Petopia
By
Ben, John, Piotr
●
● This app is for every animal lover that would like to know more about
their favourite animal.
● Petopia is an app that will have information about home pets for the
user with customisable features to make it different from similar
apps.
● Probably this year if everything will go well.
● Everywhere, in app store and maybe IOS if app will become famous.
● There aren’t many Pet-Pedia apps that have informations about
home pets, so we decided to make one.
Backgrou
nd
People need some place to store all the information
about their pets which can easily be accessed by
family members or pet sitters. Plus if any body wants
information about animals , like fact files, feeding
times etc, they need to search the web or look in
books.
Situation
The questions we are addressing in this app are how
can you store important pet information, like
medication times and feeding times, in an easily
accessible place and how to get this information to
the people who will be looking after your pet.
Core Question
People can make time tables to give to pet sitters but this
is a lot of fuss as it requires it to be written every time on
paper or printed off the computer, our app aims to make
this far easier as it only needs to be created once then it
can be shared by the click of a button to any family
member or pet sitter, to be accessed whenever they
want. This also means the pet sitter can't accidentally
lose the information and can always know when to
medicate, feed or walk the pet.
Key Insights
Mini Elevator Pitch
Our team, Petopia, is developing a mobile app
to help pet owners look after their animals better
and learn more about them with the ability to
create and share timetables that can be
customised depending on the user’s preferences
During our scoping section, we learned a lot about our users that
can help us identify the features that they wanted in the app and
whether they liked the current ones or how they could be
improved.
We discovered that they would like to be able to access websites
via the app in order to buy food and accessories for their pet
which we have now incorporated into our app. Some of the
current features of Petopia have been slightly improved to suit the
users needs for example, the timetable will be linked up to a
database to it can store and remember the data they have entered
for the activity and time.
User Profiles
As far as we are aware, there are no apps in the market at the
moment that do what ours does, and the only other method would
be writing out a timetable by hand or manually making one on a
computer and emailing it to whoever is looking after your pet. Our
app will be better as it will mean less paper will have to be used,
and it will be far quicker to just write out the data and time table
once and be able to just share it to the pet sitter with a click of a
button.
Solutions or
alternatives
Minimum viable product, user stories and feature chosen
The core of our app will be the the timetable function, which should
allow users to create timetables on how to look after their pets. To do
this we will need a database which will be able to save the data
entered by us and the users. This is critical to our app as without it it
is just a pet encyclopedia with a map. The timetable should allow the
user to customise times, things to do and allow sounds to be played
when specific times are reached, for instance, a cat meow sound
playing when it is feeding time. The users we have spoken to, all pet
owners or people whom have looked after pets, have said that the
idea of a having a simple timetable to hand is a good idea and many
have said they find it hard to remember specific times to medicate
their pets.
[Flow of app & user feedback
integrated]
Flow of app User feedback
● Petopia app will not
going to provide any
high graphic content so
its speed and flow will
be balanced.
● It is user friendly which
means that even a new
person to apps will get
along with the app.
● Moving between the
pages will is dynamic
which will allow user to
move straight to
another page without a
wait.
● App should be
more concentrated
on its dynamics
and speed, there
will be a lot of data
that will stop app
from its dynamic.
● There must be
more filters options
in the
Encyclopedia
because there are
hundreds different
Home pets to find.
● I would love to see
more options for
the pet owner in
his own area for
him to move
around more
smoothly.
1. Most of the feedback has been integrated already with
our app.
2. Working on a speed because if the app will store so
much data then there is possibility of slowing it down
and even glitch it and stop working.
3. filters are adding slowly but we are already add few
and now we are thinking about adding more filter
options.
4. We keep aim for pet owner area but the main aim is
our encyclopedia and flow of the app worked correctly
together.
[Key wireframes 1/3]
The timetable is the most important
feature of our app as it is a unique
idea that has been incorporated into
an app that also gives many more
additional services like the fact file
and gallery. We hope that the
timetable can be designed
effectively so that it’s easy to use
and does the job its supposed to,
which is to alert the user when they
need to do an activity such as
‘Feeding the dog at 5pm’.
