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Kate’s 5 top
tips for creating 	
				 quality	
				 content
1. People are discerning. So make your
content worth having:

•	 useful
•	 relevant
•	 interesting
•	 exciting
•	 entertaining
•	 intelligent
2. We don’t read, we scan. So it’s important
to make your content as physically clear and
readable as possible, using:

•	 headers
•	 subheads
•	 emboldening
•	 bullet points
•	 italics
3. We’re impatient. So use plain language
to get your message across instantly:

•	 plain doesn’t mean dull, it means clear
•	 write the way you speak
•	 no jargon
•	 no dense, formal business language
4. We’re not daft. We appreciate
professionalism. So do a proper
communications job to build trust
and credibility:

•	 get your spelling right
•	 use proper punctuation
•	 take care over your grammar
5. We’re human. So act like a human to
win a place in your audience’s hearts, by
doing stuff like:

•	 being honest
•	 being entertaining
•	 expressing opinions
•	 being truthful
•	 having the courage to be contentious
Kate Naylor
Freelance writer


Want to make a splash with top quality
content?
Contact me: katien@helpinthecity.com

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5 tips for creating quality content

  • 1. Kate’s 5 top tips for creating quality content
  • 2. 1. People are discerning. So make your content worth having: • useful • relevant • interesting • exciting • entertaining • intelligent
  • 3. 2. We don’t read, we scan. So it’s important to make your content as physically clear and readable as possible, using: • headers • subheads • emboldening • bullet points • italics
  • 4. 3. We’re impatient. So use plain language to get your message across instantly: • plain doesn’t mean dull, it means clear • write the way you speak • no jargon • no dense, formal business language
  • 5. 4. We’re not daft. We appreciate professionalism. So do a proper communications job to build trust and credibility: • get your spelling right • use proper punctuation • take care over your grammar
  • 6. 5. We’re human. So act like a human to win a place in your audience’s hearts, by doing stuff like: • being honest • being entertaining • expressing opinions • being truthful • having the courage to be contentious
  • 7. Kate Naylor Freelance writer Want to make a splash with top quality content? Contact me: katien@helpinthecity.com