SOLVED 2018 JUNE NMIMS ASSIGNMENTS
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The document includes a comprehensive set of assignments and questions from various subjects such as marketing, finance, project management, and business ethics, primarily related to NMIMS June 2018 coursework. It covers topics including sampling techniques in marketing research, financial instruments, risk management, advertising strategies, and cost accounting. Additionally, it addresses ethical considerations in business and project management challenges, demonstrating a diverse range of academic inquiries for graduate-level studies.
SOLVED 2018 JUNE NMIMS ASSIGNMENTS
- 1. NMIMS 2018 June Solved Assignments / NMIMS Assignments / NMIMS Answer Sheets / 100 % Unique / 100% Customized / 100 % Free Plagiarism NMIMS Assignments. ACADEMIC WRITING SERVICES Global Study Solutions Dr. Aravind Banakar aravind.banakar@gmail.com www.mbacasestudyanswers.com 9901366442 – 9902787224 SOLVED 2018 JUNE NMIMS ASSIGNMENTS NMIMS JUNE READY ASSIGNMENTS NMIMS JUNE 2018 CUSTOMIZED ASSIGNMENTS NMIMS 2018 ASSIGNMENTS NMIMS JUNE ANSWER SHEETS NMIMS JUNE ASSIGNMENTS NMIMS PGDBM ASSIGNMENTS NMIMS UNIQUE ASSIGNMENTS NMIMS 2018 MBA ASSIGNMENTS NMIMS PLAGIARISED ASSIGNMENTS Marketing Research
- 2. Q1. What is sampling? Which kind of sample is being used in each of the following situations? i. A reporter asks 100 people on the street what do they think of the current state of crime against women ii. iA survey is conducted to understand opinions of people in Gujarat towards the Modi govt. A sample of 100 men and 100 women across all age groups is chosen uniformly iii. A survey is conducted among neuro surgeons. Starting with the first neuro surgeon, he is asked to refer toanother neuro surgeon and so on. Support with a rationale. (10 Marks) Q2. What is a pilot test? What are the considerations that need to be kept in mind by a market researcher while designing a questionnaire? (10 Marks) Q3. You are the Product Manager of a leading telecom company which is facing stiff competition due to the entry of Reliance Jio. a. State the management problem(s) that your company might be facing and the corresponding research objectives that your research will aim to cover (5 Marks) b. Briefly describe the research methods that you would use towards this research Financial Institutions and Markets 1. Krishna has recently joined an investment management company and his profile consisted of money market instruments. His manager in order to estimate his understanding of the market, asked him to prepare a report on the instruments of the market. Suggest which instruments of the financial market should be included in his report. (10 Marks) 2. Nisha has completed her graduation and had started working in an MNC. She was able to save good amount every month so she thought of making investments. She had heard about capital market from her friend Alok. She decided to approach him to understand the process to start investments in capital market. If you are Alok, mention step by step process to Nisha, keeping in mind she doesn’t understand trading mechanism. (10 Marks) 3. Alok was working in the portfolio management department of Alpha Ltd and had new recruits to whom he was supposed to provide training on the risks associated with the financial market as apart from earning returns they should be well aware of the risks
- 3. that can be managed and which ones cannot be managed in a portfolio. He decided to broadly classify the risks in two categories and explain the different types of risks associated with each one. If you are Alok, 3a) Explain different types of risks associated with systematic risk. (5 Marks) 3b) Explain different types of risks associated with unsystematic risk. Business :Ethics, Governance & Risk 1. Today’s global economy is a knowledge economy. There is a demand for a new type of multinational, multifaceted globally responsible and aware manager, who is operational across national borders. You are working with a global company in which you spend time in different countries as part of your business responsibilities. What competencies do you think you have and which ones do you need and why to fulfill your role successfully? (10 Marks) 2. Do you believe that the production of biofuels is a viable solution for addressing both the world’s energy needs and global warming? Why and why not, discuss the ethical pros and cons of your answer. (10 Marks) 3. Three years ago, Dinesh Thakur exposed how India’s then