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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2017 EXAMINATION
COURSE: BUSINESS ECONOMICS
1. Calculate the following: (10 Marks)
Quantity
Total Fixed Cost
Total Variable Cost
Total Cost
Average Cost
Marginal Cost
10 10 15 ? ? ?
11 10 18 ? ? ?
12 10 21 ? ? ?
13 10 24 ? ? ?
2. Determine the market equilibrium price for the following demand and supply equation:
D = 9p + 6
S = 10p – 5
Determine the equilibrium quantity if price is the same as above
D = 3p – 3q
S = 8q – 3p (10 Marks)
3. Calculate the following:
a) Assume that a business firm sells a product at the price of ₹500. The firm has decided to
reduce the price of the product to ₹350. Consequently, the demand for the product is raised
from 30,000 units to 35,000 units. In this case calculate the price elasticity of demand. (5
Marks)
b) Suppose the monthly income of an individual increases from ₹6,000 to ₹11,000. Now, his
demand for clothes increases from 30 units to 60 units. Calculate the income elasticity of
demand. (5 Marks)
COURSE: INFORMATION SYSTEM FOR MANAGERS
1. Businesses are trying to get closer to the customer by using information and
communication technology (ICT) so that they can create long-term relationships and gain
more knowledge from and about the customers. The airline industry is no exception to this.
It has reachedacrossroad.Whileononehand fueland labourcostscontinue to be key issues,
the phenomenal growth in passenger traffic has created new opportunities for growth. With

the help of an example from the airlines industry such as Emirates, explain how airlines use
customerrelationship management (CRM)forimproving their customer service?(10Marks)
2. Discuss the role of information systems in managing the supply chain of an organization
with the help of an example from the retail industry. (10 Marks)
3. A) The e-commerce giants in India offer exclusive sales during the festive season and have
people visiting their websites in huge numbers such that they run out of stocks for a few
coveted products in just a few minutes. Keeping in mind the traffic volume that visits these
websites, each e-tailer wants to ensure the performance of the system is not compromised
on at any cost, the transactions are safe and secure and customers are attracted to the new
design layout for the festive design. As a developer of such a system, what tests will you
perform during SDLC, to ensure the smooth functioning of these websites? (5 Marks)
3. B) Maggster Co., a publishing house is making a transition to using an enterprise-wide
system, an ERP software, to streamline the operations. You have been appointed as a
consultant to Maggster, how will you try to ensure smooth implementation of such an ERP
software? (5 Marks)
COURSE: MANAGEMENT THEORY AND PRACTICES
1. Markets evolve on a continuous basis and the challenge is not just to stay relevant but lead
the changeratherthan beavictim ofchange.Companies like Blackberry, Apple &Kodak have
had their opportunities and threat with change. Discuss any of these 2 companies and their
ways of handling change and comment upon them. Your comments must include your
understanding of where they failed / succeeded with reference to the change management
process and factors that resist Change. Give examples (10 Marks)
2. You have recently joined ANB Company as their Operations Head. You are required to
deliver the KRAs from the very first quarter. The pressure is high but so it the opportunity.
Peak and consistent performance can be delivered by motivated employees. You have
recently completed your Management studies, and have learnt about Motivational theories.
Using the Traditional models (any 2), explain how will you motivate your team to perform
to their best. (10 Marks)
3. Leadership styles differ from leader to leader, however it is observed that there is no one
leadership style that they limit themselves to. Discuss the leadership styles with examples (5
Marks) Why, in your opinion leaders change their style, give examples (5 marks)
COURSE: ORGANISATIONAL BEHAVIOUR
1. Shritika is an entrepreneur, she has her own HR consultancy firm. In her work Shritika
gets to meet a lot of client which she really enjoys. Whenever she is stressed because of her
work, she goes out with her friends or family and then resumes work with new enthusiasm
and energy. She is one such boss that whenever the employees face any problem they do not
hesitate to sharewith her. At times when the client is annoyedand loseshis coolShritika still

