1st sem nmims solved assignments june 2021

Business Economics
June 2021 Examination
1. From the give table calculate Elasticity of Price, Total Revenue and Marginal Revenue.
Also, explain the relationship between AR and MR?
Price Quantity Total
Revenue
Marginal
Revenue
6 0
5 100
4 200
3 300
2 400
1 500
0 600
Answer 1.
INTRODUCTION
Elasticity of demand: A commodity's demand is affected by various factors, such as a change in
the price of the goods, change in the consumer's income, change in the price of related goods
(substitute and complementary goods), change in taste and preference of the customer, etc. The
elasticity of demand is the percentage change in a commodity's demand when other factors
affecting the demand of the product change.
Revenue: Revenue is the manufacturer's amount for selling of a given quantity of the
commodity in the potential market. For Its Half solved only
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2. Demand forecasting is not a speculative exercise into the unknown. It is essentially a
reasonable judgment of future probabilities of the market events based on scientific
background. Explain the statement by elaborating different qualitative and quantitative
methods of demand forecasting. (10 Marks)
Answer 2.
INTRODUCTION
Demand forecasting: The process of estimating the future demand of a commodity of the
consumers in a market during a defined period, with some historical data and different other
information, is known as demand forecasting. When done right, demand forecasting tells an
organization about the firm's potential in the current market. It ultimately helps the managers
make certain vital decisions regarding price, growth strategies, and the firm's potential in the
given market.
3. a. Define elasticity of supply and find the price from the given statement:
If Es of a good is 2 and a firm supplies 200 units at price of Rs 8 per unit, then at what
price will the firm supply 250 units. (5 Marks)

Answer 3a.
INTRODUCTION
Elasticity of supply: It is the change in the supply of a commodity due to a price change. Every
firm needs to know the quickness and effectiveness in their response whenever the market
conditions change. The market conditions especially involve price change. The price elasticity of
supply or elasticity of supply is calculated by dividing the percentage change in quantity supplied
by the percentage change in the commodity price.
Financial Accounting & Analysis
1. Discuss and analyze the following transactions for X Ltd, using the concept of accounting
equation (Assets, Liabilities and Equities).
1. Purchased Furniture for Rs675000
2. Capital Introduced by the business Owner by depositing 12 Lakhs in the bank account
3. Goods purchased on credit from Aman Enterprises for Rs105000
4. Goods sold on credit for Rs 400000. The cost of the goods sold was Rs 300000
5. Purchased goods from Sneha Enterprises for Rs 600000 and made the payment from the
business's bank account (5*2 = 10 Marks)
Ans 1.
INTRODUCTION
The accounting equation is known as the backbone of the double-entry accounting system. The
net assets are equal to the sum of the company's liabilities and shareholders' equity, as seen on its

balance sheet. Each entry made on the debit side has matching access (or coverage) on the credit
side. The financial state of every company, big or small, is obtained by two main balance sheet
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2. Love Doddle is a gifting enterprise of Ms. Dorati. The enterprise generates inflows by
arranging gift hampers for the customer's loved ones. The inflows arises from the sale of
gift hampers Rs 505000 and from bank interest, dividend receipt Rs4200. Ms. Dorati is
confused on how to record these inflows. She would like to understand from you about the
concepts Revenue from operation and other income, so that she can record the information
so as to prepare the profit and loss statement of the enterprise. Define, share examples, and
elaborate on your understanding towards the terms Revenue from Operation and Other
Income (10 Marks)

Ans 2.
INTRODUCTION
Operating income and revenue are significant accounting figures that indicate that a business
generates some capital from the operation of the company. However, the two figures are separate
ways of expressing a company's profits, and their calculations require different discounts and
credits. The revenue provided by a company's primary operations is referred to as operating
revenue. The exact operation that produces operational income varies. Consider a retailer: a
retailer's operating income from the sale of goods.
3. The following information is given with respect to the ratios of two companies
a. Define the concepts of Current and Quick ratio’s and also, reflect on your understanding
towards the financial performance of the companies by looking to the above information
(2marks for defining and 3 marks for interpretation and reasoning) (5 Marks)
Ans 3a.
INTRODUCTION
The Current Ratio is that assesses a company's willingness to give short-term or one-year
commitments. It demonstrates to investors and analysts how any business can use existing assets
on its financial statement sheet to give down current debt and other commitments.

