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FOCUSED TECHNOLOGY CHOICES 
Joachim Horn, Group CTIO
How we win 
Focused Technology Choices 
Value Champion 
Step-change Productivity 
Winning People & Culture 
Selectively push new technologies & innovation 
Quality up – where it matters for our customers 
Drive down costs continuously in all areas 
Key focus areas 
2
Total drop rate all countries 
Projects on time 
50% 
100% 
2012 
2013 
2014 
Fix the basics: network and IT quality 
Priority 1 incidents all countries 
0.3 
0.5 
0.7 
Drop Rate (%) 
2011 
2014 
0 
20 
40 
2011 
2014 
New technologies 
Quality up 
Cost down 
3
Cell availability whole network 
(Kazakhstan) 
Quality perception 
(Kazakhstan) 
0% 
30% 
60% 
Tele2 
Activ 
Beeline 
Kcell 
• 
Continue to fix the basics in design and operations 
• 
Continuously increase quality where it matters for the customer 
• 
Voice over LTE (VoLTE) and HD Voice 
• 
Data experience in LTE 
• 
Focus on customer perception 
• 
Outside-in KPI’s 
• 
Tight collaboration with customer service 
Quality up -where it matters for the customers 
CTIO customer complaints for technical reasons 
Jan 
2014 
Aug 
2014 
Target 
Aug 
2013 
Aug 
2014 
90% 
100% 
Aug 
2013 
Aug 
2014 
% 
New technologies 
Quality up 
Cost down 
4
Customers want more data when moving to LTE 
Total Data Usage 
3G 
LTE 
Jan 
2012 
Oct 
2014 
New technologies 
Quality up 
Cost down 
Today LTE stands for ~70% of all data usage in Tele2 Sweden 
5
Dilemma: more data, higher quality, same cost 
How to deal with 
+ 
exponential traffic growth 
+ 
good quality for our customers 
+ 
cost efficient transition to new technologies 
New 
technologies 
Quality up 
Cost down 
6
Total resource cost 
LTE more cost efficient than 2G and 3G 
3G 
4G 
CTIO resources 
Drive down costscontinuously in all areas 
80% 
90% 
100% 
• 
Push for scale 
•Invest in spectrum and backhaul 
•Consolidation of data centers 
•Focus on LTE 
•Near/Offshoring 
•Sharing sites and transmission 
•Get rid of legacy fast 
0 
600 
Kista 
Riga 
2012 
2017 
2012 
2017 
Cost/Mb 
2013 
2017 
Cells 
Busy hour traffic volume per cell 
MByte 
New technologies 
Quality up 
Cost down 
7
-115 
-107 
-99 
-91 
-83 
-75 
-67 
-59 
-51 
-43 
-35 
13% 
11% 
20% 
18% 
38% 
Customer care 
Service & device portfolio 
Network coverage 
Service quality 
Cost & billing 
Good coverage becoming even more important for the end user 
17% 
10% 
13% 
21% 
39% 
2012 
2013 
75% 
indoor coverage 
without U900 
Source: Nokia 
95% 
indoor coverage with U900 
100 
% 
New technologies 
Quality up 
Cost down 
8
5 
Low frequencies and fiberbackhaulensure scalability and cost efficiency 
* Depending on radio plan, it is much easier to fully utilize capacity of 800/900 MHz compared to 2600 Mhz 
**Weighted coverage and capacity 
Building a 800/900 MHz network is typically 5x more cost efficient** compared to 2.6 GHz 
70 % more data capacity* 
 
Owned, co-built, dark fiberor λ-lease will ensure scalability for future 
 
Microwave is acceptable alternative in rural areas 
1 
10 
100 
1,000 
2G 
3G 
4G 
5G 
Mbit/s 
5 000 
40% fiber 
80% fiber 
Fiberrequired for speed and capacity at the lowest cost to scale 
New 
technologies 
Quality up 
Cost down 
2.6 GHz 
1.8 GHz 
800/900 MHz 
9
800Mhz 
900 Mhz 
1800 Mhz 
2100 Mhz 
2600 Mhz 
Comment 
Sweden 
10 
20 
35 
20 
40 
Joint Ventures with Telia2100 MHzand Telenor 800/900/1800/2600 MHz 
Estonia 
10 
11 
24.3 
30 
Estonia alsohave 4.4 MHz in 450 MHz and 1*30 MHz in 2300 MHz (TDD) 
Latvia 
10 
11 
24.8 
20 
20 
Lithuania 
10 
11.6 
24.6 
20 
20 
Croatia 
5 
12 
15 
Norway 
5 
20 
Kazakhstan 
11 
5 
20 
Netherlands 
10 
20 
4G only 
Tele2’s frequency portfolio 
2G 
3G 
LTE 
New 
technologies 
Quality up 
Cost down 
10
Current IT legacy structure 
New technologies every 10thyear 
Selectively push new technologies and innovation 
2G 
Launched 1990 
3G 
Launched 2001 
4G 
Launched 2010 
5G 
Planned 2020 
New 
technologies 
Quality up 
Cost down 
11
Current IT legacy structure 
New technologies every 10thyear 
4G is adopted faster than 3G 
Selectively push new technologies and innovation 
2G 
Launched 1990 
3G 
Launched 2001 
4G 
Launched 2010 
5G 
Planned 2020 
1 
2 
3 
4 
5 
6 
7 
8 
9 
10 
11 
3G 
4G 
Years 
from 
launch 
Data usage 
Threat of Legacy 
• 
Complexity 
•Maintenance efforts 
•Higher OPEX 