maintains her composure and tries to solve his concerns. Based on all the above narration
discuss Shritika’s personality on the basis of Big Five. (10 Marks)
2. Tony recently joined as an Assistant Manager Purchase in a real estate firm. He observes
that his manager who is his immediate boss talks very politely and patiently with the
vendors, clients and other department colleagues. Tony also noticed that his manager also
gets his work done on time. Now when the Boss is out for his yearly vacation, Tony is dealing
with everyone in the same way. To his surprise he is able to pull off the job well and hence
he is very much interested to apply this behaviour/approach in his personal life as well.
Which theory of learning would apply here? Discuss. (10 Marks)
3. Rohan is sales head for a pharmaceutical company. He has a team of 12 individuals under
him. Rohanfeelsverysadto state that it isn’t a team buta groupofindividuals working under
him as they do not show any team spirit. Akhil who is Rohan’s best friend also happens to be
the HR manager. When Rohan shared his concerns with Akhil he asked Rohan to
a. Analyze the problems he (Rohan) is facing in teamwork (5 Marks)
b. Also, what all methods Akhil can suggest Rohan for creating effective team in his
department? Discuss (5 Marks)
Course: Business Law
1. Discuss the changes introduced with the passage of the Payment of Bonus (Amendment)
Act, 2015. Also explain the need for the introduction of the changes. (10 Marks)
2. Please explain at least two instances where the Competition Commission of India has
intervened and passed orders to prevent entities from abusing Competition law. (10 Marks)
3. ‘X’ a consumer had gone to a store to purchase a mobile phone. On the display of the Store
he saw a Mobile Phone, which he liked very much and he asked for the price of the Mobile
Phone. The Shopkeeper quoted the MRP as Rs. 30,000/- and also offered him a discount of
75% on MRP, so the cost of the Mobile Phone was now for Rs. 7,500/-Pleased to hear this, X
immediately brought the phone and paid the price. Upon reaching Home and switching on
the Mobile Phone, X realized that the Software Update was ‘outdated’. Mr. X went back to the
Shop and claimed that he had been cheated and demanded refund. The Shopkeeper
immediately retorted that he was not liable and shall not refund the amount
Questions
a. Is the Shopkeeper right in contending that he is not liable? Please explain your answers by
quoting the supporting reasons along with the applicable legal principle (5 Marks)
b. If the Customer had made the Shopkeeper known that he is looking for a the Mobile Phone
with the latest Software Update, would the Shopkeeper be right in contending that he is not
liable? Please explain your answers by quoting the supporting reasons along with the
applicable legal principle
Course: Business Statistics

1. Suppose you are the Operations Manager of an e-commerce company. Explain with
examples how you can use descriptive statistics to make better managerial decisions. (10
Marks)
2. In the “Master Chef 2015” Competition 10 finalists were ranked by three judges in the
following orders:
First Judge : 1, 6, 5, 10, 3, 2, 4, 9, 7, 8
Second Judge : 2, 5, 8, 4, 7, 10, 3, 1, 6, 9
Third Judge : 5, 4, 9, 8, 1, 2, 3, 10, 6, 7
Use the method of rank correlation to determine which pair of judges has the nearest
approach in ranking the competitors. (10 Marks)
3. A particular branch of a bank has 30 full-time operating staff that includes branch
manager, assistant managers, loan officers, clerks and security personnel. Because of the
demonetarization issue banks are running 7 days a week and the bank does not have full
complement of staff to handle the increased customer crowd. In addition there are times
when staff are absent as they are getting sick because of the increased stress levels. The
branch manager conducted an audit to determine if there is any kind of strong relationship
between the number of staff absent and the average time that the customer had to stand in
the queues inside the bank. The following was his observation from the past 10 days
information:
No. of staff absent: 1 3 8 0 4 2 3 5 9 7
Avg. waiting Time (in mins): 5 12 30 6 16 15 20 22 27 24
a) Develop the linear regression equation that best describes the relationship. What is the
estimate of the time delay per employee absent? (5 Marks)
b) When the bank has full complement of staff, what is the average waiting time in the queue
as predictedby the linear regression?Ifthereare six employeesabsent, estimate the average
waiting time as predicted by the linear regression?
Course: Essentials of HRM
1. Organisations need to keep their employees future ready, it is said that the skills of the
employees should be honed else they will turn rusty. How much do you agree on the same?
What all kinds of training should be imparted to them so that they are ready to combat any
kind of future challenges? (10 Marks)
2. Arijit is working in a Multi-National Company in its India location. Recently he has been
transferred to another country. He plans to take his spouse and kid along. As a HR you are
asked to draft one international compensation package for him. What all items would the
compensation comprise of? What are the two approaches which can be used here? Discuss
(10 Marks)
3. Haya is a young management graduate specializing in HR from one of the top business
schools in India. Through her campus placements she got selected for a leading FMCG
company. Initially for a year she was in the training department but later shifted in talent
acquisition team which she needed to head as well. Apart from this she is also heading the