b. Define the terms- Return on Investment and Debt equity ratio and also, reflect on your
understanding towards the financial performance of the companies (2marks for defining
and 3 marks for interpretation and reasoning) (5 Marks)
Ans 3b.
INTRODUCTION
Return on Investment (ROI) is a presenting metric for evaluating an investment's productivity or
profitability, along with analyzing the returns of many investments. The Return on investment
(ROI) attempts to explicitly calculate the profit made on a given investment in relation to its
expense.
Information Systems for Managers
1. The recent Covid-19 pandemic has turned the world upside down with several businesses
shutting shop owing to mounting losses. Yet, in these pandemic times, e-commerce is one
twinkling star that has been gathering strength after strength.
How has Direct Selling Experience via Amazon India helped small-scale manufacturers of
handicrafts or any other item of your choice during these pandemic times? As an external
consultant, try to analyze the reasons behind the success of these small-scale manufacturers.
Provide some statistics on how technology has made the lives of small-scale manufacturers
simpler?
In your opinion, do you see this as a future once the Covid-19 crisis gets over, or do you see
manufacturers trying to sell their handicraft/other products face to face again?(10 Marks)
Ans 1.

Introduction
MSME (Micro, Small and Medium Enterprises) are the backbone of the Economy of India. The
ongoing Covid-19 pandemic and multiple times of nationwide lockdowns have created huge
operational challenges for the MSME sector. For addressing these issues and engaging the
sector more constructively, Amazon has conducted many webinars series, featuring industry
stakeholders. In recent times, Amazon has been constantly focusing its efforts to enable small
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2. There has been a greater emphasis being placed on E-Governance in India which refers to
the usage of e-commerce and e-business technologies by governments & their departments
to conduct their own business.
Choose your own city/town municipality & write down the salient features of any
Government to Citizen (G2C) initiative conducted in your area recently.
Also, highlight the key benefits of this G2C initiative in your area to the common man. How
has it changed the life of a common citizen?
Support the benefits section with some statistics or Quantitative data
(For example -- the number of citizen complaints fell by 65%). (In case you are living in a rural
area, please choose the nearest city of your region, in case you are living abroad, you are free
to choose your local foreign city to explain) (10 Marks)
Ans 2.
Introduction
The Government to Citizen (G2C) initiative being conducted in my Ludhiana District, in the state
of Punjab is exemplary. In Punjab, the G2C services have been coined as Punjab Sewa Online
(PSO). Since the services are all transparent due to the digital upheaval all around the world,
Punjab Government has also enabled its citizens to avail different types of Government services
through the dynamic departments, and the activities are looked after and executed by the able
bureaucrats of the state.

3. The city of Leh is the joint capital & the largest town of the union territory of Ladakh in
India. Leh is at an altitude of 3,524 meters (11,562 ft) and is connected via National Highway 1
to Srinagar in the southwest and Manali in the south via the Leh-Manali Highway. You have
been invited as an external IT consultant by the Government of India with a mandate to
convert Leh into a "Smart City"
a. Which "Smart" city in the world will you choose as a benchmark to emulate some of the
best practices of that city into Leh? Provide at least 3 reasons with brief descriptions behind
your choice of choosing that particular city as a benchmark?(5 Marks)
Ans 3a.
Introduction
A traditional Urban Village has been transformed into one of the smart cities in Kuala Lumpur,
Malasia. The reason, I am not trying to mirror many other smart cities in the world, such as
London, Dubai, and so on, is the geographical resources and the similarity with the local
demography of Leh with Kampung Baru, within Kuala Lumpur, Malasia.
b. Suggest & describe at least 2 innovative technology-enabled services that you will
introduce into Leh so that it can be called a "Smart city"? (5 Marks)
Ans 3b.
Introduction
About making smart and sustainable cities, The PWC report (2015) points out one of the biggest
challenges for any upcoming smart city, actually redefines its very concept and approach. Any
upcoming smart city refers to the United Nation’s SDG (Sustainable Development Goal) which is
sure to replace the MDG (Millennium Development Goal). The SDG has a focus on communities
and sustainable cities.
MANAGEMENT THEORY AND PRACTICE