•Reduced flexibility 
•Low speed / time to market 
New technologies 
Quality up 
Cost down 
12
Current IT legacy structure 
How to cope 
• 
Retire legacy fast 
• 
IT Blueprint 
• 
Focus on LTE 
• 
All IP, virtualization, cloud technologies 
• 
Drive 5G definition 
New technologies every 10thyear 
4G is adopted faster than 3G 
Selectively push new technologies and innovation 
2G 
Launched 1990 
3G 
Launched 2001 
4G 
Launched 2010 
5G 
Planned 2020 
1 
2 
3 
4 
5 
6 
7 
8 
9 
10 
11 
3G 
4G 
Years 
from 
launch 
Data usage 
API:s 
Siebel 
Singl.eview 
ANALYTICSEDW 
Customer Touch points 
SALES 
CRM 
REAL TIME CHARGING 
BILLING 
Threat of Legacy 
•Complexity 
•Maintenance efforts 
•Higher OPEX 
•Reduced flexibility 
•Low speed / time to market 
New technologies 
Quality up 
Cost down 
Tele2 IT Blue print 
13
Latency lower in LTE than in 3G 
0 
60 
120 
% 
Superior user experience in LTE 
Data completion success rate higher in LTE 
Jan 2013 
Oct2014 
LTE 
2G 
3G 
Speed higher in LTE than in 3G 
% 
Average MOS 
•4.1 VoLTE(23.85) 
•3.9 3G (12.65) 
MOS 
VoLTEquality higher in LTE 
141203 
141207 
LTE 
3G 
ms 
0 
30 
60 
141104 
141204 
Throughput (Mbit/s) 
LTE 
3G 
100% 
New technologies 
Quality up 
Cost down 
14
Customers at Tele2 spend more time on LTE 
2014 
New 
technologies 
Quality up 
Cost down 
15
LTE is just at its beginningMany new features will easily bridge the time till 5G will be required 
VoLTE and Video 
over LTE 
LTE roaming 
Carrier aggregation 
Coordinated multipoint 
Further enhanced inter-cell interference coordination 
Mobility load balancing 
Now 
2020 
5G 
New technologies 
Quality up 
Cost down 
16
5G is not just a new radio access layer 
Holistic user/service centric approach and focus on E2E 
Massive traffic growth and high density demand 
Wide variety and variability of services consumed 
New use cases 
Standardization Development Trials/Testing 
Accelerated evolution of 4G advanced and its ecosystem 
5G 
2015 
2016 
2017 
2018 
2019 
2020 
Stringent demands for real-time communications 
New technologies 
Quality up 
Cost down 
NGMN 
Industry White Paper defining end-to-end requirements 
17
Summary 
Selectively push 
new technologies 
& innovation 
Quality up – where it matters for our customers 
Drive down costs continuously in all areas 
18

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Focused technology choices - Analyst & Journalist Briefing 2014

  • 1. FOCUSED TECHNOLOGY CHOICES Joachim Horn, Group CTIO
  • 2. How we win Focused Technology Choices Value Champion Step-change Productivity Winning People & Culture Selectively push new technologies & innovation Quality up – where it matters for our customers Drive down costs continuously in all areas Key focus areas 2
  • 3. Total drop rate all countries Projects on time 50% 100% 2012 2013 2014 Fix the basics: network and IT quality Priority 1 incidents all countries 0.3 0.5 0.7 Drop Rate (%) 2011 2014 0 20 40 2011 2014 New technologies Quality up Cost down 3
  • 4. Cell availability whole network (Kazakhstan) Quality perception (Kazakhstan) 0% 30% 60% Tele2 Activ Beeline Kcell • Continue to fix the basics in design and operations • Continuously increase quality where it matters for the customer • Voice over LTE (VoLTE) and HD Voice • Data experience in LTE • Focus on customer perception • Outside-in KPI’s • Tight collaboration with customer service Quality up -where it matters for the customers CTIO customer complaints for technical reasons Jan 2014 Aug 2014 Target Aug 2013 Aug 2014 90% 100% Aug 2013 Aug 2014 % New technologies Quality up Cost down 4
  • 5. Customers want more data when moving to LTE Total Data Usage 3G LTE Jan 2012 Oct 2014 New technologies Quality up Cost down Today LTE stands for ~70% of all data usage in Tele2 Sweden 5
  • 6. Dilemma: more data, higher quality, same cost How to deal with + exponential traffic growth + good quality for our customers + cost efficient transition to new technologies New technologies Quality up Cost down 6
  • 7. Total resource cost LTE more cost efficient than 2G and 3G 3G 4G CTIO resources Drive down costscontinuously in all areas 80% 90% 100% • Push for scale •Invest in spectrum and backhaul •Consolidation of data centers •Focus on LTE •Near/Offshoring •Sharing sites and transmission •Get rid of legacy fast 0 600 Kista Riga 2012 2017 2012 2017 Cost/Mb 2013 2017 Cells Busy hour traffic volume per cell MByte New technologies Quality up Cost down 7
