2014 Ecommerce Benchmark Report
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The document discusses the profitability of top customers in ecommerce, highlighting that the top 1% spend significantly more than average customers and make up a substantial portion of revenue. It emphasizes the importance of repeat customers for revenue predictability and lower marketing costs, noting that typical online stores derive 43% of revenue from repeat purchases. Additionally, it addresses growth rates in ecommerce, particularly the challenges of initial revenue milestones, referencing insights from a comprehensive ecommerce benchmark report by RJMetrics.
2014 Ecommerce Benchmark Report
- 1. H I G H L I G H T S F R O M T H E
- 2. Just how good are your very best customers? Ecommerce marketers often focus on acquiring new customers at a very low cost. This focus can obscure the bigger picture: acquiring the most profitable customers. So, just how profitable are your best customers?
- 3. The top 1% of your customers spend 5x more per order than average.
- 4. The top 1% spend as much as the bottom 50% put together.
- 5. The top 1% spend 30x more than the average customer.
- 6. How good are ecommerce stores at turning first-time customers into repeat buyers? Repeat revenue is preferable to revenue from new customers, hands down. Existing customers are cheaper to market to and the revenue is more predictable. So, how good are online stores at getting customers back?
- 7. The typical online stores gets 43% of revenue from Repeat purchases.
- 8. How fast do ecommerce companies grow? And the million dollar question, how does my revenue growth compare to others in the industry?
- 9. The first million takes the longest.
- 10. Click here for the full 12-page Ecommerce Benchmark Report
- 11. About RJMetrics RJMetrics is the best tool for running a data-driven online business. About This Study We combed through the massive data sets of our clients, hundreds of the successful online retailers on the planet, to bring you insights on industry-wide trends in ecommerce.