Q1. Tanishq Jewellerswantto set up MIS intheir organization inorder to manage the information
betteracross the organization.Can you guide them about the same along withthe characteristics,
components,advantages and limitations? (10 Marks)
Answer 1.
Introduction
In business,the boss'sdatadesigns(or datathe boardframeworks) are devicesusedtohelpmeasures,
tasks,data, andIT. MIS mechanical collectionstransferdataandmonitordata.It is the valuesthat
supportthe heads'data conditioningandare oftenseenasthe basicbuildingblocksof the data
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Q2. PremierAutomobilesplanstosetupa base invariouscountriesacrossEurope.Canyou please
explainthathowcan theyanalyze the culture usingHofstede’sfivedimensionsof culture before setting
up a base in those countries?(10Marks)
Answer 2.
Introduction
Counsel Dr. GeertHofstede tookintoconsideration the momentof evaluation of hissocial assessment
model inthe late 1970s. From now on and fora longtime, the standardforunderstandingsocial
separations wasestablished bothinternally andexternally. Hofstedereademployees whoworked in
more than 50 countries forIBM. He saw four assessments fromthe beginningthatcouldreminda
differentculture.
Q3. A two-year-old start-up company dealing in 3D Printing is undergoing a major
overhaul due to COVID 19 and require your help
a. They are facing a lot of resistance to the changes being implemented and want to
understand the reasons for this resistance? (5 Marks)
b. Can you helpthem manage these resistancesto change? (5 Marks)
Answer 3a.
Introduction
Change ison a verybasic level,amix of earliertechniques,customs,andshows.Sinceall affiliations
workin amazingconditions,theyceaselesslyneedtochange themselvestosucceed.
Answer 3b.
Introduction
An answerwhichhasgottenintenselystandardforcontrollingattestationfromchange istoget people
expectedto"take aninterest"infinishingthe improvement.Notwithstanding,asautilitarianmatter,
"experience"asacontraptionisobviouslynotanice course for the headsto thinkabout.Believeitor
not,it may affectthe burden.The course intothe issue istocomprehendthe authenticsubstance of
resistance.

Marketing Management
Q1. As a newly appointed Product Manager by Balaji wafers, you are asked to develop New
Product Planning for new flavor of potato wafer. How would you develop new product planning
process? (10 Marks)
Answer 1.
Introduction
In thisparticularstory,the maindiscussionisabouta new productlaunchingof a well-knowncompany
of foodproductsor edibles.The name of thatparticularcompanyis Balaji wafersprivate limited.The
Balaji wafersprivate limitedisabig andwell-knownmanufacturerorproducerof foodand edible
products,and thatis verymuch liked,praised.,andappreciatedbythe consumersaswell. The well-
knowncompany,Balaji Wafersisa partnershipcompanyof 3 brothersrespectively. Its Half
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Q2. Health and NutritionStart-Up, Habbit makes consumerdebut witha range of innovative &
deliciousProducts.Habbit Wise Creams are the lowestcalorie ice creams in the world. Every serving
has lessthan 50 calories,which islessthan half an apple.Available in 6 gourmet flavours such as
BlueberryCrumble,SaltedCaramel, Lychee Blush, etc.Wise Creams contain zeroadded sugar and are
keto + diabeticfriendly.Prepare an appropriate SegmentationStrategyfor the new launch.
Consideringthat theyhave enteredin consumermarket for the first time,how shouldthe brand be
positionedinthe market? (10 Marks)
Answer 2.
Introduction
In thisparticularstudy,the name of the new startup companyisHabbit:Healthand Nutrition,whichisa
produceror manufacturerof healthyaswell asnutritiousfooditems,thathave zeroside effectsonthe
healthof itsrespective consumersaswell as customers.Eventhe mainfocusof the companyis to serve
each andeveryclassor sectionof the societyalongwitha goodand healthyaswell asnutritiousfoodat
a verylowcost, inorder to be affordable byall.
3. Read the followingCase & solve the questionsgiven:
Mr. Ramesh of Unique Industriesiscontemplatingto enter the men’stop endshirts category. The
company already has a brand “CLINGERS” inthe middle segment (₹350-700). The brand isvery
popular amongst the target audience.Having got the volumes,Mr. Rameshnow wants to play the

