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This document summarizes research on self-organization and online protest against corporations using the case study of Gap's logo change from October 1-31. It shows that micromedia such as social media was the primary medium used for discussion during this period. The focus is on analyzing micromedia posts from October 5-17 to understand how the online protest started and grew over time by pulling data hourly and daily, comparing conversation trends, and manually analyzing message content.
Slides tech621
- 1. One more R6 story
- 2. Research topicSelf-organization & online protest against corporationsCase Study : Gap logo change
- 3. Topic trend for Oct 1-31Shows span of crisis: Oct 4-17
- 4. Shows that micromedia was the primary medium October by media type:Shows exact percentage & number of micromedia posts
- 5. Reinforces and supports decision to focus only on micromediaFocus: Micromedia Oct 5-17What happened? How did this start?
- 6. Oct 5
- 7. From hereWe are pulling data day by day, hour by hour to understand the flow and growth of chatter on this topicWe are comparing conversation clouds for each dayWe are analyzing (manually) the actual message content to identify what happened.