interview panel. Haya is a little anxious and nervous as she hasn’t been on the other side of
the table i.e. has not taken any interview before
a. What should Haya do in order to conduct an effective interview? (5 Marks)
b. What all criteria she should look as a HR while she is selecting any candidate? (5 Marks)
Course: Financial Accounting and Analysis
Question 1
Passnecessaryadjustment entries with narrations forthefollowing adjustments: (10Marks)
1. Salaries outstanding Rs.250000
2. Prepaid Insurance Rs.40000
3. Interest accrued on investments Rs.50000
4. Commission received in advance Rs.28500
5. To provide 10% interest on capital of Rs.5500000
Question 2
You being the senior manager of Abacus Ltd, a company listed at BSE.As a matter of
compliance you have to prepare the financial statements as per the guidelines given by the
Companies Act 2013. Discuss at least ten instructions given under the respective
section/schedule of the Act with regard to preparation and presentation of financial
statement. (10 Marks)
Question 3
a) For the year 2014-15, Tatoo’s limited earns Rs50 lacs before tax. Additional information
available –
Compute EPS (5 Marks)
b) While preparingcashflow statement as perthe AS-3 sufficient care is requiredto be taken
with regard to non-cash transactions and extra-ordinary item. Discuss, with examples, how
the items Non cash transactions and Extra-ordinary items are treated as per the Accounting
standard 3. (5 Marks)
Course: Marketing Management
1. A new retail store company has entered into the Indian Market named as “Bada Market”
andwill havea direct competition with Big Bazaar.The companydeals with all types ofitems
that are sold by Big Bazaar. How will you apply all concepts of Marketing Orientation ie
Barter, Production, Product, Selling, Marketing etc. in “Bada Market” and make it successful
in India. (10 Marks)
2. Explain the 7P of Services that you will design for the new coffee store “Cafelicious”. The
store will be opened in all metro cities of India. The company has a plan to start at least 12
stores in each metro city. (10 Marks)
3. A) Explain the segmentation and targeting for the “Cafelicious”. (5 Marks)

3. B) What are the various types of positioning? What positioning you will use for
“Cafelicious”? Explain with reason.
Course: Strategic Management
1. A multi-brand Retail giant headquartered in the US decides to evaluate its entry into India.
You are appointed as a consultant. Detail out a PESTLE framework analysis & suggest
whether the company should consider entering into India favourable or not? (10 Marks)
2. You are the Chief Strategy Officer of Airtel India & it has been brought to your attention
that your nearest rival Jio is enlisting more and more customers to its fold. In order to better
understand Jio’s current strategy, which sources would you tap into so that you can counter
their strategy with your own? (10 Marks)
3. Samsung, the electronics major during the year 2000, forayed into Digital TV &
smartphones. (10 Marks)
a. What type of diversification is this? Explain in detail the nature of this diversification (5
Marks)
b. What are the reasons behind this kind of diversification? (5 Marks)
Course: Business Communication and Etiquette
Q1. When you are called upon to deliver a public speech, what should you bear in mind to
garner an applause? Share the technique that one should follow to ensure that your speech
is well received.
Q2. The most important thing in communication is to hear what is not being said – Peter
Drucker. What does this statement highlight? Explain with examples.
Q3. You are the manager of a dynamic team at ABC Corporation. It is appraisal time and you
have to discuss ratings with your team members. Raj has always been dedicated to the team
goalsand hastime andagain proventhat heis readyforthenext level. Samira who is asteady
performer on the other hand is senior to Raj and next in line for promotion due to her
seniority and experience in the organization. It is a close call and all eyes are on you.
a. Whom will you choose for promotion during the current appraisal cycle and why?
b. How will you communicate your decision to the person who has been passed over for
promotion?
Course: Business Ethics Governance and Risk
Q1. A customerasked fora productfromus today. After telling him the product price, hesaid
he could not afford it. I know he could get it cheaper from a competitor. Should I tell him
about the competitor -- or let him go without getting what he needs? What is the guideline
for me? How do I explain this process to my junior team members? (10 Marks)
Q2. You are in a head-to-head battle with your arch competitor, Evil Enterprises. One of your
co-workers, Jason Smith approaches you. He has recently joined your company after having
worked for a second competitor for several years. He suggests, "I made notes on all of Evil's