largest drugmaker and his former employer, Ranbaxy Laboratories, failed to conduct proper safety and quality tests on drugs and lied to regulators about its procedures. He made his name, and almost $48 million as a whistleblower award from the United States, when U.S. regulators fined Ranbaxy $500 million for violating federal drug safety laws and making false statements to the Food and Drug Administration (FDA). a. Under what circumstances would you be compelled to blow the whistle as an employee in an organization? (5 Marks) b. If you are the employer, how can you prevent whistle blowing, explain. B2B Marketing 1. There is an amusement theme park opened a few years back named as Imagica which is an excellent source of entertainment to its consumers. Prepare a suitable B2B Segmentation, Targeting & Positioning Strategy for Imagica. (10 Marks) 2. You are appointed as a Marketing Manager for a leading brand of Aroma Diffuser & Oil targeted to hospitality industry. The Aroma Oil is manufactured & is sold at various hotels, hospitals & corporates. Prepare a suitable Supply Chain Management to be followed for Aroma Oil. (10 Marks)
- 4. 3. Tas Ltd is an emerging brand in the business of tiffin services & is serving its clients successfully. It plans to offer its services to corporates for their employees & other events. The idea that Tas Ltd has is of tiffin services to be extended to corporates depending on their preferences. As an expert advice this new start up. a. Prepare a communication plan for Tas Ltd. focusing on the corporates b. Recommend a suitable sales promotion tool to be adopted by Tas Ltd Services Marketing 1. Prepare an advertising campaign for a newly started chain of restaurant having presence across the country. (10 Marks) 2. A new brand of airline named ALM has recently introduced its airline services in India. The brand has an objective of being the market leader as it has been in other country. India being a new market for them will require a proper blend of marketing mix elements. Suggest marketing mix for ALM in India (10 Marks) 3. A nationalized bank is facing difficult situation with respect to retaining their existing customers as these customers are shifting to private sector bank or foreign bank. Private & foreign banks offer better services & work for longer duration during the day which the nationalized bank lacks. As a consultant a. Suggest a suitable repositioning strategy for the nationalized bank b. Explain the element of physical evidence & its importance in nationalized bank Strategic Cost Management 1. X Ltd has to replace its machine and the production manager has to decide between Machine A and Machine B. Machine A is having installation cost of 160 and annual electric bill 200. Machine B has installation cost of 760 and annual electric bill of 80. If both have life of 8 years which machine will you recommend if interest rate is 9 % for five years. P/V factor @ 9 % for 8 years is 5.5348 (10 Marks) 2. A company manufacturing two products furnishes the following data for a year. Product Annual Output Units Total machine hours Total No. of purchase orders Total No. of setups A 5,000 20,000 160 20 B 60,000 1, 20,000 384 44
- 5. The annual Overheads are as under: Volume related activity cost ( Activity driver- Machine hours ) 5,50,000 Setup related cost 8,20,000 Purchase related cost 6,18,000 You are required to calculate cost per unit of each product A & B based on i. Traditional method of charging overhead and ii. Activity based costing method (10 Marks) 3. Project X Involves an initial outlay of Rs 32,400.Its working life is 3 years. The cash streams are as follows Year Inflows P .V Factor @ 14% P .V Factor @ 16% 1 16,000 0.877 0.862 2 14,000 0.769 0.743 3 12,000 0.675 0.641 Calculate a. NPV at 14 % & 16% b. IRR Project Management 1. You are in charge of selecting a location for passenger car manufacturing plant. Which location would you recommend? Justify your choice against a set of selection criteria. (10 Marks) 2. You are in charge of estimating cost for setting up a sulfuric acid plant in a town in Sindhudurg district of Maharashtra. Which elements will you consider for estimating cost of the project? Explain each element as it relates to given requirement. Why this cost estimation is needed? (10 Marks) 3. “How could that be possible? It’s simply not possible!” Mr. Pitambar Gadge was really in a state of shock when he was informed that construction of new manufacturing plant would get delayed by six months. “This was two year long project. How could you have schedule variance of almost 25%? And how could you tell me now, when we are just few months away from our project completion deadline? This is simply ridiculous!” Mr. Gadge went on saying.