The passage discusses how digital music streaming platforms like Gaana, Hungama and Saavn have gained popularity in India over traditional music downloading methods. It notes that 56% of digital music revenue in Asia comes from music streaming. The primary reasons cited for this growth include the rise of digital natives, improved internet connectivity, personalized content and recommendations, competitive pricing and availability across multiple platforms. The passage asks how the music industry can use analytics to predict future hits, describe current trends and recommend the best offerings to customers.