Introduction, Product Demo & Roadmap and Industry Analyst
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The RightScale User Conference in June 2011 outlined the rapid growth and evolving landscape of cloud computing, emphasizing the importance of understanding cloud functionalities and the operational challenges it presents. Presenters highlighted trends in cloud infrastructure, discussed common myths surrounding security and reliability, and examined the unique needs of different types of users and workloads. Attendees were encouraged to optimize their cloud strategies and leverage multicloud solutions while navigating complexities in managing cloud services.
Introduction, Product Demo & Roadmap and Industry Analyst
- 2. WelcomeThanks to everyone here, thanks to CCExpo
- 4. #RightScale #CCExpo on Twitter
- 6. 9:30-12:15pm - RightScale, Forrester Research, RightScale customers
- 8. 1:30-5:30pm - 16 breakout sessions from RightScale and partners
- 9. Evening cocktail at Gansevoort Hotel
- 10. Shuttle buses running at 5:30pmThank you to our partners!Gold SponsorsSilver Sponsors
- 11. Real Cloud Experience. Shared.Who’s here today
- 12. Good sense of where cloud market stands
- 13. Clear understanding of RightScale – demos
- 14. Learn & share what’s working in cloud infrastructures
- 15. When & where cloud works best
- 16. Ask questions in the community
- 17. Take away actionable information for your cloud projectsCloud Growth
- 18. Cloud Growth
- 19. Cloud Revenues
- 21. Trend: ‘IaaS’
- 22. Beginning of a Tidal ShiftBig Switch – electricity grid
- 23. New IT Stack (replacing LAMP)
- 24. Third Revolution
- 26. CTO – Thorsten von EickenBeginning of a Tidal ShiftBig Switch – electricity grid
- 27. New IT Stack (replacing LAMP)
- 28. Third Revolution
- 30. CTO – Thorsten von Eicken
- 31. Cloud is still in its early years
- 32. Will be growing faster & faster to 2020 and beyond
- 33. You are the innovators and pacesetters!RightScale GrowthRightScale roughly doubling each year:CPU cycles used
- 34. Number of servers launched
- 35. Number of servers running in steady state
- 36. ServerTemplates created by customers
- 37. Scale of individual customers
- 38. Larger than most enterprises – e.g. over 100M daily usersServer Type Distribution Over TimeOctober 2007 – average cost $0.10/hr
- 39. Server Type Distribution Over TimeJuly 2008 – average cost $0.18/hr
- 40. Server Type Distribution Over TimeJanuary 2009 – average cost $0.20/hr
- 41. Server Type Distribution Over TimeJuly 2009 – average cost $0.25/hr
- 42. Server Type Distribution Over TimeOctober 2009 – average cost $0.32/hr
- 43. Server Type Distribution Over TimeApril 2010 – average cost $0.50/hr
- 44. Server Type Distribution Over TimeJune 2011 – average cost $0.67/hr
- 45. What’s Driving Cloud?Four horsemenCut costsImprove agilityIncrease scale & reliabilityLeverage best practicesHighly effective layers of abstractionSaaS – cloaked below the browserPaaS – cloaked below the codeIaaS – cloaked below the OSEach layer achieves scalability & reliability through uniformityTrue clouds are API-driven!
- 47. Public CloudFabrizioGagliardi, Microsoft Research
- 48. On-Premise CloudYankee Group, 2010
- 49. Public, Private, HybridFalse cloud or false debate?Cloud definitions differ in focusCloud as business modelCloud as operational model
- 50. Public, Private, HybridFalse cloud or false debate?Cloud definitions differ in focusCloud as business modelCloud as operational model“Clouds are like buses: Public isn’t always better.”Sinclair Schuller, Apprenda
- 51. Challenges & Blockers Security Reliability Lock-in
- 52. SecurityMyth: “The Cloud is not secure”
- 53. Reality: Multi-tiered approach required
- 55. Security, compliance & trust
- 56. Security is shared responsibility
- 57. Certifications increase all the time
- 58. SAS 70 Type 2
- 59. PCI DSS
- 60. ISO 27001
- 61. FISMA Low
- 62. HIPAA solutions
- 63. Private cloud is a new answer
- 64. Security team at RightScaleReliabilityMyth: “The Cloud is not reliable”
- 66. Operational excellence at scale is impressive
- 67. Compare to most enterprise data centers
- 68. But public cloud failures can be big
- 69. Business continuity = redundancy & failover
- 70. How much do you want to spend?