“Sir, we had challenge in hiring skilled labor for this project. It seems Mr. Puri went on hiring skilled labor without proper skill assessments. When Mr. Iyer inspected quality of work, he was not satisfied and strongly recommended us to redo the work to ensure expected quality. This additional work will result into delay of up to six months”, came the response from Mr. Dwivedi, the manager of the project. a. Which type of risk was overlooked in this case? How would you have assessed its probability and impact as a project manager? Justify your assessment. (5 Marks)
- 6. b. Do you agree that this case illustrates triple constraints of the project? Explain. How you would have responded if you have been in place of Mr. Iyer? Explicitly state your assumptions if you are making ones. Cost & Management Accounting 1. The CEO of a leading fan manufacturer is concerned about certain teething issues involving sales of ceiling fans. Ceiling fans come in several models, and each model has numerous Stock Keeping Units (SKUs) involving different colours, blade size etc. Tastes and preferences of consumers vary widely across the vast geography of the country. Recently there have been numerous complaints from the divisional sales offices across the country that they have received supplies of fans in colours and blade sizes, which are not popular in their territory. This has led to loss of sales as distributors in their regions would not accept those fans. Sales people have not been able to achieve their quarterly sales targets, leading to demotivation and attrition. The CEO has approached you to review the Management Accounting process in the company in the light of the above events. Critically analyze the issues at hand, and suggest a suitable roadmap for the company to revamp its Management Accounting process. (10 Marks) 2. Due to economic depression, a company is running its plant currently at 50% of its capacity. The following details are available: • Cost of Production per unit: Direct Materials – Rs.6 Direct Labour – Rs. 2 Variable Overhead – Rs. 4 Fixed Overhead – Rs. 4 Production per year – 20000 units Total Cost of Production – Rs. 320000 Total Yearly Sales – Rs. 300000
- 7. Loss – Rs. 20000 An exporter offers to buy 5000 units per year at the rate of Rs. 13 per unit. The company is hesitating to accept the offer for the fear of increasing its already incurring operating losses. Advise whether the company should accept or decline the offer. (10 Marks) 3. A) The budgeted working conditions for a factory are as follows: Normal working week - 45 hours Number of machines – 30 On maintenance etc., normal weekly loss of hours - 4 hours per m/c Estimated annual overhead - Rs.153750 Estimated direct wages rate - Rs.2.00 per hour No of weeks worked per year - 50 The company uses Machine Hours as a base for apportioning overhead costs. Estimate the overhead absorption rate per machine hour. (5 Marks) 3. B) For the above company, during a four week period, the actual results are as follows: Overhead incurred - Rs.11000 Wages incurred - Rs. 11200 Machine hours produced - 4500 Calculate the amount of under or over-absorption of both wages and overheads Integrated Marketing Communications 1. You are the owner of a fashion store. You have planned an end of season sale. How would you use sales promotion tool to make the sale a success? (10 Marks)
- 8. 2. You are the brand manager of a teen brand. Your company has tied up with an NGO to teach life skills to college students from lower strata to help them succeed in their future careers. How will you leverage this association to build positive equity for your brand? 3. Case Study Himalaya aims to double Market share in Men’s Face Wash Source : PTI feed India Today The overall facewash category is Rs. 1800 Cr. Of which Men’s face wash accounts for 15-20%. Himalaya is the market leader of the overall facewash category with 24% market share. In Men’s category they have a 10% Market share. They are looking at expanding their portfolio by evaluating Hair Gels and Creams for men. The Men’s grooming segment is estimated to be around 5800 Cr. And they are looking at sports as a platform to drive it’s mens segment. The Personal care industry is 69856 Cr. With herbal and ayurvedic being 31% of it. The company has 250 stock keeping units and 200 standalone retail stores and plans to expand it to 300-400 outlets in the next 3 years. The next growth will come from Tier II cities where they are looking at expanding their stores. 