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E-commerce
explained
trends, benefits and The
Technology Behind Selling Online
Giuseppe Ianni
Business Development Director
Sana Commerce
giuseppe@sana-commerce.com | (734) 233-1175
https://www.linkedin.com/in/giuseppeianni
the trends
Digital transformation:
The impact on b2b businesses so far
The e-commerce opportunity
FIGURE 1: GROWTH TRENDS OF B2B AND B2C E-COMMERCE IN USD BILLIONS (STATISTA, 2015)
89% of B2B researchers use the internet during
the research process for procurement
b2b buyers are transforming
On average B2B researchers do 12 searches prior
to engaging on a specific brand’s site
Nearly half of all the employees conducting research
for B2B purchases are millennials.
12
86% of companies say they now sell online to customers who
used to purchase from them only offline.
b2b businesses are adapting
B2B organizations operate in an average of 7 languages.
Source: forrester research
7
E-Commerce Technology
doing what’s best for your business
functionality
Do you want to make it easy to browse, search and filter
your large, complex product catalog?
It all begins with asking the right questions:
Are custom discounts, customer-specific pricing, tier pricing and
predictive ordering vital to your business?
Would your business benefit from real-time, automated order processing?
Is localization a must? Do you need to offer multiple languages,
currencies and units of measurement?
Yes?
Then your ERP needs to be
the foundation of your web store.
What does that look like?
Integrated e-commerce
Your ERP is your single source of truth
Your web store is installed inside of your ERp
Advantages of an Integrated Web Store
All of your customer, product and inventory
information are available in your web store
Your web store automatically updates orders,
customer information and more in your ERP
We chose Sana’s e-commerce solution
because of the integration with our ERP.
Integrated solutions are much easier to
manage than interfaced solutions and
therefore really boost your efficiency.
Karel Jutte, Global application portfolio manager at Fagron
Fagron
Success story
The benefits
What’s in it for businesses and
their clients
A more efficient business
Happier customers
Smarter sales
How domus future-proofed
their business
There was no particular
problem we were trying to fix, but
we’ve always wanted to give our
customers better service.
Francis care, operations director at domus
Timing is everything
Now is the time to prepare for the future
Your buyers are ready…
Your competition is already doing it…
Taking the first steps
If you already have an ERP system then selling
online with an integrated E-Commerce
solution is easily obtainable.
Read more about all of the benefits of integration
in our free white paper
Go to sana-commerce.com/ib
Or book a demo and experience it for yourself
Go to sana-commerce.com/demo
Make the Move From Good to Great
Join The E-Commerce Movement
Great companies have
happier clients smarter sales better partners
www.sana-commerce.com

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E-Commerce Explained

  • 1. E-commerce explained trends, benefits and The Technology Behind Selling Online
  • 2. Giuseppe Ianni Business Development Director Sana Commerce giuseppe@sana-commerce.com | (734) 233-1175 https://www.linkedin.com/in/giuseppeianni
  • 3. the trends Digital transformation: The impact on b2b businesses so far
  • 4. The e-commerce opportunity FIGURE 1: GROWTH TRENDS OF B2B AND B2C E-COMMERCE IN USD BILLIONS (STATISTA, 2015)
  • 5. 89% of B2B researchers use the internet during the research process for procurement b2b buyers are transforming On average B2B researchers do 12 searches prior to engaging on a specific brand’s site Nearly half of all the employees conducting research for B2B purchases are millennials. 12
  • 6. 86% of companies say they now sell online to customers who used to purchase from them only offline. b2b businesses are adapting B2B organizations operate in an average of 7 languages. Source: forrester research 7
  • 7. E-Commerce Technology doing what’s best for your business
  • 8. functionality Do you want to make it easy to browse, search and filter your large, complex product catalog? It all begins with asking the right questions: Are custom discounts, customer-specific pricing, tier pricing and predictive ordering vital to your business? Would your business benefit from real-time, automated order processing? Is localization a must? Do you need to offer multiple languages, currencies and units of measurement?
  • 10. Then your ERP needs to be the foundation of your web store.
  • 11. What does that look like?
  • 12. Integrated e-commerce Your ERP is your single source of truth Your web store is installed inside of your ERp
  • 13. Advantages of an Integrated Web Store All of your customer, product and inventory information are available in your web store Your web store automatically updates orders, customer information and more in your ERP
  • 14. We chose Sana’s e-commerce solution because of the integration with our ERP. Integrated solutions are much easier to manage than interfaced solutions and therefore really boost your efficiency. Karel Jutte, Global application portfolio manager at Fagron Fagron Success story
  • 15. The benefits What’s in it for businesses and their clients
  • 16. A more efficient business
  • 19. How domus future-proofed their business There was no particular problem we were trying to fix, but we’ve always wanted to give our customers better service. Francis care, operations director at domus
  • 20. Timing is everything Now is the time to prepare for the future
  • 21. Your buyers are ready…
  • 22. Your competition is already doing it…
  • 23. Taking the first steps If you already have an ERP system then selling online with an integrated E-Commerce solution is easily obtainable. Read more about all of the benefits of integration in our free white paper Go to sana-commerce.com/ib Or book a demo and experience it for yourself Go to sana-commerce.com/demo
  • 24. Make the Move From Good to Great Join The E-Commerce Movement Great companies have happier clients smarter sales better partners www.sana-commerce.com