Mohammad Haj-Salem is a software engineer and Magento developer. The document discusses the entity-attribute-value (EAV) data model used by Magento and how it provides flexibility for attributes and upgrades. It describes how Magento implements EAV with tables like eav_attribute and eav_entity_type. It provides steps for creating an EAV model in Magento, including defining the model, classes, setup script, and configuring a new entity. Data is set and retrieved using methods like setAttributeCode() and getCollection()->addAttributeToSelect().