50% of current stores are also in tier II cities. Himalaya is looking at doubling their share in 3 years. Men’s grooming segment is growing at 10% due to higher exposure to brands on account of more men travelling abroad and exposure through online presence of leading brands like Gillette, Axe, Nivea, Emami Fair & Handsome. a. In a competitive market with many serious players, how would you approach IMC to double the market share? (5 Marks) b. What tactics would you use for the Media mix towards doubling market share? What areas would you leverage in the promotional activity? Marketing of Financial Services 1. Design a Financial Literacy program for a Mutual Fund (Asset Management Company) of your choice. 2. One week ago you bought an endowment policy from a private Life Insurance company. On receiving the policy copy, you realize that the Life Insurance policy was mis-sold. Would it be possible for you to return the policy? What strategy would you follow to settle the matter with the insurance company? (10 Marks) 3. Ashwin Kothari, aged 35 years, is employed with a MNC. His wife Rimmi, aged 33 years, is also working part - time. The couple has two children - daughter Rima aged 6 years and son Vansh aged 4 years. Ashwin and Rimmi require your help to make a
- 9. few financial decisions. (Give justification and reasoning for the option you would suggest to your client. You can make any assumptions to further build up your case.) (10 Marks) a. Children’s higher education : Child plan of a life insurance company or a Mutual Fund SIP along with a Life Insurance term plan (5 Marks) b. Retirement Planning : Fixed deposits or Mutual Fund SIPs in a diversified equity fund Taxation – Direct and Indirect 1. Mr. Fernandez has a portfolio of equity shares worth Rs. 2 crores by current market valuation. He had inherited the shares from his father 10 years ago. He has become extremely concerned about the introduction of 10% LTCG tax on equity shares in this year’s Union Budget. Not sure about the impact of this newly introduced tax, he is contemplating selling of all the shares before 31st March 2018, and escaping the taxation. He has sought your opinion on this. Prepare a detailed report citing the implications of the LTCG tax, and guide Mr. Fernandez in his decision making. (10 Marks) 2. ABC Ltd.’s profit before tax as per P&L account was Rs. 240 crores. The following information was available regarding ABC Ltd on scrutiny: • During the year, it had paid royalty of Rs. 40 crores to a German company, but TDS was not deposited with the IT department till the time of filing income tax returns. • For a bill of Rs. 30000, ABC Ltd made cash payment of Rs. 30000 to the vendor on 29th January 2018. Critically analyze whether the above expenditures will be allowed or disallowed as deductions, with reasons, discussing the applicable sections. What will be the impact of such allowance / disallowance on the computation of Profits and Gains from Business or Profession of ABC Ltd for the AY 2018 – 19? (10 Marks) 3. A) Harish, an Indian citizen, leaves India for the first time on May 22, 2015 for London and returns on April 9, 2017, and stays in the country thereafter. Determine the residential status of Harish for the assessment year 2018-19? (5 Marks)
- 10. 3. B) During the assessment year 2018 – 19, Harish (the above mentioned person) had the following details of income: (5 Marks) Particulars Amount (Rs.) Interest on UK Development Bonds (50% of the interest amount is received in India) 100000 Income from a business in Chennai 2000000 LTCG on sale of shares of an Indian company 200000 Dividend from an Indian Company 500000 Compute the taxable income in the hands of Harish for the AY 2018 – 19. Corporate Finance 1. A Project costs ₹ 1,00,000 and is expected to generate cash inflows as: Year Cash inflows(₹) 1 20,000 2 22,000 3 25,000 4 28,000 5 20,000 The cost of capital is 12%. Calculate Profitability Index and suggest whether project should be accepted or not. (10 Marks) 2. Alok works in an organization which has debt and equity in its capital structure. The net income of the firm is ₹ 2,00,000. The organization pays ₹ 50,000 every year as interest component to debenture holders. Calculate the weighted average cost of capital if the cost of equity is 12% and cost