- 71. With multiple cloud options, costs lower than ever!
- 72. Comes down to design, automation and managementLock-InMyth: “The Cloud locks you in”
- 73. Reality: It’s up to you
- 74. Data has mass
- 75. Vendor contracts
- 76. Vendor features & APIs
- 77. What you can do
- 78. Preserve multiple choices for any service
- 79. Keep contracts to length you can predict
- 80. Avoid unique services & APIs
- 81. Anticipate moving – set up small footprints elsewhere
- 82. Pilot a private cloud
- 83. Design for portability: architecture choices matterPay Attention to DesignSurvey at Interop in May 2011
- 84. 70% plan to implement cloud
- 85. 70% did not have confidence in managing performance of cloud
- 86. Sciencelogic.com
- 87. Using cloud != designing for cloud
- 88. Accidental tourist in cloud
- 89. Sign up, launch servers, sit back
- 91. Secure
- 92. Reliable
- 93. No lock-in
- 94. Also more efficient…IDC - Virtualization 2.0 - Dec 2006
- 95. Operational Efficiency51% deployment & incident managementSource: Deepak Patil, GFS 2006
- 96. Operational Efficiency51% deployment & incident managementServer-to-admin ratio is an indicator of admin costsInefficient operations as low as 20:1Above average ratio 150:1 (enterprises typically in the 70 to 140 range)Best practices over 2,000:1Savings on admin costs of easily 50%Source: Deepak Patil, GFS 2006
- 97. Live DemoLet’s take a tour of what this actually looks like in RightScale
- 98. What cloud management offers out of the box
- 100. Growing to larger organization with disaster recovery
- 101. Freedom of choiceRoadmap PreviewMultiCloud ManagementConfiguration and OperationsCommunity Localization
- 102. MultiCloud API 2.0
- 103. Security Tools & Certifications
- 105. Full Hybrid Web Stack for Rackspace, Cloud.com, Eucalyptus, AWS
- 106. Microsoft SQL Server HA
- 107. Windows Active Directory + join Domain scripts
- 108. Advanced WorkflowCloud SupportAmazon new features
- 109. VPC v2, Red Hat RHEL
- 110. OpenStack
- 111. TATA (India, Singapore)Key TakeawaysDynamic runtime configuration with control
- 112. Automation
- 114. Easy on-ramp
- 115. Portability
- 116. Visibility – from resources to users to actionsMultiCloud Marketplace“RightScale the Latest to Provide App Store for Infrastructure” By Derrick Harris
- 117. ServerTemplate™ Showdown WinnersMost InnovativeHadoop CDH2
- 118. So-net Entertainment CorporationMost Popular PracticalDrupal v7.0 All-In-One Nginx Edition
- 119. Practical IT Consulting (PITCON) Most Useful and Best in ShowJoomla 1.6 LAMP All-In-One
- 120. Integral R and D Trip to RightScale HQ in Santa Barbara!
- 121. Frank GillettVice President, Principal Analyst Forrester Research, Inc.
- 122. Why motivations and app architecture matter for understanding and using cloud IaaSFrank E. Gillett, Vice President and Principal AnalystJune 8, 2011
- 123. Ignore the confusing industry conversation on IaaS and focus on optimizing your workload to the right cloud IaaS options
- 124. Agenda
- 125. Virtualization use is high – 76% of enterprises – so firms are ready for cloud IaaS, right?Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
- 126. No, they aren’t very ready for IaaS — firms with 100+ x86 servers have only virtualized 15% of OS instances.But they are virtualizing fast - 50% by summer 2012!Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
- 127. IT managers prioritize server virtualization (80%) much more than internal (29%) or public (28%) cloudSource: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
- 128. Only 6% of firms will reach Forrester’s concept of server virtualization maturity this year – help wanted!Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
- 129. Only 13% of enterprise IT will implement IaaS by Q3, 2011 – many are interested but lack plansSource: March 2011, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
- 130. IT infrastructure buyers are not representative of today’s users of cloud IaaSIT infrastructure buyers focus on typical back office workloadsToday’s popular IaaS workloads are different:Test and development Web and consumer services, such as web sites and gamesGrid computing and compute intensive calculationsEngineering and scientific workloadsSo how to make sense of the industry conversation about IaaS? It’s really two different conversations....
