2012 Future of Cloud Study
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The document discusses key insights on cloud computing as of 2012, highlighting the dominance of SaaS and the growth of PaaS, with predictions indicating significant software disruption. It identifies major drivers for cloud adoption, including scalability and business agility, while also noting challenges such as security and compliance. Additionally, investment trends show increasing financing in the cloud sector, reflecting optimism about the future of cloud technologies.
2012 Future of Cloud Study
- 1. FUTURE OF CLOUD COMPUTING 2012 Northbridge.com @North_Bridge @FutureofCloud
- 4. WHATwe learned 1. Software = Cloud 2. SaaS rules. PaaS pops. 3. Time to plug in your hybrid. 4. The mission is critical. 5. IT is riding the wave. 6. We still have work to do. 7. Racing into the future. 8. Investment is rocking.
- 5. 1. Software = Cloud
- 6. Cloud is Changing Software
- 7. SaaS spending growth compared to all software: Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011
- 8. Big Data CRM Ecommerce Social Business Intelligence Mobile Office Productivity ERP App Dev WCM/CMS Communications Human Resources Desktop virtualization Points of Sale Operating Systems Series 1 Column1 Column2 Cloud is Changing Software More than 50% believe most categories will be disrupted. 50%
- 9. 55% Source: JP Morgan CIO Survey March 2012 of CIO’s to increase spending on SaaS in 2012
- 10. Scalability Business Agility Cost Capex to Opex Mobility Innovation Competitive Advantage Cloud API’s Customer Demand Open Source Projects Internal mandate to move to Cloud Other 57% 3Big Cloud Drivers
- 11. Scalability Business Agility Cost Capex to Opex Mobility Innovation Competitive Advantage Cloud API’s Customer Demand Open Source Projects Internal mandate to move to Cloud Other 57% 3Big Cloud Drivers
- 12. Scalability Business Agility Cost Capex to Opex Mobility Innovation Competitive Advantage Cloud API’s Customer Demand Open Source Projects Internal mandate to move to Cloud Other 57% 3Big Cloud Drivers
- 13. Scalability Business Agility Cost Capex to Opex Mobility Innovation Competitive Advantage Cloud API’s Customer Demand Open Source Projects Internal mandate to move to Cloud Other 57% 3Big Cloud Drivers
- 14. Scalability Business Agility Cost Capex to Opex Mobility Innovation Competitive Advantage Cloud API’s Customer Demand Open Source Projects Internal mandate to move to Cloud Other 57% 3Big Cloud Drivers
- 15. 2. SaaS rules. PaaS pops.
- 16. All ready? 67% 19% 14% Already Do No 1-12 mo. Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011 Plan on deploying SaaS Applications?
- 17. using SaaS today
- 18. Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011 percent of net new software will be SaaS.
- 19. 83% building software with PaaS by 2017 From 2012
- 20. matters
- 21. Internal Hybrid Public SaaS PaaS IaaS Clouds will blow with the winds of change
- 22. Internal Hybrid Public SaaS PaaS IaaS Clouds will blow with the winds of change
- 23. Internal Hybrid Public SaaS PaaS IaaS Clouds will blow with the winds of change
- 24. Internal Hybrid Public SaaS PaaS IaaS Clouds will blow with the winds of change
- 25. Internal Hybrid Public SaaS PaaS IaaS Clouds will blow with the winds of change
- 26. Internal Hybrid Public SaaS PaaS IaaS Clouds will blow with the winds of change
- 27. 4. The mission is critical.
- 28. TOO RISKY 3% Data sovereignty Patriot Act 10% in 2011
- 29. NEEDS TO MATURE 12% 26% in 2011 Security Compliance
- 30. EXPERIMENTING 34% Concept Trial Expand / Dispose 40% in 2011
- 31. 13% in 2011 COMPLETE CONFIDENCE
- 32. The mission ... 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Vendors Customers Complete Confidence Experimenting Needs to Mature Too Risky 0% 100% 56% 37%
- 35. 56% 37% Vendor User Incomplete Value Propositions Business benefits Case studies Proof ROI
- 36. 6. We have work to do.
- 37. Security Regulatory/Compliance Lock-in Interoperability Privacy Network bandwidth Reliability Complexity Pricing Other, please specify Expense Other 55% What’s inhibiting adoption?
- 38. What’s inhibiting adoption? Security Regulatory/Compliance Lock-in Interoperability Privacy Network bandwidth Reliability Complexity Pricing Other, please specify Expense Other 55%
- 39. Security Regulatory/Compliance Lock-in Interoperability Privacy Network bandwidth Reliability Complexity Pricing Other, please specify Expense Other 55% What’s inhibiting adoption?
