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TECH 621 - where are we? where are we going?
                                   Text




                           [re]orientation
Course objectives:


  ‣ social media principles
  ‣ social media effects
  ‣ optimal use of social media in
   contexts
Principles
 ‣   open, authentic conversation (Cluetrain
     Manifesto, Naked Conversations)
 ‣   culture of participation, generosity
     (Twitterville)
 ‣   perpetual beta
 ‣   marketable relationships
 ‣   organizing
 ‣   crowd-sourcing & collaboration
 ‣   information organization
Effects

  ‣ general: society, power relations
   (Content Nation)
  ‣ specific contexts (Content Nation)
  ‣ generational (Born Digital)
  ‣ idividuals: attention, intelligence
Contexts

  ‣   [... your choice ...]
  ‣   interaction design
  ‣   SEO, online identity management
  ‣   privacy & security
  ‣   public health
  ‣   gov 2.0
  ‣   enterprise 2.0
  ‣   PR 2.0
30 years from now...
30 years from now...

  ‣   Staying on top of things (learning)
30 years from now...

  ‣   Staying on top of things (learning)
  ‣   Learning & working in the attention
      economy
30 years from now...

  ‣   Staying on top of things (learning)
  ‣   Learning & working in the attention
      economy
  ‣   Reducing a confusing, crowded space to
      a manageable environment
30 years from now...

  ‣   Staying on top of things (learning)
  ‣   Learning & working in the attention
      economy
  ‣   Reducing a confusing, crowded space to
      a manageable environment
  ‣   Learning new cultures
30 years from now...

  ‣   Staying on top of things (learning)
  ‣   Learning & working in the attention
      economy
  ‣   Reducing a confusing, crowded space to
      a manageable environment
  ‣   Learning new cultures
  ‣   Making information yours - apply it to
      your needs

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Tech621 [re]orientation

  • 1. TECH 621 - where are we? where are we going? Text [re]orientation
  • 2. Course objectives: ‣ social media principles ‣ social media effects ‣ optimal use of social media in contexts
  • 3. Principles ‣ open, authentic conversation (Cluetrain Manifesto, Naked Conversations) ‣ culture of participation, generosity (Twitterville) ‣ perpetual beta ‣ marketable relationships ‣ organizing ‣ crowd-sourcing & collaboration ‣ information organization
  • 4. Effects ‣ general: society, power relations (Content Nation) ‣ specific contexts (Content Nation) ‣ generational (Born Digital) ‣ idividuals: attention, intelligence
  • 5. Contexts ‣ [... your choice ...] ‣ interaction design ‣ SEO, online identity management ‣ privacy & security ‣ public health ‣ gov 2.0 ‣ enterprise 2.0 ‣ PR 2.0
  • 6. 30 years from now...
  • 7. 30 years from now... ‣ Staying on top of things (learning)
  • 8. 30 years from now... ‣ Staying on top of things (learning) ‣ Learning & working in the attention economy
  • 9. 30 years from now... ‣ Staying on top of things (learning) ‣ Learning & working in the attention economy ‣ Reducing a confusing, crowded space to a manageable environment
  • 10. 30 years from now... ‣ Staying on top of things (learning) ‣ Learning & working in the attention economy ‣ Reducing a confusing, crowded space to a manageable environment ‣ Learning new cultures
  • 11. 30 years from now... ‣ Staying on top of things (learning) ‣ Learning & working in the attention economy ‣ Reducing a confusing, crowded space to a manageable environment ‣ Learning new cultures ‣ Making information yours - apply it to your needs