  • 8. -115 -107 -99 -91 -83 -75 -67 -59 -51 -43 -35 13% 11% 20% 18% 38% Customer care Service & device portfolio Network coverage Service quality Cost & billing Good coverage becoming even more important for the end user 17% 10% 13% 21% 39% 2012 2013 75% indoor coverage without U900 Source: Nokia 95% indoor coverage with U900 100 % New technologies Quality up Cost down 8
  • 9. 5 Low frequencies and fiberbackhaulensure scalability and cost efficiency * Depending on radio plan, it is much easier to fully utilize capacity of 800/900 MHz compared to 2600 Mhz **Weighted coverage and capacity Building a 800/900 MHz network is typically 5x more cost efficient** compared to 2.6 GHz 70 % more data capacity*  Owned, co-built, dark fiberor λ-lease will ensure scalability for future  Microwave is acceptable alternative in rural areas 1 10 100 1,000 2G 3G 4G 5G Mbit/s 5 000 40% fiber 80% fiber Fiberrequired for speed and capacity at the lowest cost to scale New technologies Quality up Cost down 2.6 GHz 1.8 GHz 800/900 MHz 9
  • 10. 800Mhz 900 Mhz 1800 Mhz 2100 Mhz 2600 Mhz Comment Sweden 10 20 35 20 40 Joint Ventures with Telia2100 MHzand Telenor 800/900/1800/2600 MHz Estonia 10 11 24.3 30 Estonia alsohave 4.4 MHz in 450 MHz and 1*30 MHz in 2300 MHz (TDD) Latvia 10 11 24.8 20 20 Lithuania 10 11.6 24.6 20 20 Croatia 5 12 15 Norway 5 20 Kazakhstan 11 5 20 Netherlands 10 20 4G only Tele2’s frequency portfolio 2G 3G LTE New technologies Quality up Cost down 10
  • 11. Current IT legacy structure New technologies every 10thyear Selectively push new technologies and innovation 2G Launched 1990 3G Launched 2001 4G Launched 2010 5G Planned 2020 New technologies Quality up Cost down 11
  • 12. Current IT legacy structure New technologies every 10thyear 4G is adopted faster than 3G Selectively push new technologies and innovation 2G Launched 1990 3G Launched 2001 4G Launched 2010 5G Planned 2020 1 2 3 4 5 6 7 8 9 10 11 3G 4G Years from launch Data usage Threat of Legacy • Complexity •Maintenance efforts •Higher OPEX •Reduced flexibility •Low speed / time to market New technologies Quality up Cost down 12
  • 13. Current IT legacy structure How to cope • Retire legacy fast • IT Blueprint • Focus on LTE • All IP, virtualization, cloud technologies • Drive 5G definition New technologies every 10thyear 4G is adopted faster than 3G Selectively push new technologies and innovation 2G Launched 1990 3G Launched 2001 4G Launched 2010 5G Planned 2020 1 2 3 4 5 6 7 8 9 10 11 3G 4G Years from launch Data usage API:s Siebel Singl.eview ANALYTICSEDW Customer Touch points SALES CRM REAL TIME CHARGING BILLING Threat of Legacy •Complexity •Maintenance efforts •Higher OPEX •Reduced flexibility •Low speed / time to market New technologies Quality up Cost down Tele2 IT Blue print 13
  • 14. Latency lower in LTE than in 3G 0 60 120 % Superior user experience in LTE Data completion success rate higher in LTE Jan 2013 Oct2014 LTE 2G 3G Speed higher in LTE than in 3G % Average MOS •4.1 VoLTE(23.85) •3.9 3G (12.65) MOS VoLTEquality higher in LTE 141203 141207 LTE 3G ms 0 30 60 141104 141204 Throughput (Mbit/s) LTE 3G 100% New technologies Quality up Cost down 14
  • 15. Customers at Tele2 spend more time on LTE 2014 New technologies Quality up Cost down 15
  • 16. LTE is just at its beginningMany new features will easily bridge the time till 5G will be required VoLTE and Video over LTE LTE roaming Carrier aggregation Coordinated multipoint Further enhanced inter-cell interference coordination Mobility load balancing Now 2020 5G New technologies Quality up Cost down 16
  • 17. 5G is not just a new radio access layer Holistic user/service centric approach and focus on E2E Massive traffic growth and high density demand Wide variety and variability of services consumed New use cases Standardization Development Trials/Testing Accelerated evolution of 4G advanced and its ecosystem 5G 2015 2016 2017 2018 2019 2020 Stringent demands for real-time communications New technologies Quality up Cost down NGMN Industry White Paper defining end-to-end requirements 17
  • 18. Summary Selectively push new technologies & innovation Quality up – where it matters for our customers Drive down costs continuously in all areas 18