5 Learnings from an Industry Disruptor: Winning TechCrunch Disrupt and Becoming a Billion-Dollar Company with Dialpad's CTO
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Brian Peterson, co-founder and CTO of communications company Dialpad, discusses 5 key learnings from building a disruptive tech startup. These include: (1) the importance of culture and people, (2) how experience matters more than pedigree, (3) achieving product-market fit, (4) future-proofing through integrations and acquisitions, and (5) adapting to changes like COVID and hybrid work. Dialpad has grown significantly under Peterson's leadership to over 900 employees and a $1.2 billion valuation.
5 Learnings from an Industry Disruptor: Winning TechCrunch Disrupt and Becoming a Billion-Dollar Company with Dialpad's CTO
- 1. 5 Learnings from an Industry Disruptor Winning TechCrunch Disrupt and becoming a billion-dollar company Brian Peterson Co-Founder & CTO Dialpad @Twitter
- 2. The 5 learnings 🧠🧠 People are everything. Experience matters. Market fit. Future-proofing. COVID + the future of work.
- 3. About me 👋👋 Career ● Google > Google Voice ● Co-founder to CTO at Dialpad Personal Life ● Parents met in the Air Force ● My sister & I share a lot ● Father & soccer coach of two girls
- 4. Dialpad: how it started 📱📱 ● Silicon Valley is the best place in the world to take the not obvious opportunity ● One-man band ● 5 original employees in Craig’s pool house ● 1st official office above a bar
- 8. Journey through communications GrandCentral Acquired by Google Acquired Highfive Dialpad Acquired by Yahoo! 2005 2012 2019 2007 2021 Launched UberConference Dialpad Turnaround 2001 GrandCentral Founded 2006 Launched Modern Business Communications 2011 2012 2020 Founded Firespotter 2021 2015 Won TC Disrupt Acquired TalkIQ T-Mobile Partnership Rebrand to Dialpad Meetings
- 9. Dialpad: how it’s going 📱📱 ● 900+ employees ● 10 office locations + WFA ● $100M Series E at a $1.2B valuation in 2020 ● 7k customers in 70+ countries ● 3 acquisitions ● ...and 1 product used daily by al employees
- 11. Building a winning culture 🌟🌟 First, start with a great core group with shared values ● People invested in the idea ● People invested in the team ● And people who do the right thing
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- 15. Building a winning culture 🌟🌟 ● You can’t hire everyone from Stanford (Google and Facebook already grabbed them 😜😜) ● Hire smart people who want to learn... who maybe just didn’t have the opportunity yet Second, have creative & aggressive hiring strategies
- 16. Building a winning culture 🌟🌟 ● Interview to offer speed ● Targeting untapped territories ● Contractor agency partnerships Second, have creative & aggressive hiring strategies
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- 18. Building a winning culture 🌟🌟 Third, trust your employees and respect them ● Be transparent ● Over communicate ● Empower ● Respect every voice
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- 20. Building a winning culture 🌟🌟 Fourth, get to know the team personally and let them know you care about them
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- 22. Company spirit 🎉🎉 Bathroom DJ next week: DJ Pixels Day in the Life
- 23. Fridays @ 4 🕟🕟
- 24. Dialers see the world 🗺🗺
- 25. Virtual sticker tool 😀😀
- 30. Design @ Dialpad ● Early design ● Be creative & fun (even though it’s B2B) ● Ideas can and should come from anyone ● Listen to the customers problems, but not necessarily their solutions ● Use your own product
- 31. Powerful & intuitive product ● The average person uses 40+ apps ● People are working from all devices ● Onboarding to new products needs to be easy or you’ve lost the customer
- 32. What customers want ● Be easy to use (no manual required) ● Look beautiful ● To work like their other iPhone apps
- 33. Customer experience matters 🌈🌈 When you make it easy and enjoyable for the IT team, and easy and enjoyable for all employees, you end up with a product that people don’t want to live without, and with a product that they will talk to their friends about.
- 34. Dialpad 2021 Pg 35 TALK Business Phone System MESSAGE Chat & SMS MEET Video Conferencing CONTACT CENTER Modern Customer Service SELL AI-powered Sales TRULY UNIFIED PLATFORM — Global | AI | Analytics | Open Pg 35 Proprietary &Confidential
- 35. MARKET FIT
- 36. Find your flagship customer
- 37. Partner with the best
- 38. FUTURE-PROOFING
- 39. Integrations 🔁🔁
- 41. COVID + HYBRID WORK
- 42. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” - Charles Darwin
- 43. How do we adapt? 🙆🙆 Our products ● We are in tech → our products are built for this! ● Time zones → mastering asynchronous communication ● When we clock out, someone else can be productive Use the right tool for the job ● Leverage all forms of communication… and not all forms have been established yet! ● Voice channels ● 🚫🚫 wasted time
- 44. Hiring & retention strategy in hybrid world 🗺🗺 What we’ve done already ● Work from Anywhere hiring ● Work from Anywhere policy ● COVID impact → competition ● WeWork vs HQ office strategy ● Physical + Virtual What’s next ● Hybrid model to stay ● The Great Resignation ● More use of audio than ever before
- 45. THANK YOU
- 46. BIG POINT Subtext to BIG POINT
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