sharing in-a-device-first-world-modeveast-presentation
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This document discusses the growing landscape of device-first content sharing. It notes that ShareThis reaches over 211 million people across 120 social channels on 2.4 million websites. It then examines trends in social media usage and growth in devices like smartphones, tablets, wearables and connected home devices. The document advocates rethinking the concept of sharing beyond just person-to-person to incorporate different types of active, passive and machine-to-machine style sharing across multiple devices and platforms. It also discusses challenges around linking content across different interfaces and devices and the need to make sharing easy for users.
sharing in-a-device-first-world-modeveast-presentation
- 1. Sharing Device-First Content with The World @sshadmand #modeveast
- 2. Introduction
- 3. Me Co-founder of Socialize, a social mobile SDK, recently acquired by ShareThis, Inc Co-founder of AppMakr.com, DIY website for building 100% native apps Co-founder of PointAbout, a mobile consulting company, acquired by 3 Pillars Global. Developed apps for enterprise customers
- 4. ShareThis ShareThis is the largest sharing platform reaching 211 million people over 120 social channels on 2.4 MM sites. That’s 95% of the web! 2.4MM PUBLISHERS 85% OF ONLINE AUDIENCE 120 SOCIAL CHANNELS
- 5. The Market Where the market headed and what is the potential.
- 14. Channels The infrastructure to manage the connections
- 15. Channels +14% Weekday 5PM for Retweets 1-3PM for clicks 79% More likely to use Multiple times a day
- 16. Channels +32% Weekdays 1PM for Shares 3PM for clicks 78% of users access FB on mobile
- 17. Channels Thurs./Sat. 2-4PM 8-11PM 300% More likely to use post on mobile
- 19. Feeding the beast Pushing more and more data to the channels.
- 20. Tablets 45% adoption growth yearover-year Data growth 118%
- 21. Smartphones and Featurephones 21% adoption growth yearover-year Data growth 81%
- 22. Wearables 300% Growth in Sales in 2012 wearables sold 8.3M 64M sold within 4 years
- 23. TVs, Cameras, and Consoles 50% tablets and phones used with TV internet connected TVs 307M
- 24. Bikes, Vehicles, and Bikes 50% cars connected by 2015 Nest Thermostats Shipped per month 40K
- 25. Machine to Machine Modules 5% internet enabled Annual Growth 36% 89% data growth
- 26. ReThink the Share Not just P2P
- 27. Active Sharing
- 28. Passive Sharing
- 31. Sharing What does sharing mean in a device saturated world.
- 32. Web Share
- 33. Mobile Web Share
- 34. Mobile: OS Level
- 36. Deep Linking URL
- 37. Deeplinking
- 38. The Multiverse: Linking to Apps
- 39. Mobile: Custom
- 40. Emailers
- 41. Notifications
- 42. Wearables
- 44. Consoles
- 45. Bridge Gaps A story now spans devices and their inherent interfaces, how do you play nice.
- 46. Bridge Gaps ● Cookies aren’t guaranteed ● Either are device IDs ● Different IDs across devices ● Interfaces won’t match ● Content may not live on web
- 47. What to Share
- 48. Help your users help you Don’t be afraid to ask
- 49. Help your users help you Minesweeper Reloaded
- 50. Help your users help you Give them something to talk about
- 51. Help your users help you
- 52. Help your users help you
- 53. Make Sharing Easy Don't create unnecessary roadblocks
- 54. Make Sharing Easy Native Single Sign On Web Module Authentication