This is a wireframe of the main
menu of our app Petopia. It shows
the navigational buttons and a
graphic image of our logo in the
middle. The buttons will all link
effectively to the different pages of
our app and there will also be back
arrows at the top left when you open
another page to allow the user to
backtrack. The menu also shows a
settings button which will lead to a
page with will allow the user to
change settings like privacy
(whether or not to share pictures on
Facebook or twitter).
[Key wireframes 3/3]
On the left is another app of Petopia with
its best feature (Encyclopedia is on
every app of Petopia) and that feature is
“Your/My Animal”. My animal is a page
that can store animals and add the
names for the animals. If user have an
animal but doesn’t want to keep
searching for ir then he could add the
animal to YOur animal page, it will be
much easier to find informations on the
page instead of going on encyclopaedia
and try to find the pet again which could
take few minutes because of a library
size.
Feasibility
Data, content, technical
Our app has both technical and simple features that will
come together to satisfy the user requirements of the
product.
● Technical feature: A working timetable that is linked to
specific times incorporating notifications and sounds
● Simple feature: Database for the user’s information to be
saved into or storing the information on different animals.
Business Case & Customer pledges
We have chosen free to download model with small
adverts and increasing few features if the user will
pay a small amount of money.
There might few customers that will be willing to pay
but first of all this app is for people who would like to
know more about their favourite home pet or the that
they would like to buy.
Marketing Strategy
First we will analyse the market just to be 100% sure that nobody else thought
of our idea and was faster than our group.
One of the marketing strategy could be a free website that will help our app to
be heard.
Also our team could make a facebook page for our app and show some
screenshots and make regular posts.
Our app is going to be a free app that will have limited features and small
adverts that are relevant to the user E.g. Offers at pet stores or other products
that are animal related.
There will also be a premium version that removes the app-wide adverts and
instead, get a new section highlighting special offers that are specific to the
user’s pets. E.g. Users with dogs will have offers on food, toys, grooming etc.

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2014 competition entry_presentation_petopia

  • 2. ● ● This app is for every animal lover that would like to know more about their favourite animal. ● Petopia is an app that will have information about home pets for the user with customisable features to make it different from similar apps. ● Probably this year if everything will go well. ● Everywhere, in app store and maybe IOS if app will become famous. ● There aren’t many Pet-Pedia apps that have informations about home pets, so we decided to make one. Backgrou nd
  • 3. People need some place to store all the information about their pets which can easily be accessed by family members or pet sitters. Plus if any body wants information about animals , like fact files, feeding times etc, they need to search the web or look in books. Situation
  • 4. The questions we are addressing in this app are how can you store important pet information, like medication times and feeding times, in an easily accessible place and how to get this information to the people who will be looking after your pet. Core Question
  • 5. People can make time tables to give to pet sitters but this is a lot of fuss as it requires it to be written every time on paper or printed off the computer, our app aims to make this far easier as it only needs to be created once then it can be shared by the click of a button to any family member or pet sitter, to be accessed whenever they want. This also means the pet sitter can't accidentally lose the information and can always know when to medicate, feed or walk the pet. Key Insights
  • 6. Mini Elevator Pitch Our team, Petopia, is developing a mobile app to help pet owners look after their animals better and learn more about them with the ability to create and share timetables that can be customised depending on the user’s preferences
  • 7. During our scoping section, we learned a lot about our users that can help us identify the features that they wanted in the app and whether they liked the current ones or how they could be improved. We discovered that they would like to be able to access websites via the app in order to buy food and accessories for their pet which we have now incorporated into our app. Some of the current features of Petopia have been slightly improved to suit the users needs for example, the timetable will be linked up to a database to it can store and remember the data they have entered for the activity and time. User Profiles
  • 8. As far as we are aware, there are no apps in the market at the moment that do what ours does, and the only other method would be writing out a timetable by hand or manually making one on a computer and emailing it to whoever is looking after your pet. Our app will be better as it will mean less paper will have to be used, and it will be far quicker to just write out the data and time table once and be able to just share it to the pet sitter with a click of a button. Solutions or alternatives
  • 9. Minimum viable product, user stories and feature chosen The core of our app will be the the timetable function, which should allow users to create timetables on how to look after their pets. To do this we will need a database which will be able to save the data entered by us and the users. This is critical to our app as without it it is just a pet encyclopedia with a map. The timetable should allow the user to customise times, things to do and allow sounds to be played when specific times are reached, for instance, a cat meow sound playing when it is feeding time. The users we have spoken to, all pet owners or people whom have looked after pets, have said that the idea of a having a simple timetable to hand is a good idea and many have said they find it hard to remember specific times to medicate their pets.