value game and enterthe top end(₹700+) category. He knows there are some formidable brands like
Farow etc. that will make life extremelydifficultforUnique Industries.But there are certain
advantages which Unique Industriesenjoys.Ithas one of the bestretail networksin the country. They
have theirown factory, whichensuresregular qualitysupply. Theyare the pioneersof brandedshirts
in India.
Mr. Ramesh has decidedto keepthe brand name as “ClingersGold”.He has decidedto allocate ₹10
crores for salespromotion and advertisingbudget.
Unique Industriesissimultaneouslyenteringthe readymade trousers market and shoes market. Mr.
Ramesh has decidedto keepthe same brand name “CLINGERS” to leverage the success ofthe brand
name to the two newcategories.
a. Do you think the brand name “ClingersGold” isrightfor the top endsegment?Justify your answer.
(5 Marks)
b. Which factors you think needs to be studied before making such entry in the market?
(5 Marks)
Answer 3a.
Answer3b.
Introduction
Yes,I do thinkthat the brandname “ClingersGold”isright forthe top endsegmentbecause the
companyor the businessorganization,the Unique industrieshasanexistingbrandof shortsaswell as
tops, namedas the Clingers,whichisone of the mostfavorite brandsof shirtsinthe overall country.
Organizational Behavior

Q1. Explain how GLOBE study has helped managers across the world understand the
complex relationship between culture and organizational success. (10 Marks) –
Ans 1.
INTRODUCTION
The business's culture is about creating a working environment around the business and where it
is managed. The company's culture has a great collision on the failure or the accomplishment of
the company. It is valid for all kinds of businesses running in any sector under any industry. An
inspirational leader and a sound manager help the business to be accomplished in this
competitive world. Organizations execute strategies and plan to attain the targeted goals, and
then it considers itself to be performed. Its Half solved only
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Q 2. What problems do you usually encounter in teamwork at your organization? What is
your approach to overcome them? (10 Marks)
Ans 2.
INTRODUCTION
Many different companies use teamwork to improve the company's efficiency, staff unity, and
business culture. Companies that use a project-based approach to create new concepts or goods
often form groups to share accountability and maximize the project's figure and diversity. Before
agreeing on a development path for a project, team members bounce suggestions off of one
another. However, every organization's team members face some issues and problems while
working in a team. The topics and questions arising in a company can be different, but in the
end, every teamwork faces issues among the group members.
3. Essex Enterprises is a renowned logistics company which has spread its operations in 7
countries across the globe. They are recognized as the best learning organization due to
their policies and processes and systems. One of the reasons for their success is that they
have successfully applied the Reinforcement Theory of Learning since their inception.
a. Why is Reinforcement Theory also called as Behavior Modification Theory? (5 Marks)
Ans 3a.
INTRODUCTION
The Reinforcement theory aims of the reinforcement, punishment, and extinction theories of
motive are to achieve the desired degree of incentive among employees.To promote the desired
action, a reinforcement strategy is used that can be both positive and negative—punishment
functions as deterrence of workers' negative habits. Extinction applies to the method of reducing
the risk of unwanted conduct.

b. How can reinforcement be administered effectively? (5 Marks)
Ans 3b.
INTRODUCTION
As per the reward principle, as an educator, one will control and improve the employee behavior
by reinforcement, punishment, or extinction. Rewards promote the actions one wishes to see in
your company, and discipline is given to discourage unwanted activities.

1st sem nmims solved assignments june 2021

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