bids when I could get the data. They use some clear cost standards. Would you like me to
bring my notesto the officetomorrowandlet youlook throughthem?" How do yourespond?
What is the reasoning you use to justify your decision? (10 Marks)
Q3A) An individual within a company often finds it difficult to adjust to the requirements of
the business game. In one form or another the ethical dilemma is felt sooner or later by most
business managers. The manager of an export department, Adam, eager to show rising sales,
is pressed by a big customer to provide invoices, which while containing no overt falsehood
that would violate Indian law, are so worded that the customer may be able to evade certain
taxes in his home country. How do think should Adam answer? How will you convince him
to answer so? (5 Marks)
Q3B) A company President finds that, an ageing executive within a few years of retirement
and his pension, is not as productive as he was in the earlier 10 years and so should not be
kept on. What are the pros and cons of either choice- to keep and to not keep? (5 Marks)
Course: Financial Institutions and Markets
Q1. A company had not earned enough profits to attract new investors but needed funds to
meet the growing needs of business. Is there any funding option available to the firm? Also
suggest the different stages at which finance can be provided to the established firm and by
whom. (10 Marks)
Q2. Jayantilal was a farmer and used to grow several crops every year. He used to sell part of
his farm's produce to a particular client and remaining in the market. The frequent
fluctuations in prices of crops over a period of time made him skeptical. Is there any
instrument in financial market which can protect farmers from fluctuations in prices ? If yes,
explain how the farmers can be benefitted using an example. (10 Marks)
3. ABC Ltd was in the process of expansion and was not listed on the exchange. If you are
hired as the finance manager of the firm, you need to make presentation to the management
regarding:
a) Different modes suitable for the firm to raise finance from the primary market (5 Marks)
b) ProbableProblemsthat could befaced by firms in the primary market focusing oncurrent
scenario. (5 Marks)
Course: HR Audit
Q1. At the CEO's monthly executive staff meeting, you were informed of the past quarters
revenue figures. Moreover, you were informed that the organisation is going to more than
double its quaterly expected numbers and the value of your companys stock will likely to
surge. Your organisation has a bonus plan that shares profits with employees. But this profit
sharing is based solely on managements discretion and follows no systematic formula. If
word gets out that profits are outstanding employees might expect larger bonuses. The
executive committee wants to shareabouthalf of the windfall with employees,reinvest most
of the rest into capital equipment and save some for less favorable times. The management
is worried of people leaving the organisation, in case of dissatisfaction. You being a HR

consultant need to conduct an audit to find out the level of anxiety and probable reasons for
intention to leave of employees. (10 Marks)
Q2. You are a consultant examining how HR systems operate in an organisation and submit
a report. What are the various tools you will use for conducting an audit? What will be the
format of writing the report? (10 Marks)
Q3. Samurai Tech, based in Hyderabad, decided to position itself for growth. The company
was in a dire need to attract and retain some highly specialised talent to continue their
business success. For the same, they have appointed you to make a checklist of questions to
conduct:
a) Audit of Recruitment & Selection (5 Marks)
b) Audit of employee retention (5 Marks)
Course: International HR Practices
Q1. A leading automobile exporter from India, M & M, is planning to start its international
manufacturing base in Indonesia. You are an HR Manager and you are asked to plan for
selection of first team of 50 employees. These employees will be expatriates. What will your
selection criteria for the same? (10 Marks)
Q2. An MNC with presence in more than 100 countries in the world is planning an overhaul
in its existing performance review system. It is planning to replace performance ranking
system with regular performance feedback system. What according to you will be the issues
and challenges for such international performance management system? The MNC is a
leading financial institution. (10 Marks)
Q3. The two wheeler manufacturing plant of ABC ltd in Indonesia had to be closed due to
political emergency. Write on the following in this context:
a) Repatriation process (5 Marks)
b) Designing a repatriation program (5 Marks)
Course: Marketing Research
1. You are Head-Market Research with a Market Research agency. "BooksnBooks" a retail
chain of bookstores across India has recently forayed into Fiction category of books & want
to understand how their customers are viewing their recent foray into Fiction? Draft a
Questionnaire containing not more than 20 questions that would succinctly address the
query posed by the Bookstore client. (10 Marks)
2. You are the Brand Head of a soft drink beverage company by the name of "IndiaCola" &
have been tasked to assess the Brand Equity of your brand vis-à-vis some of the existing
foreign players such as Coca Cola & Pepsi. Which technique would you incorporate between
Qualitative & Quantitative Research? What steps will you undertake to carry out this type of
research? (10 Marks)

