BootCamp Landing Page Optimization
0 likes312 views
Datalicious is a data marketing agency founded in late 2007 that has grown to provide 360-degree data services using a combination of analysts and developers. It has a strong history in web analytics and turns data into actionable insights to execute smart, data-driven marketing campaigns across industries. The document provides tips on testing landing pages, forms, calls, and other marketing elements using data to optimize campaigns.
BootCamp Landing Page Optimization
- 1. > Landing page tes-ng < Smart data driven marke-ng
- 2. > Short but sharp history § Datalicious was founded late 2007 § Strong Omniture web analy-cs history § Now 360 data agency with specialist team § Combina-on of analysts and developers § Carefully selected best of breed partners § Driving industry best prac-ce (ADMA) § Turning data into ac-onable insights § Execu-ng smart data driven campaigns
- 3. > Smart data driven marke-ng “Using data to widen the funnel” Media A;ribu-on & Modeling Op-mise channel mix, predict sales Targeted Direct Marke-ng Increase relevance, reduce churn Tes-ng & Op-misa-on Remove barriers, drive sales Boos-ng ROI August 2011 © Datalicious Pty Ltd 3
- 4. > Clients across all industries August 2011 © Datalicious Pty Ltd 4
- 5. > What methods work best? Google: “econsultancy tes-ng buyers guide” August 2011 © Datalicious Pty Ltd 5
- 6. Don’t reinvent the wheel August 2011 © Datalicious Pty Ltd 6
- 7. August 2011 © Datalicious Pty Ltd 7
- 8. “landing page op-misa-on” August 2011 © Datalicious Pty Ltd 8
- 9. The holy trinity of tes-ng August 2011 © Datalicious Pty Ltd 9
- 10. > The holy trinity of tes-ng 1. The headline – Have a headline! – Headline should be concrete – Headline should be first thing visitors look at 2. Call to ac-on – Don’t have too many calls to ac-on – Have an ac-onable call to ac-on – Have a big, prominent, visible call to ac-on 3. Social proof – Logos, number of users, tes-monials, case studies, media coverage, recommenda-ons, etc
- 11. > Online form best prac-ce Maximise data integrity Age vs. year of birth Free text vs. op-ons Use auto-‐complete wherever possible August 2011 © Datalicious Pty Ltd 11
- 12. The li;le things count August 2011 © Datalicious Pty Ltd 12
- 13. > It’s the small things that count August 2011 © Datalicious Pty Ltd 13
- 14. Challenge your perspec-ve August 2011 © Datalicious Pty Ltd 14
- 15. > ClickTale heat maps August 2011 © Datalicious Pty Ltd 15
- 16. The phone s-ll rings August 2011 © Datalicious Pty Ltd 16
- 17. > Use unique phone numbers 2 out of 3 callers hang up as they cannot get their informa-on fast enough. Unique phone numbers can help improve call experience. August 2011 © Datalicious Pty Ltd 17
- 18. > Jet Interac-ve call analy-cs August 2011 © Datalicious Pty Ltd 18
- 19. Sta-s-cal significance? August 2011 © Datalicious Pty Ltd 19
- 20. How many survey responses do you need if you have 10,000 customers? How many email opens do you need to test 2 subject lines if your subscriber base is 50,000? How many orders do you need to test 6 banner execu-ons if you serve 1,000,000 banners August 2011 © Datalicious Pty Ltd 20 Google “nss sample size calculator”
- 21. How many survey responses do you need if you have 10,000 customers? 369 for each ques-on or 369 complete responses How many email opens do you need to test 2 subject lines if your subscriber base is 50,000? And email sends? 381 per subject line or 381 x 2 = 762 email opens How many orders do you need to test 6 banner execu-ons if you serve 1,000,000 banners? 383 sales per banner execu-on or 383 x 6 = 2,298 sales August 2011 © Datalicious Pty Ltd 21 Google “nss sample size calculator”
- 22. Targe-ng before tes-ng August 2011 © Datalicious Pty Ltd 22
- 23. > Targe-ng and tes-ng matrix Test Segment Content Success Difficulty Poten-al New Acquisi-on Click, Test #1A prospects offer A order, etc Low $50k New Acquisi-on Click, Test #1B prospects offer B order, etc Exis-ng Up-‐sell Click, Test #2A customers offer A order, etc High $100k Exis-ng Up-‐sell Click, Test #2B customers offer B order, etc August 2011 © Datalicious Pty Ltd 23
- 24. Think outside the box August 2011 © Datalicious Pty Ltd 24
- 25. August 2011 © Datalicious Pty Ltd 25
- 26. Apple iPhone 4 black August 2011 © Datalicious Pty Ltd 26
- 27. > Combining ad plalorms On-‐site Off-‐site segments segments CRM August 2011 © Datalicious Pty Ltd 27
- 28. > Lead nurturing and follow-‐up August 2011 © Datalicious Pty Ltd 28
- 29. > The Datalicious SuperTag Easily implement and update Ad any tag on any websites without Servers IT involvement. Media Paid A;ribu-on Search De-‐duplicate conversions and collect media a_ribu-on data to boost return on ad spend. Web Affiliate Analy-cs SuperTag Programs Implement complex re-‐targe-ng strategies across pla`orms to increase response rates. Live Behavioral Chat Targe-ng A/B Tes-ng Enable advanced features such Heat Maps heat maps, tes-ng and live chat to op-mise conversions. August 2011 © Datalicious Pty Ltd 29
- 30. Contact us insights@datalicious.com Learn more blog.datalicious.com Follow me twi;er.com/datalicious August 2011 © Datalicious Pty Ltd 30
- 31. Data > Insights > Ac-on August 2011 © Datalicious Pty Ltd 31