2012 UX summit/workshopD/TREND MICRO
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The document discusses the importance of user experience (UX) at Trend Micro, emphasizing the establishment of a UI team in 2002 and the company's investment in UX as a crucial strategy. It highlights the challenges faced in product development and the need for leadership and collaboration in addressing people-related issues within the organization. The workshop outlined in the document aims to enhance UX skills among participants and promote a better understanding of the customer experience journey.
2012 UX summit/workshopD/TREND MICRO
- 1. 2012 UX Summit Workshop D = “Trend Micro” Sasha Chen 2012.12
- 2. Trend Soft UXer skill Workshop D
- 3. Trend Soft UXer skill Workshop D
- 4. Trend Micro 安全防護軟體公司 防毒軟體 >> PC-cillin 1990年Trend Micro成立 2002年UI team成立
- 5. Trend Micro 安全防護軟體公司 防毒軟體 >> PC-cillin 1990年Trend Micro成立 2002年UI team成立
- 6. Trend Micro 1990年Trend Micro成立 >> 技術導向 >> NO UI team >> 客服成本 > 無專人 >> 內部教育成本 > 不⼀一致 > Nobody care about“User”
- 7. Trend Micro 安全防護軟體公司 防毒軟體 >> PC-cillin 1990年Trend Micro成立 2002年UI team成立
- 8. Trend Micro 2002年UI team成立 >> progressive elaboration 建立UI標準 >> personally tried... OMG... there`s “BIG” trouble.
- 9. Trend Micro OMG... there`s “BIG” trouble. SO... UI team 研究 研究 自成知識庫 產品線流程 UX流程
- 10. Customer experience journey UXer 1.Know 2.Try 3.Love 4.Buy MKT
- 11. Customer experience journey “Trend Micro” UXer 1.Know 2.Try 3.Love 4.Buy
- 12. Trend Soft UXer skill Workshop D
- 13. People participate in 讓UX在公司中長得高又壯? “Workshop D” UX已經變成公司 很重要的策略之一 公司知道UX很重要 也願意投資在UX上 85% UX聽起來很重要 但產品開發的出來更重要 UX是什麼? 可以吃嗎? 圖表出處：Trend Micro 77
- 14. People participate in “Workshop D” UXer領域年資 0 20 40 60 80 0-2y 3-7y 10y GAP
- 15. What`s the problem?!... 圖表出處：Trend Micro
- 16. It`s all about... People” “ 圖表出處：Trend Micro
- 17. product requirements ?! 對事不對人...但...是...... 事情就是”人”做出來的阿...XD User`s... Who? UXer think... team member think... Boss think... please kill me...
- 18. How to “FIX” the people`s problem?! Leadership Soft skill 85% Hard skill
- 19. about “Leadership”... Kim Goodwin: "Leaders are people who influence others to accomplish shared goals. Whether explicitly or by tacit example, they establish and foster values, help people envision a future direction, and support them in getting there." Simon Sinek: If you hire people just beacause they can do a job,they`ll work for your money.But if you hire people who believe what you believe,they`ll work for you with blood and sweat and tears.
- 20. about “Leadership”... Simon Sinek: “People Do Not Buy What You Do, They Buy Why You Do It”… Why? Golden Circle How? What?
- 21. Trend Soft UXer skill Workshop D
- 22. Heart Eyes Hand & Soft skills Ears Mouth Brain
- 23. Heart Eyes Hand & Soft skills Ears Mouth Brain
- 24. Heart Passion “Choose a job you love,and you`ll never have to work a day in your life.” “Choose a job you love, and you will
- 25. Heart Passion LOVE IT!! Ownership DO IT!! Keep learning Triple-Loop Learning
- 26. Heart Contex Assumpion Action Results Single-Loop Learning Are we doing things right? Double-Loop Learning Are we doing the right things? Triple-Loop Learning Learning to How do we decide what is right? learn...
- 27. 心 之結語 Heart
- 28. Heart Eyes Hand & Soft skills Ears Mouth Brain
- 29. Eyes & Ears Keyman influence 1. define... personality 2. listening... Stakeholders 3. Communication 50%
- 30. Heart Eyes Hand & Soft skills Ears Mouth Brain
- 31. Brain Target not just Data research “Desgin”... Analysis “Solution” “The problem behind the problem.”
- 32. Heart Eyes Hand & Soft skills Ears Mouth Brain
- 33. Mouth “Collaboration” Me a Sto r
- 34. Mouth Goal Measure Map Persona Stories
- 35. Heart Eyes Hand & Soft skills Ears Mouth Brain
- 36. Hand How Does “UCD” Process Fit Into This? Me tho re ds a M ent oftw Agile o de ana gem Waterfall S ls M
- 37. “Product Develop Life Cycle” 圖表出處： Mr.PM需求溝通的藝術 顧客真正想要的，往往跟他表達出來的不同...
- 38. “Project management method” Waterfall 文字 Agile 圖片出處：www.guerillaprojectmanagement.org
- 39. Hand
- 40. Hand “Trend Micro” use “Agile”. be lean Why? speed up the phases be flexible requirements are gathered faster encourage collaborative team
- 41. Heart Eyes Hand & Soft skills Ears Mouth Brain
- 42. Passion Heart Ownership Keep learning Eyes Stakeholders Hand Agile listening & communication Soft skills Ears target collaboration data research UX Mouth journey Brain analysis solution
- 43. Thank You Sasha Chen 2012.12