of debt is 9%. If the company’s new project will provide a return of 10%, suggest whether company should make the investment or not. (10 Marks) 3. Mr. Sharma was working with Delta Ltd for the past five years. The company was planning for expansion and required a funding of ₹ 20,00,000 for the same. He was considering two financial plans and expected EBIT due to expansion was ₹ 8,00,000. Apart from equity(Face value ₹10) , if the company raised debt, cost of debt was 8%. Tax rate is 35%. Calculate EPS for each financial plan and suggest which financial plan is better for the firm. 3a) Plan A: Funding through 100% equity (5 Marks) 3b) Plan B: Funding through 50% Equity and 50 % Debt
- 11. Employee Development & Talent Management 1. JK Tyre is one of the leading tyre manufacturing companies in the country with a sales turnover of Rs 10,000 corers. It is either number one or number two in the country in different product categories & enjoy a very healthy market share. It also exports tyres to other countries. But in recent times, market share of JK Tyre has declined. There are a number of customer complaints & customer satisfaction index has come down. It has a strong sales & marketing workforce of around 650 all over India & few of them are in outside India locations. CEO of JK Tyre feels that company’s Sales & Marketing employees must develop ‘customer orientation’ to improve sales. As the Head of Talent management, what process would you follow for creating a n employee development program? . (10 Marks) 2. One Stop for all, a global retail company is planning to open 30 new outlets in Mumbai. They need to hire employees in the following categories: Cashiers The Company would prefer that the store’s manager is well aware of the philosophy and culture of the Organization. Draw a Talent Acquisition Plan considering various acquisition techniques. (10 Marks) 3. Ankur Dutta, the HR manager of Landmark consultants, is facing problems of high attrition and employee dissatisfaction. The major reasons sighted is unhappiness with the current performance appraisal system that employee find biased and outdated. Ankur wants to design a new performance appraisal system. a. Suggest any three modern Performance appraisal techniques that Ankur can consider . (5 Marks)
- 12. b. What kind of problems and biases may be employees facing with the current system? (5 Marks) International HR Practices 1. XYZ Ltd is a leading telecommunication company in India. The company is contemplating international expansion in Africa. After considering all the positives of such project, the board of directors now want to consider the possible bottlenecks. As an HR Manager, you are asked to point out these possible barriers or bottlenecks. List out the same. (10 Marks) 2. ABC Ltd. is a global strategy consultancy firm based in India. They are planning to enter European market by starting their company in UK. They are planning to start a unit with 50 employees for which you are asked to design the compensation program. What will be the key components of international compensation program. (10 Marks) 3. Indian Automobile company, operating in Saudi Arabia, has to shut its operations due to unforeseen political circumstances. This affects 150 Indian employees who were working there. In this background, as an HR Manager, answer the following: a) What will be your repatriation process? (5 Marks) b) Highlight the readjustment challenge. (5 Marks) Consumer Behavior 1. Nokia wants to regain its market share in the smart phone category. As a Marketing Manager design a suitable questionnaire with an objective of understanding Nokia’s customer perception in the current scenario. (10 Marks) 2. Suggest ways in which a leading brand of electronic brand can focus on ensuring customer loyalty on a long term basis (10 Marks)
- 13. 3. Xiaomi launched its affordable smart TV Mi TV 4A in India. The Chinese tech major had launched its flagship Mi TV 4 in India on 14th February 2018. The new Mi TV 4A is expected to replicate the success of its higher placed sibling with similar features on offer and an even smaller price tag. Xiaomi claims that the price point and specifications of the new TV series will let the Indian market shift to a Smart TV segment that has otherwise been limited to high-end TVs. The success of the TV can be predicted by looking at the high demand of the Mi TV 4 55-inch that was launched just two weeks ahead of the new SmartTV series. a. Suggest a suitable STP for the new launch (5 Marks) b. How