  • 10. [Flow of app & user feedback integrated] Flow of app User feedback ● Petopia app will not going to provide any high graphic content so its speed and flow will be balanced. ● It is user friendly which means that even a new person to apps will get along with the app. ● Moving between the pages will is dynamic which will allow user to move straight to another page without a wait. ● App should be more concentrated on its dynamics and speed, there will be a lot of data that will stop app from its dynamic. ● There must be more filters options in the Encyclopedia because there are hundreds different Home pets to find. ● I would love to see more options for the pet owner in his own area for him to move around more smoothly. 1. Most of the feedback has been integrated already with our app. 2. Working on a speed because if the app will store so much data then there is possibility of slowing it down and even glitch it and stop working. 3. filters are adding slowly but we are already add few and now we are thinking about adding more filter options. 4. We keep aim for pet owner area but the main aim is our encyclopedia and flow of the app worked correctly together.
  • 11. [Key wireframes 1/3] The timetable is the most important feature of our app as it is a unique idea that has been incorporated into an app that also gives many more additional services like the fact file and gallery. We hope that the timetable can be designed effectively so that it’s easy to use and does the job its supposed to, which is to alert the user when they need to do an activity such as ‘Feeding the dog at 5pm’.
  • 12. This is a wireframe of the main menu of our app Petopia. It shows the navigational buttons and a graphic image of our logo in the middle. The buttons will all link effectively to the different pages of our app and there will also be back arrows at the top left when you open another page to allow the user to backtrack. The menu also shows a settings button which will lead to a page with will allow the user to change settings like privacy (whether or not to share pictures on Facebook or twitter).
  • 13. [Key wireframes 3/3] On the left is another app of Petopia with its best feature (Encyclopedia is on every app of Petopia) and that feature is “Your/My Animal”. My animal is a page that can store animals and add the names for the animals. If user have an animal but doesn’t want to keep searching for ir then he could add the animal to YOur animal page, it will be much easier to find informations on the page instead of going on encyclopaedia and try to find the pet again which could take few minutes because of a library size.
  • 14. Feasibility Data, content, technical Our app has both technical and simple features that will come together to satisfy the user requirements of the product. ● Technical feature: A working timetable that is linked to specific times incorporating notifications and sounds ● Simple feature: Database for the user’s information to be saved into or storing the information on different animals.
  • 15. Business Case & Customer pledges We have chosen free to download model with small adverts and increasing few features if the user will pay a small amount of money. There might few customers that will be willing to pay but first of all this app is for people who would like to know more about their favourite home pet or the that they would like to buy.
  • 16. Marketing Strategy First we will analyse the market just to be 100% sure that nobody else thought of our idea and was faster than our group. One of the marketing strategy could be a free website that will help our app to be heard. Also our team could make a facebook page for our app and show some screenshots and make regular posts. Our app is going to be a free app that will have limited features and small adverts that are relevant to the user E.g. Offers at pet stores or other products that are animal related. There will also be a premium version that removes the app-wide adverts and instead, get a new section highlighting special offers that are specific to the user’s pets. E.g. Users with dogs will have offers on food, toys, grooming etc.