3 Day Structure

3 Day Structure
PRODUCT DESIGN SPRINT

Overview Schedule
Day 1
Welcome
Understand
Sketch
Day 3
Prototype
Validate
Day 2
Decide
Storyboard
Prototype

09:30 Welcome & Introductions
Overview of the Process
Sprint Challenge
Ice breaker
10:00 Understand: Lightning Talks
11:30 “How Might We’s” and Affinity mapping
12:00 Lunch
Day 1 Schedule
13:00 User Journey Maps
14:00 Define Success and Set Goals
14:30 Bootup Note taking
14:40 Sketching - Crazy 8’s
Crazy 8’s Presenting & Voting
15:10 Solution Sketch
17:00 End of Day share out

Introductions
Who is joining us this week

A design sprint is a framework for answering critical business
questions through design, prototyping, and testing ideas with
users.
What is a Design Sprint?

UNDERSTAND
Framework to support divergent
and convergent thinking
SKETCH DECIDE PROTOTYPE VALIDATE

Icebreaker
“Whatchamadrawits”

Let’s Dive in
Why are we here today?

Your Challenge Here
[Goal] + [User Type] + [Platform] + [Timeframe]
Sprint Challenge
Deliverables: Your Deliverables here

Understand
Let’s explore the problem space.

As you listen to the upcoming Lightning Talks, capture your
ideas on post it notes
To do that we use a note taking method called How Might
We’s.
How: assumes opportunities exist.
Might: says we don’t have to find something
We: is all about doing this together
How Might We

Write with a thick dark sharpie.
Be succinct.
One idea per sticky note.
Not too broad, and not too narrow.
If you don’t write it down it can’t be voted on.
Too broad Too narrow
Writing “How Might We”

Existing Product Experience
User Research
Competitor Audit
VUI Best Practices
Examples of great Voice Activated Products
Lightning Talks
10 min. each

The following slides are example questions to consider to
help fully explore and articulate the problem space. Your
sprint may not cover all of these, please consider them a
guide as you schedule your lightning talks

Questions for the Stakeholder:
● Where do you want the product to be next
year?
● Where do you want it to be in 5 years?
● What are the primary challenges you need to
overcome?
● What keeps you up at night?
Project Vision / Business Goals
What is the business opportunity:
● Increased revenue?
● Increased user engagement time or depth?
● Improved loyalty and return use?
● Differentiation from competitors?
● Improved product or service quality?
● Reaching a new user group or market?
● Other opportunities described by
stakeholders?

Who are your users?
● Do they have different behaviors?
● Do you describe them with personas? Or
patterns?
● Are there multiple journeys through the
product?
Voice of the user
What is the end-to-end user experience?
● How do users arrive or begin?
● What are the entry points?
● What is the ideal or target path or flow?
● What are the key moments or touchpoints
along the way?
● Is this a single or multi-session experience?
● How does the experience end?
● What are the exit points?
● How do we reach or serve users after they
have finished?

What does the product look like today?
● How has it evolved over time?
● What have we tried that has worked?
● What have we tried that has not worked?
Existing Product Audit/Design Evolution
(Include screenshots)

What do we already know about our competitors?
● Has there been any market research?
● What is the competitive landscape?
● What are the recent trends in this space?
● Which similar, related, or relevant products
should we look at?
● What other industries, verticals, or products
could we learn from?
● What are the strengths and weaknesses of
our competitors?
● Can we do a SWOT analysis? (Strengths,
Weaknesses, Opportunities, Threats)
Competitor Audit
(Include screenshots)

How will the solution be built? Data sources? Devices?
● Is the solution likely to be web-based? mobile?
embedded?
● Where will data and information come from?
● Will user data be used for personalization?
● How will privacy be addressed?
● How will accessibility be addressed?
● What devices are likely to be used for the solution?
● What product areas are involved and need to be
coordinated?
Technology: Considerations & Opportunities

LUNCH!
(we’ll meet back at in an hour)

Specific User Journey
Step 1:
Something
triggers the need
to move
Start with the first step in their experience,
then add each step until they have
completed their task.
Include descriptions for each step, identify
and highlight pain points as you go.
Searching for an Apartment
Step 2:
Research,
decide on
criteria
New Job
Life change
Raised rent
Step 3:
Schedule
viewings
Step 4:
Secure a new
place
Square footage
Price
Commute
Schools
Coordinate
times,

You should have a stack of HMW post-its,
if you don’t please take a few minutes to
collect your thoughts write them down.
5 min. for each person
How Might We

Start grouping ideas into categories.
Don’t worry if the categories aren’t
immediately apparent. Look for
overlaps or duplicates to get started.
Revise or change the categories to
create the most useful mapping.
Affinity Mapping
10 min.