will Xiaomi’s existing image help the product category of Television (5 Marks) International Business 1. ABC Company is a solution provider for the market entrants.Your client XYZ wants to introduce his product in the market. As a Service provider analyse the various forces of Micro Environment so that it could help his client to identify all possible threats and opportunities in the market. (10 Marks) 2. The five forces Model by Porter is a vital tool for analysing the industry in which it operates. You are required to analyse how it has aimed to examine the five key forces of competition in case of Apple Inc., American multinational Technology giant. (10 Marks) 3. A) You are working in a reputed market Research Company. You are asked by your senior to prepare a short presentation for your clients explaining them the importance of Market research in today’s Era and also how the company will help the Client to have a better Business Opportunity. (5 Marks) 3. B)Enumerate the various steps/Process to effective Market Research that can be carried out for an Organisation. (5 Marks)
- 14. Operations Management 1. Pick up an organization and discuss the various factors an operations manager should consider before choosing a production processing system for the organization? (10 Marks) 2. With reference to a particular organization, explain the inputs of MRP System? (10 Marks) 3. An electronics company purchases transistors at Rs.30 per unit. An annual requirement of the transistors is 5000 units. The ordering cost is Rs.200 and carrying cost is Rs.4 per unit, lead time is 5 days. a. Calculate EOQ (5 Marks) b. Reorder point based on the given information. (5 Marks) (Assume 275 working days). Organizational Theory, Structure and Design 1. You are a consultant at Super Manufacturing; a family owned company is having 4 members of the family as the main decision maker. Generally they take decisions with experience. The company is facing a big problem of low performance and low morale of the employees. Discuss the various approaches of organizational effectiveness and find out the most suitable approach to effectiveness in such situation (10 Marks) 2. Megha recently joined Capex Healthcare Pvt. Ltd.’ As a Factory Manager. Before joining she was working as a factory manager of Index Healthcare Solutions. Comparatively a small system with a simple organizational structure. Generally, a simple organisational structure is followed in small-organisations comprising of the owner and a few employees. As the number of employees increases, the layers in the organisational structure also multiply, which results in a complex structure of the organization. Thus, a complex organisational structure is a result of various divisions of
- 15. an organisation spread across the globe. Discuss the common problems Ms. Megha will face in managing new organization. What she can do to overcome with this problem. (10 Marks) 3. ‘Pebble Pharmaceuticals’ is facing a big issue of conflict between Amit the production head and Prashant the head of Purchase department. A full lot of cough syrup is ready but cannot be dispatched because labels are not available. The purchase department takes labels once in a year to reduce the cost. If any specific demand will come from the departments they follow the due process of purchase. Although the store department already made a request for labels when cough syrup production started but Prashant is waiting on the request from Mr Amit the head of production. It happened because last year Amit and Prashant had a big conflict of sub-standard purchase, huge raw material was rejected by production department due to substandard quality. Prashant has taken it a personally and trying to play politics against him. a) Describe the type of conflict discussed and what are the possible outcomes of such conflicts. (5 Marks) b) Suggest how the organization can avoid such conflicts. (5 Marks) ACADEMIC WRITING SERVICES Global Study Solutions Dr. Aravind Banakar aravind.banakar@gmail.com www.mbacasestudyanswers.com 9901366442 – 9902787224
- 16. NMIMS 2018 June Solved Assignments / NMIMS Assignments / NMIMS Answer Sheets / 100 % Unique / 100% Customized / 100 % Free Plagiarism NMIMS Assignments. SOLVED 2018 JUNE NMIMS ASSIGNMENTS NMIMS JUNE READY ASSIGNMENTS NMIMS JUNE 2018 CUSTOMIZED ASSIGNMENTS NMIMS 2018 ASSIGNMENTS NMIMS JUNE ANSWER SHEETS NMIMS JUNE ASSIGNMENTS NMIMS PGDBM ASSIGNMENTS NMIMS UNIQUE ASSIGNMENTS NMIMS 2018 MBA ASSIGNMENTS NMIMS PLAGIARISED ASSIGNMENTS