- 131. Agenda
- 132. There are two distinct types of cloud IaaS buyer — informal buyers and formal buyersSource: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
- 133. Formal buyers (IT infrastructure) identify informal buyers as having the most interest in cloud IaaSSource: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
- 134. Informal software buyers use or plan for IaaS at twice to almost 3x the rate for formal hardware buyersSource: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
- 135. According to IT, most IaaS workloads are session and compute-intensive, not transaction apps – and they use for production as much as test/devSource: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
- 136. There are two kinds of IaaS workloads – very different
- 137. Early customers of cloud try new apps, not back office“Web businesses at scale”“SaaS for speedy & flex”“Experiments & projects”“Compute & collab”
- 138. Early cloud examplesIndy500.com — streams live race footage and statisticsWendy’s— Short-term, interactive promotional site for $0.99 menu.ESPN —FanZone message boardsNASDAQ — Market Replay serviceUS Army — Testing troop vulnerability application on cloud platformEli Lilly— drug researchHarvard Medical School — developing genetic testing modelsSources: www.NASDAQ.com, www.espnfanzone.com, Indy500.com
- 139. Unpredictable traffic flowsMillions of visitors/month, content constantly changing, what’s popular is unpredictable.
- 140. GSA migrated the site to Terremark’s The Enterprise Cloud to leverage burst capacity.Baseline of systems on a 12-month contract (reserved capacity); all use above is pay per useMigrated to the cloud in 10 daysGovt.-certified data center and govt.-ready security, monitoring, and managementIntegrated their own security above thisSource: http://www.USA.gov
- 141. Agenda
- 142. Why aren’t all startups using IaaS, as hype suggests? Because the specifics matterFor the base workload, some find that it’s cheaper to own the hardwareSo they use IaaS for the variable and growth part of the workload demandOptimizing the app to specific infrastructure can yield big cost savingI get feedback of 50% lower costs than IaaS – in specific, optimized casesThink of online backup, highly optimized for writes, not readsSome simply prefer to have a balance of IaaS and owned hardwareMigration risk – some started on hardware and don’t see big enough payoff yetSo they wait until the economics are compelling enough
- 143. The basics of cloud economics are clear
- 144. Turning cloud economics to your favor is the key
- 145. RecommendationsKnow your motivations for using IaaSOutsourced-style cost savings or business flexibility?Know your workloadSingle instance traditional or web scale?Works well on general purpose infrastructure or benefits from optimization?Must be in one data center or can it split across on premise and IaaS provider?Get helpTalk to your peers and partners about their experiences with apps, hardware, management service providers, and IaaS providersConsider IaaS management service providers that have deep experience with a variety of workloads, business needs, and IaaS providers
- 146. Thank youFrank E. Gillett+1 617.613.6017fgillett@forrester.comTwitter: @frankgillettLinkedIn: frankgillettwww.forrester.com
- 147. Thank You!
- 149. We hope to see you at our next RightScale User Conference!See all presentations and videos at RightScale.com/Conference.
Editor's Notes
- #11: `
- #12: `
- #25: As David Linthicum put it in a recent post: ”[M]any fail to accept there may be times when the architectural patterns of public clouds best serve the requirements of the business when implemented locally — in a private cloud.”
- #26: As David Linthicum put it in a recent post: ”[M]any fail to accept there may be times when the architectural patterns of public clouds best serve the requirements of the business when implemented locally — in a private cloud.”
- #27: Much of this comes from legacy orientations & inertia
- #32: Irving Wladawsky-Berger slide on IT infrastructure growth—Irving Wladawsky-Berger slide on IT infrastructure growth