This document discusses key principles of map design including selection of colors, symbols, labeling, and overall layout. It emphasizes that while there are scientific rules of map design, there is also an artistic element. The document outlines topics to be covered such as map scale and generalization, symbolization, choropleth mapping, use of color, and labeling. It provides guidelines for map elements like titles, legends, and orientation indicators. It also discusses classification schemes, issues with choropleth maps, effective use of color, and best practices for labeling and typography. Ethical practices of map design to avoid deception are highlighted.