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1.critically evaluate the main concepts, techniques and applications of qualitative and
quantitative research;
2.address the ethical considerations to be taken, discuss the appropriateness of various methods
of data collection, the range of resources available and to introduce quantitative and qualitative
data analysis.
3. apply this systematic knowledge and understanding of how established tools and techniques of
research and enquiry are used to create and interpret the data collected into learning and
assessment
table of contents:
Aim of the study
Research objectives
Research field description
Literature review
personalized service
personalized service and traditional service
customers satisfaction
Justification of the study
Methodology
Participants
Sampling
Data collection
Data analysis
Anticipated findings
Limitations
Reference list..
1-critically evaluate the main concepts- techniques and applications o.docx

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1-critically evaluate the main concepts- techniques and applications o.docx

  • 1. 1.critically evaluate the main concepts, techniques and applications of qualitative and quantitative research; 2.address the ethical considerations to be taken, discuss the appropriateness of various methods of data collection, the range of resources available and to introduce quantitative and qualitative data analysis. 3. apply this systematic knowledge and understanding of how established tools and techniques of research and enquiry are used to create and interpret the data collected into learning and assessment table of contents: Aim of the study Research objectives Research field description Literature review personalized service personalized service and traditional service customers satisfaction Justification of the study Methodology Participants Sampling Data collection Data analysis Anticipated findings Limitations Reference list..