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Listen & Learn
Join the e-commerce movement
How the shortcut to e-commerce enables your
business to reach its full potential
Webinar 31 May 2016
BramStreefkerk
ProductmarketingDirector
SanaCommerce
Bram Streefkerk
ProductMarketingDirector
b.streefkerk@sana-commerce.com
Sana Commerce
ISV creating e-commercesolutionsfor
MicrosoftDynamics & SAP
Join the e-commerce movement
In every good company, there is a great company
waiting to get out. A company that is future-proof.
But taking the first step is always the hardest
part.
Sana’s e-commerce offers you a shortcut. By
leveraging your existing ERP system, you get 100%
seamless integration.
This delivers a shortcut to happier clients,
smarter sales, To e-commerce.
Agenda
• The e-commerce opportunity - Realize your true potential.
• Trends of e-commerce
• Benefits of e-commerce
• The shortcut to e-commerce.
• How to start.
• Why now is the right time to start.
The E-commerce Opportunity - Realize your true potential
Trends in e-commerce
it started with consumersites.
online retail sales in the U.S. were
expected to reach $334 billion
in 2015 and were projected to top
$480 billion
by 2019.
Source: Forrester Research (2015)
B2b buyers are transforming
83%83%83%83%
of professional B2B buyers search
the internet before buying any
products.
68686868%%%% of professional B2B buyers are
already purchasing products online.
Source: Forrester Research (2014), Acquity Group (2014) en Accenture (2014)
B2b Business is adapting
80%80%80%80%
Of B2B companies plans to invest in
B2B e-commerce
37%37%37%37% of companies have already
started with e-commerce in order to
be ahead of competition.
Source: Forrester Research (2014), Acquity Group (2014) en Accenture (2014)
B2B e-commerce
sales will top $1.13
trillion by 2020.
80% of B2B businesses
are now planning to
invest in e-commerce.
© Forrester Research, April 2015 & Acquity Group, 2015
The e-commerce opportunity
EEEE----COMMERCE IN NUMBERSCOMMERCE IN NUMBERSCOMMERCE IN NUMBERSCOMMERCE IN NUMBERS
E-COMMERCE TRENDS
• Customers demand an Amazon-like experience.
• A personalized online shopping experience is expected.
• The use of mobile devices continues to grow.
• The central role of the ERP system in relation to online sales is better
understood now.
• More demand for second generation e-commerce platforms.
The E-commerce Opportunity - Realize your true potential
Benefits of e-commerce
improveD CustomerSatisfaction
24/724/724/724/7
Availability
Detailed and accurate information
Find & filter
“Because of e-commerce our customers
are now able to quickly and easily find
all of our product information.”
HenkZandbergen,Project ManageratVanOmmen.
Higher onlinerevenue
Higher order value
CroSs and upsell
Repeat orders
Quick ordering
Order prediction…
“An e“An e“An e“An e----commerce solution helps uscommerce solution helps uscommerce solution helps uscommerce solution helps us
to sell in markets we did not sellto sell in markets we did not sellto sell in markets we did not sellto sell in markets we did not sell
before. Par example: We now inbefore. Par example: We now inbefore. Par example: We now inbefore. Par example: We now in
Suriname as well.”Suriname as well.”Suriname as well.”Suriname as well.”
GerardWijma, CEo atBroekhof
Start workingmoreefficiently
Inform your customers
Less manual work, less errors
Re-ordering
Maintain only one system: your ERP
“We started to sell online in 2009. Now,
we’re doing 90%90%90%90%of ourof ourof ourof our businessbusinessbusinessbusiness
through our sales portal. We are ahead
of our competition, who only just
started with their web store.”
Jeroen Koppenaal,ICTDirector atEuretco
Difference in E-commerce solutions
B2B vs. B2C
Listen & Learn: Join the E-Commerce Movement
Download the B2B vs. B2C Whitepaper!
www.sana-commerce.com
Difference in E-commerce solutions
Interfaced vs. integrated
INTERFACED
SOLUTIONS
interfaced web store
Rebuild your erp in the web store
Complex interfacing projects
Two systems to maintain
Dynamics NAV
Dynamics AX
Dynamics GP
interfaced web store
INTERFACED
SOLUTIONS
Integrated
SOLUTION
VS.
Dynamics NAV
Dynamics AX
Dynamics GP
Dynamics NAV
Dynamics AX
Dynamics GP
Integrated
SOLUTION
One system to maintain
including customizations
QUICK and smart integration
Dynamics NAV
Dynamics AX
Dynamics GP
“We choose Sana’s e-commerce solution
because of the integration with our ERP.
