com/wasbuxton
11 info architecture
Today’s objectives:

1. Sketches, Wireframes, Mockups,
  Prototypes – what’s the difference?

2. Information Architecture
11 info architecture
11 info architecture
11 info architecture
11 info architecture
 Functionality
 Interactivity
 Simulates the final design
                               Can be:
                                Paper
                                Linked wireframes
                                Pre-alpha version
11 info architecture
Lo-Fi   Hi-Fi
Lo-Fi   Hi-Fi
Information Architecture
Main points
 What is IA?
 How do you represent IA in documents?
 Card sorting
 Topology: Breadth vs. Depth
 Organization logics: task-based, user type, topical, org.
  structure, life event, implementation




                                                   from BGW 5
Information Architecture




http://webstyleguide.com/wsg3/3-information-architecture/4-presenting-information.html
Information Architecture

                 File naming > URL design!
                  http://www.slideshare.net/deanna.marbeck/url-design-for-
                             information-architects-presentation




http://webstyleguide.com/wsg3/3-information-architecture/4-presenting-information.html
Why does information
    architecture matter?
*
Organize
available information to
        support
   the user’s tasks.
How people navigate
 Optimal rationality    Satisficing
                          (Information
                          Foraging Theory)
How people navigate

           Benefit



  Cost
Navigation costs
 Scanning page
 Reading links / menus
 Finding / Deciding where to click
 Waiting for page to load
 Clicking through to find desired page

                       How can you
                      minimize them?
Broad Structure




Deep Structure
 Magic number 7 ± 2 ????
 Recommended depth: 3 levels
 Recommended breadth: 16 options




     Breadth & Depth
 Design Recommendations
Card Sorting
 Usability method for developing site
 organization
Organization Logics
  Semantics (conceptual)
  Task-based
  Audience-based (user type)
  Organization-based
  Life event
  Implementation

 See also
  http://wd.onepotcooking.com/2010/02/13/information-
  architecture-navigation/
11 info architecture
11 info architecture
11 info architecture

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