5 Tips when pitching to a journalist
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This document provides tips for pitching stories to journalists: 1. Focus on how the story will interest readers rather than how it benefits your company. Journalists want stories that readers would share. 2. Keep pitches short, concise, and interesting without overselling. Include example quotes but don't call initially, start with an email pitch. 3. Consider the journalist's publication and target audience when crafting the pitch. Know what types of stories and topics typically interest their readers.
5 Tips when pitching to a journalist
- 1. 5 tips when pitching to a journalist
- 2. 1. Yes, it is a pitch • What’s in it for our readers? • Not what’s in it for you. • Imagine we would write the exact same story, but with a different company. Would you share it on facebook?
- 3. 2. Be short, concise, interesting and don’t oversell • What is your main point? • Don’t hide it in an attachment • Don’t start with a phonecall. Write an email with example quotes. • We can sniff your selling from afar. Be elegant. «By på deg selv.»
- 4. 3. Get into our shoes! • What other stuff do we publish? • What do you see as our target group? • What do people like, share and comment on our facebook page?
- 5. 4. People aren’t interested in you! • Why should we listen to you? • What value can you provide? • Focus on a problem, a subject, not yourself, unless you have real news.
- 6. 5. We love news! • Got an investment? • Did you invest in someone? • Did you land a huge deal? • Do you have unpublished research that’s interesting? • Do you offer an interesting perspective on big issues?
- 7. 6. Be smart • During OIW our mailboxes are flooded • You can get through, but chances are greater in «quiet» periods • Get in touch when you have nothing to sell. Give us feedback on our work. Both positive and constructive. Start a dialouge.