Integrated solutions are way more easy
to manage than interfaced solutions
and therefore really boost your
efficiency.”
KarelJutte,GlobalapplicationportfolopmanageratFagron
E-commerce: HOW TO START?
How to start?
• Determine your needs
• Leverage what you already have
• Line up your internal decision makers
• Choose an e-commerce solution that fits your profile
WHY NOW IS THE RIGHT TIME
Why now is the right time
• What about you competition?
• Our experience of first movers.
• It is not too late to start!
“We're going to see tremendous
improvements in our
order to cash process,
simply because of the Sana platform”
Ralph Aloe,
Vice PresidentInformationScience
at aden + anais
Sana Commerce:
The shortcut to your true potential
• The e-commerce opportunity is now!
• Reach your full potential by adding an online channel.
• First steps can be hard, Sana offers a shortcut.
• Determine your needs.
• It is simple to go online with Sana in a 7 days budget.
Next Steps
Want to know more about the benefits of integration?
Join our next webinar “Boost your sales with ordering accelerators.”
June 22nd, 14:00 CEST
July 5th, 9:00 CET
Join the e-commerce
movement
How the shortcut to e-commerce enables your
business to reach its full potential
BramStreefkerk
ProductmarketingDirector
SanaCommerce

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Listen & Learn: Join the E-Commerce Movement

  • 1. Listen & Learn Join the e-commerce movement How the shortcut to e-commerce enables your business to reach its full potential Webinar 31 May 2016 BramStreefkerk ProductmarketingDirector SanaCommerce
  • 3. Join the e-commerce movement In every good company, there is a great company waiting to get out. A company that is future-proof. But taking the first step is always the hardest part. Sana’s e-commerce offers you a shortcut. By leveraging your existing ERP system, you get 100% seamless integration. This delivers a shortcut to happier clients, smarter sales, To e-commerce.
  • 4. Agenda • The e-commerce opportunity - Realize your true potential. • Trends of e-commerce • Benefits of e-commerce • The shortcut to e-commerce. • How to start. • Why now is the right time to start.
  • 5. The E-commerce Opportunity - Realize your true potential Trends in e-commerce
  • 6. it started with consumersites. online retail sales in the U.S. were expected to reach $334 billion in 2015 and were projected to top $480 billion by 2019. Source: Forrester Research (2015)
  • 7. B2b buyers are transforming 83%83%83%83% of professional B2B buyers search the internet before buying any products. 68686868%%%% of professional B2B buyers are already purchasing products online. Source: Forrester Research (2014), Acquity Group (2014) en Accenture (2014)
  • 8. B2b Business is adapting 80%80%80%80% Of B2B companies plans to invest in B2B e-commerce 37%37%37%37% of companies have already started with e-commerce in order to be ahead of competition. Source: Forrester Research (2014), Acquity Group (2014) en Accenture (2014)
  • 9. B2B e-commerce sales will top $1.13 trillion by 2020. 80% of B2B businesses are now planning to invest in e-commerce. © Forrester Research, April 2015 & Acquity Group, 2015 The e-commerce opportunity
  • 10. EEEE----COMMERCE IN NUMBERSCOMMERCE IN NUMBERSCOMMERCE IN NUMBERSCOMMERCE IN NUMBERS
  • 11. E-COMMERCE TRENDS • Customers demand an Amazon-like experience. • A personalized online shopping experience is expected. • The use of mobile devices continues to grow. • The central role of the ERP system in relation to online sales is better understood now. • More demand for second generation e-commerce platforms.
  • 12. The E-commerce Opportunity - Realize your true potential Benefits of e-commerce
  • 14. “Because of e-commerce our customers are now able to quickly and easily find all of our product information.” HenkZandbergen,Project ManageratVanOmmen.