3. You are keen to know whether the demand of a particular dairy product is dependent on
gender and/or location of shop.
a. What questions will you ask to capture the demand? (5 Marks)
b. What questions will you ask to understand the determinants of demand in the case? (5
Marks)
Course: Project Management
Q1. Using an example, describethe genericproject life cycle model. Also,list and describethe
numerous issues that pertain to each stage of the project life cycle. (10 Marks)
Q2. Describe the different analysis techniques used in project selection. In your opinion
which one is the most common technique? Why? (10 Marks)
Q3. A project is composed of 7 activities whose time estimates are listed in the table below:
Activity Estimated duration (in weeks)
Estimated duration
(in weeks) Optimistic Most likely Pessimistic
1-2 1 3 7
1-3 1 4 7
1-4 2 4 8
2-5 1 1 1
3-5 2 5 12
4-6 2 5 8
5-6 1 6 15
Activity Estimated duration (in weeks)
Estimated
duration
(in
weeks)
Optimistic Most likely
Pessimistic
1-2 1 3 7
1-3 1 4 7
1-4 2 4 8
2-5 1 1 1
3-5 2 5 12
4-6 2 5 8
5-6 1 6 15
a) What is the probability of finishing this project before 14 weeks? (5 Marks)
b) What date results in a 99% probability of completion? (5 Marks)
Course: Services Marketing
Q1. Assume that you are hired as a consultant to help a Chinese Airlines company “Lee
Airlines” to start an air charterservice in India. How youaregoing to developand design this
new service for the company? (10 Marks)

Q2. Select any two service organizationsin India anddiscuss how they manage their demand
and capacity. Also, outline the problems the companies might face while managing their
demand and capacity. (10 Marks)
Q3A) Consider yourself as a customer of any supermarket and calculate your lifetime value
(LTV) for the supermarket. (5 Marks)
Q3B) The Supermarket Manager knows that you are a marketing expert and during one of
yourvisits to the supermarket,he seeksyouradvice onhowto increasethe customer lifetime
value (CLV). What you are going to advise him to do? (5 Marks)
Course: Strategic HRM
Q1. Performance Management system is a critical HR process that has significant impact on
employee development and the talent pipeline for the company. Despite this, more often
than not this critical HR process carries low credibility. Give your analysis on the reasons
why this happens, your analysis must include examples and discuss at least one current
development in the industry that goes to enhance the effectiveness of this process, thus
enhancing its credibility. (10 Marks)
Q2. HR needs to align with Business; it is a critical function that needs to deliver of the
Business. Business may follow different strategies, on the basis of collective wisdom of the
Management and the Board. How can HR align its Strategy to Business Strategy? Discuss this
with any 2 examples from the industry (10 Marks)
Q3. Succession Planning is critical for Business continuity and growth. However it seems like
Indian companies have not been able to master this. While L&T has not been able to find a
suitable replacement to Mr. A.M. Naik for long now, has resulted in his tenure getting
extended. The TATA group also is currently facing challenges with succession post the
successor being appointed for Mr. Ratan Tata. Infosys had its share of challenges on
succession as well.
a. Analyses these three cases mentioned and give your findings on where the companies are
going wrong?
b. List out your suggestion on creating a sound a more effective Succession especially for
critical roles?
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