Each team member gets 3 dots. Give the
group 10 min max.
● It’s ok to vote on your own.
● It’s ok to put more than one dot on the
same note
● We’ll pay more attention to notes that
have multiple votes, so think
strategically
● We are not trying to get to one
direction at this point in time
Voting
10 min.

● Choose a target based on the HMW discussion
○ What user or users will you focus on?
○ What key moments or pain points do you want to sketch
around to have the most impact?
● Decide on your success metrics
○ What does success look like?
○ How will you measure it?
○ Do you need any new measurement tools?
Set your goals and success metrics

The 5 categories of HEART. You
might find it helpful to consider
these five categories of metrics as
you define your goals.
What is HEART?
The rate at which existing users are returning.
Efficiency, effectiveness and error rate.
Gaining new users of a product or feature
Frequency, intensity or depth of interaction.
User attitudes, often collected by a survey.H
E
A
R etention
T ask Completion
appiness
ngagement
doption

Comparable solution in
a different problem
space
3 min.
Each sprinter should look for ideas outside of the current
field, look at parallel industries for similar problems to
draw inspiration.
Share out these examples.

10 min.
Take some time to collect your thoughts:
○ review white boards
○ review HMW’s
○ review goals
Write a list of ideas that you think are compelling
and want to draw out.
Today we will take 10 min.
Boot Up

8 min.
Fold your paper into 8 rectangles. Sketch 1 idea in each
rectangle rather than a storyboard.
Go for quantity, don’t worry about making these
beautiful, these are just for yourself.
Try to get beyond your initial idea.
8 ideas in 8 min
Crazy 8’s

10 min.
Give each person 3 minutes to present their
ideas. Then provide each person with 3 dots
to vote on the sketches.
Share & Vote

● Each person selects their
best idea
● Sketch it out showing
multiple states of the ideas
● Include words to create a
sketch that can
communicate on its own
● Add a memorable title
Solution Sketch

Congrats on the first day!
How is everyone?

Hello again!
Welcome back to Day 2

09:30 Open with a Recap of Day 1
09:40 Solution Sketch sharing and voting
10:20 Decide what to Prototype
Begin storyboarding
Assign tasks
Day 2 Schedule
12:00 Lunch
13:00 Start Prototyping
14:00 Write scripts
Align mock flows to scripts
17:00 End of Day Check-in

Hang the sketches up as if in a gallery
or museum.
Then allow each person 3 minutes to
present their solution sketch.
Review & Present
3 min. per person

Directions
1. List all the assumptions that are underlying your concepts
2. What do you want to learn with the User Test?
3. List the questions that you want to answer
4. Prioritize if the list is long to the top 3 questions
Assumptions & Sprint Questions

If you have more than one winning solution, involve the whole team in a short
discussion about whether to do a Rumble or combine the winners into a single
prototype.
It is possible one prototype will encapsulate the best ideas, but if not a Sprint is
a great place to test out two competing ideas.
Rumble or all-in-one

Storyboard
Creates a shared understanding of what
you’re building.
Maps out the exact pieces and flow you
need, and everyone will be clear on what
they will do.
You will take what you are going to create
and boil it down to 4-5 key moments
● Start outside of the software
● Focus on emotions
● Enough fidelity to start building a
prototype

Prototype
Your Sprint is an attempt to identify the
solution to a problem. Your prototype is a
chance to see how good the ideas from your
Decide phase are.
To do this you have to make it real enough
that you can get a realistic response from a
potential user when you’re in the Validate
phase.

Assign roles. Who’s doing what?
Mocks
Name (s)
User Flows
Name (s)
Storyboard
Prototype
Prototype
Name (s)
Presentation
Name (s)

Congrats on finishing the
second day!
How is everyone?

Hello again!
Welcome back to Day 3

09:30 Finish Prototypes
Review
12:00 Lunch
13:00 User Participant Sessions 1 & 2
13:45 DeBrief
Day 3 Schedule
14:00 User Participants Sessions 3 & 4
14:45 DeBrief
15:00 User Participants Sessions 5 & 6
15:45 DeBrief
16:00 Final Share out
17:00 Congratulations!

Prototype more
Today you should have:
• Storyboard complete
• Identified 5 key moments
• High-fidelity mocks for those moments
• Partially built quick prototypes

● Validate the ideas that you have with
the users that would be most likely to
use your solution.
● Book a conference room or a
usability lab in advance
Usability Testing
45 min. review

Whiteboard note-taking
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Check airfare cap
Book flight
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Whiteboard note-taking
Search for best flight itinerary
Check airfare cap
Book flight
Gene Rachel Liz Mike
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Congratulations on
the final day!
How is everyone?

3 Day Structure

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