  • 15. Higher onlinerevenue Higher order value CroSs and upsell Repeat orders Quick ordering Order prediction…
  • 16. “An e“An e“An e“An e----commerce solution helps uscommerce solution helps uscommerce solution helps uscommerce solution helps us to sell in markets we did not sellto sell in markets we did not sellto sell in markets we did not sellto sell in markets we did not sell before. Par example: We now inbefore. Par example: We now inbefore. Par example: We now inbefore. Par example: We now in Suriname as well.”Suriname as well.”Suriname as well.”Suriname as well.” GerardWijma, CEo atBroekhof
  • 17. Start workingmoreefficiently Inform your customers Less manual work, less errors Re-ordering Maintain only one system: your ERP
  • 18. “We started to sell online in 2009. Now, we’re doing 90%90%90%90%of ourof ourof ourof our businessbusinessbusinessbusiness through our sales portal. We are ahead of our competition, who only just started with their web store.” Jeroen Koppenaal,ICTDirector atEuretco
  • 19. Difference in E-commerce solutions B2B vs. B2C
  • 21. Download the B2B vs. B2C Whitepaper! www.sana-commerce.com
  • 22. Difference in E-commerce solutions Interfaced vs. integrated
  • 23. INTERFACED SOLUTIONS interfaced web store Rebuild your erp in the web store Complex interfacing projects Two systems to maintain Dynamics NAV Dynamics AX Dynamics GP
  • 24. interfaced web store INTERFACED SOLUTIONS Integrated SOLUTION VS. Dynamics NAV Dynamics AX Dynamics GP Dynamics NAV Dynamics AX Dynamics GP
  • 25. Integrated SOLUTION One system to maintain including customizations QUICK and smart integration Dynamics NAV Dynamics AX Dynamics GP
  • 26. “We choose Sana’s e-commerce solution because of the integration with our ERP. Integrated solutions are way more easy to manage than interfaced solutions and therefore really boost your efficiency.” KarelJutte,GlobalapplicationportfolopmanageratFagron
  • 28. How to start? • Determine your needs • Leverage what you already have • Line up your internal decision makers • Choose an e-commerce solution that fits your profile
  • 29. WHY NOW IS THE RIGHT TIME
  • 30. Why now is the right time • What about you competition? • Our experience of first movers. • It is not too late to start!
  • 31. “We're going to see tremendous improvements in our order to cash process, simply because of the Sana platform” Ralph Aloe, Vice PresidentInformationScience at aden + anais
  • 32. Sana Commerce: The shortcut to your true potential • The e-commerce opportunity is now! • Reach your full potential by adding an online channel. • First steps can be hard, Sana offers a shortcut. • Determine your needs. • It is simple to go online with Sana in a 7 days budget.
  • 33. Next Steps Want to know more about the benefits of integration? Join our next webinar “Boost your sales with ordering accelerators.” June 22nd, 14:00 CEST July 5th, 9:00 CET
  • 34. Join the e-commerce movement How the shortcut to e-commerce enables your business to reach its full potential BramStreefkerk ProductmarketingDirector SanaCommerce

Editor's Notes

  • #6: There is a huge growth in B2B e-commerce as you can see from this graph.
  • #8: Volgens Google vindt meer dan 50% van het aankoopproces plaats, zonder dat de leverancier dit weet In Frankrijk in 2014: 70% online research: 40% bij huidige leverancier / 30% bij concurrerende leverancier.
  • #9: Volgens Google vindt meer dan 50% van het aankoopproces plaats, zonder dat de leverancier dit weet In Frankrijk in 2014: 70% online research: 40% bij huidige leverancier / 30% bij concurrerende leverancier.
  • #10: Just 25% of B2B organizations currently actively sell online. (Internet Retailer) https://www.internetretailer.com/2015/04/13/million-sales-reps-will-lose-their-jobs-e-commerce-2020
  • #11: Forrester as well predicts a 10% market growth per year, and a US B2B market of 1,1 trillion for US (which is around 12% of the total B2B market).
  • #13: There is a huge growth in B2B e-commerce as you can see from this graph.
  • #14: Improved Customer satisfaction
  • #20: There is a huge growth in B2B e-commerce as you can see from this graph.
  • #23: There is a huge growth in B2B e-commerce as you can see from this graph.
  • #24: Interfaced solutions (like Magento) can run autonomously, meaning that they take care of storage and processing of items, customers, orders and the logic required to do ordering and pricing. Specifics (special pricing, customer pricing, tier pricing, units of measure, etc) need to be rebuild in the e-commerce platform to reflect your ERP. Besides, complex interfaces need to be built to keep everyhting synced.
  • #25: Sana takes the ERP as starting point. We created our web store logic inside the ERP, to be close to the calculations and storage of items, customers, orders. The externa part of Sana (for content management, enrichment, rendering of the store) does not contain business logic and storage, and simply connects to the Sana part inside the ERP. Since this integration is productized, it can be installed in a fixed price project, with a budget of 7 days, delivering 42 ERP touchpoints out of the box.
  • #26: Since this integration is productized, it can be installed in a fixed price project, with a budget of 7 days. With this integration, 42 ERP touchpoints are delivered, out of the box.
  • #28: There is a huge growth in B2B e-commerce as you can see from this graph.
  • #30: There is a huge growth in B2B e-commerce as you can see from this graph.