Pet wise app presentation
- 1. Pet Wise By The MegaPixels: Noura Chtioui, Alisa Mekollari and Hoi Ying Ou.
- 2. What? We have created this app with the intention of providing effective, beneficial, and hassle-free access to all the required information about various pet animals. This app will be free, allowing the widest possible range of customers access to our services. Who? We initially anticipated the app to be for all ages, yet once we started designing it, the cartoons gave the impression of it being solely for children. However, the service it provides is usable by all ages, as long as the customer has admission to the requested information. When? The context in which this app would be used is when a person is stuck on which pet to buy, if they should buy it and if they already have a pet, how to look after it best. About our app
- 3. When (continued)? When a person is stuck on which pet to buy, if they should buy it and if they already have a pet, how to look after it best. Where? It’s compatible with any SmartTech providing they have access to Wi- Fi; you can use our app anywhere! Why? It’s particularly beneficial for people hesitant on whether they are capable of owning and caring for a pet in the way it should be treated, and this is what our app provides. Upon further thought, we realised this was also favourable for us since it would mean if this app was created, we would have a wide range of customers, hence ensuring our app is as well- known as possible.
- 4. The Problem From our user research, a lot of the problems were trying to find solutions to the customer dilemmas, which many included pets, as well as educational factors (e.g. revision cards). Due to this, we decided to combine those two factors together and thus form our initial idea of providing (educational) information about certain (albeit a lot) of animals used as pets.
- 5. Our aim At Pet Wise, we are developing an app that will hopefully give all people their requested information about pet animals, all in once place. We are passionate about animals, and aim to give them the best chance of having the best possible owner for them, so by providing the buyer with information, they will know what pet is right for them and so will not make a mistake and treat their unloved pet badly. This will result in less hassle for RSPCA.
- 6. Target Audience Research From our research on asking our target audience (which was specifically Year 9 students, but can be anybody), we saw that most people preferred our pet app idea, and so we decided we should choose that idea for our final app because it gave it more chance of more people buying it, so it would become more popular.
- 7. Competition There are many already existing pet apps, yet they are virtual games that do not necessarily provide educational and helpful information. We think our app will stand up to the competition since it provides beneficial information, so it’s not just a one-way relationship between us and the customer. Also, because it will be free, people will have even more motivation to purchase our app.
- 8. A person is stuck on what pet to buy, how to solve a problem with their current pet, or whether they should buy a new pet. They search for the solution on Google/an AppStore. They (most likely to be a teenager) see our app, and know it will help them due to it’s name: Pet Wise. This process may reoccur with several people, increasing our popularity.
- 9. Feasibility We believe our app is possible to make, and we will not encounter any complications whilst making it. This is because it only consists of information on animals, games, and different pictures about it. It could definitely be made in 3 months, and it would also be simple for the customer to use. This app doesn’t include many technicalities.
- 10. Our idea We had previously wanted to set the app in a moving corridor with names of pets on doors, that enter in order to reach your information. At the end of the corridor there will be a quiz that recommends the best pet for the customer, and games at the end of each room to test their knowledge. to instantly let the customer know they were going to learn something, yet this would have been difficult to do on a mock-up since Balsamiq didn’t provide this service. However, although this wouldn’t be possible on Balsamiq, we decided to keep this idea, and then make it move if we got further than this stage.
- 11. How do we make money from a free app? Because we will have games to test what our customer has learnt, we will allow them to buy game coins. Game coins can eventually unlock more information on animals, or, alternatively, the customer could pay to unlock information directly. The difference is that coins from the game improve the customers Pet Owner profile – e.g. likeability, responsibility, kindness. Also, once you have reached a specific amount of game coins, you can use them to buy information.
- 12. Balsamic Mock-ups Print screens