- 40. Lack of Transparency Lack of Standards Lack of Integration Lack of Skills What’s inhibiting adoption?
- 41. What’s inhibiting adoption? Security Regulatory/Compliance Lock-in Interoperability Privacy Network bandwidth Reliability Complexity Pricing Other specified Expense Other unspecified 55%
- 42. 7. Racing into the future.
- 43. predictions are tricky, especially when they involve the future
- 48. Media & Entertainment Mobile (+ Location) Social, Collaboration
- 49. eCommerce (+ Payments) Media & Entertainment Mobile (+ Location) Social, Collaboration
- 50. Big Data (+ Analytics) eCommerce (+ Payments) Media & Entertainment Mobile (+ Location) Social, Collaboration
- 51. Big Data (+ Analytics) eCommerce (+ Payments) Media & Entertainment Mobile (+ Location) Social, Collaboration
- 52. Backup, Archiving, DR, BC Collaboration Analytics rain makers 54 Users Vendors
- 54. Venture Cloud Financing in 2010: $1.6 Billion Source: Venture Source April, 2012
- 55. Venture Cloud Financing in 2011: $2.4 Billion Source: Venture Source April, 2012
- 56. $Bn +
- 57. WHATwe learned 1. Software = Cloud 2. SaaS rules. PaaS pops. 3. Time to plug in your hybrid. 4. The mission is critical. 5. IT is riding the wave. 6. We still have work to do. 7. Racing into the future. 8. Investment is rocking.
- 59. FUTURE OF CLOUD COMPUTING 2012 Northbridge.com @North_Bridge @FutureofCloud
Editor's Notes
- #5: http://www.southwestclimbers.com/wedding/Assets/images/Honeymoon/Chamonix/images/42%20Mountains%20in%20the%20clouds%20near%20Aiguille%20du%20Midi_JPG.jpg
- #9: People like the convenience of using software in the cloud, and paying as they go
- #10: And it’s getting a disproportionate amount of attention
- #11: Big Data is big news – but what does it mean CRM is old news eCommerce is THE news – it’s mission critical Interesting HR is below the line – many of the original SaaS players were in HR like Taleo, Success Factors
- #12: Because they are seeing the benefits 2/3 of these CIO’s is 10,000 or more employees – SaaS has broken into the enterprise
- #13: Competitive advantage is 7th, surprising for an early market Only 6% have an internal mandate
- #14: Competitive advantage is 7th, surprising for an early market Only 6% have an internal mandate
- #15: Competitive advantage is 7th, surprising for an early market Only 6% have an internal mandate
- #16: Competitive advantage is 7th, surprising for an early market Only 6% have an internal mandate
- #17: Competitive advantage is 7th, surprising for an early market Only 6% have an internal mandate
- #20: The value is in the application and solving the business problem
- #22: PaaS Always a need for custom software Differentiation Competitive advantage Industry specific – eg Government Widely differing views:- Forrester Research estimates the PaaS market size to be $9.8B by 2015 – 86% CAGR Gartner estimates the PaaS Market opportunity to be $1.7B by 2015 – 26% CAGR From our portfolio Acquia CAGR through 2012 is 186% Drivers: reduced complexity, Need for optimization – eg certain stacks PHP – Acquia Ruby – Engine Yard Java – CloudBees
- #23: Economies of scale Capacity for elasticity internal or need hybrid or public?
- #26: PaaS will get squeezed Hybrid is a phase
- #27: PaaS will get squeezed Hybrid is a phase
- #28: PaaS will get squeezed Hybrid is a phase
- #29: PaaS will get squeezed Hybrid is a phase Redhat reinventing itself as a cloud company…
- #33: Develop Test
- #49: Netflix Initially web ordering, physical delivery Then Web Then all devices, mobile, gaming, Roku, AppleTV, Because the value is the media & cloud is the delivery
- #50: Collaboration Up and down the supply chain Tighter inventory control Social CRM, marketing, sales, service &s upport Closer customer connection Greater loyalty
- #55: Cloud services: Consistent with early Cloud Formations are for Analytics & Big Data and Collaboration
- #56: Image: http://gondwanasound.com/news/2010/12/07/japans-kodo-drummers-celebrate-30-years-new-album-akatsuki-and-north-american-tour
- #58: Up 50%
- #60: Connecting the dots Concerns around security and compliance will drive private cloud Scale will drive public cloud Private instances of Public cloud ?