This document discusses mobile app development and backend services. It notes that the average user has 36 apps installed but only uses 1/4 daily. It also discusses that apps often have poor experiences like being slow, crashing, or lacking features. The document then introduces platform as a service (PAAS) options for mobile backends like Azure Mobile Apps. Key features of Azure Mobile Apps are highlighted, including easy APIs, tables, offline sync, authentication, push notifications, and file sync. The document encourages adding a backend to apps for better experiences.