Empowerment Technologies
Uploading, Managing, and Promoting
ICT Projects for Social Change
This lesson provides information on how you will be
able to upload, manage, and promote your ICT project
through an effective design, development, and
promotion of a video presentation. You will learn to
disseminate and reach out to your target audience and
gain support on your advocacy. This is the final stage of
your social project where planning and conceptualizing,
research for content, designing and development are
combined to produce a meaningful output that serves
as a catalyst for change.
Write NONE if you do not have a social media account
in the given platform.
Example:
My YouTube channel:
https://youtube.com/arcdelima
My Facebook Page:
https://facebook.com/rosostem
My TikTok: https://tiktok.com/rosodeli
My Twitter: https://twitter.com/rosodeli
Your Social Media Accounts:
YouTube: _______________________________
Facebook: _______________________________
TikTok: __________________________________
Twitter: __________________________________
Others: ___________________________________
Do you know how to get the URL link of your social
media profiles? You can copy the URL link of your profile
by going to your profile page (Facebook) and channel
page (YouTube) then click the URL in the address bar if
you are using a desktop or laptop. For smartphones such
as Android, social media platforms have different ways in
accessing your URL profile link. In Facebook, you can go
to your profile page and click the three horizontal dots
and you will see your profile link.
You can click the copy link button to share. In YouTube,
click your profile picture above and click ‘Your channel’.
You will be redirected to your channel page. Click the
three vertical dots above and click share. Choose your
preferred sharing method. In TikTok, go to your profile
page ‘Me’. Then, click the share profile. Choose again
your preferred sharing method. You can choose ‘Copy
link’ and share it to a friend via Messenger to see the
URL link of your profile page.
Knowing how to share your profile is an important
step in promoting your advocacy. Remember to set in
public when sharing the URL links of your Profile page,
Fan page, Group page, Channel, and posts to reach a
wider audience.
Were you now able to answer the activity
above? If you were able to provide at least one URL
link, you are ready to proceed in designing,
developing, and promoting your ICT project.
Having a social media account lets you have
access to online content. It also allows you to create
and share your own. It gives you the freedom and
power to influence other people in the production of
variety of contents such as tutorials, vlogs, advocacies
and more.
Now that you have your own social media account,
search for a sample Social Advocacy in any social media
platform (Facebook, YouTube, TikTok, etc.) Answer the
following questions below on a separate sheet of paper.
Social Media Platform: ___________________
Title of the Video: _______________________
Uploader: ______________________________
Video Link: _____________________________
Date Uploaded: __________________________
1. What was the social advocacy all about?
2. What have you observed on the content of the
Social Advocacy?
3. If you could change a certain part of the video, what
would it be and why?
***Note: If you have a difficulty in accessing the
internet, remember the time when you watched a
video of a person advocating change. In a separate
sheet of paper, write down where you saw the video
and what platform you used to view it and answer the
questions above.
Social Media Platforms
Social Media is known to help a wide range of
audience. Among its many uses, it is now a popular
platform for disseminating public information and finding
support for advocacies. Popular users of these platforms
are called influencers. Anyone who have good content,
advocacy, and massive loyal followers can become an
influencer. A person who creates content using a video in
social media is called a vlogger.
A vlogger can become an influencer if he has a massive
loyal follower, while an influencer creates various types
of content such as written posts, pictures, or videos as in
the case of vlogger. However, as a social media user, it is
important to be a media information literate individual to
spot fake news and content from vloggers and
influencers.
 Facebook – The most popular social media
platform offers various application within the
website for its users to use. Facebook Page and
Facebook Group are useful for promoting your
projects in the social media.
 YouTube – A video sharing platform that let its
users create, upload, watch and gain loyal followers.
TikTok – A video sharing app that focuses on social
network. Users can create, upload, modify, co-create
short-clip videos.
Designing Social Advocacy
A design is a plan or specification for the
construction of an object or system or for the
implementation of an activity or process or the
result of the that plan or specification in the form of
a prototype, product or process. The design
generally gratifies a certain goals and constraints
such as aesthetic or overall look, functionality,
economical and socio-political considerations that
are expected to interact with a certain environment.
In designing and creating your own video
content, you should express yourself by voicing out
creatively with passion to promote the advocacy you
desire. Collect ideas, make outlines, decide on the
message, and make your content interesting and
positive.
Make sure to anchor your content to the four important
purposes in producing a social advocacy:
 Inform – Transform into an informative purpose in
producing your advocacy. One main purpose of media
is to inform the people of what is the real situation of
the society. Voice out your thought in increasing
understanding and making meaningful knowledge to
share with others. Communicate with the audience
with your heart.
Inspire – Infuse your advocacy and learning with a
sense of meaning and purpose to motivate and
uplift your audience. Make their viewing
worthwhile, alive and healthy to their eyes. Create
new possibilities and desire to be taken. Inspire
them to take actions.
Educate – Empower your audience with the proper
knowledge. Make them aware and impart learning
through your advocacy. To educate your audience
means engaging them into a wise, hopeful, and
respectful cultivation of learning and application.
Entertain – Ignite wonder, awe, and
entertainment through learning. Learning is not
always being serious, but it becomes more adequate
if the person is enjoying while doing it. Give your
advocacy an entertainment value.
Developing Social Advocacy
Development phase is one of the crucial stages in
constructing and producing your social advocacy
because this phase is where skills and creativity should
foster.
In crafting your proposed ICT project for social
change, the following are the tools or software in
developing your own video content but not limited to:
VideoPad – A free, professional, video editing
application which allows you to create movie
projects from various video clips or a single video
file. It also allows you to import a wide variety of
audio and video file formats.
Blender – An open-source program that is entirely
free to use. It was designed in 3D animation suite
that comes with a very useful video editor. It allows
you to perform basic actions like video cutting,
splicing and complex task like video masking. It is a
very flexible video editor and caters to both beginner
and advanced users.
Shotcut – A fully-open-source program that allows you
o access all the features without the need for a paid
upgrade. This video editor 8 supports a wide range of
video formats and boasts a great collection of tutorial
videos. It supports 4K HD resolution and timeline editing.
t is best if you wanted a 4K HD resolution for your video
output.
Openshot – An entirely open-source video editing
tool. It has an easy to use drag and drop interface. It
packs features including unlimited layers and audio
mixing. It also allows real-time previews when you
create transitions between your clips. This free
editor has also a nice balance between advanced
features and a simple interface, good for beginner
and advanced creator.
Promoting and Managing
Social Advocacy
You have made a video based on the purpose
of your advocacy with a message that you want to
tell your target audience in an interesting manner.
It is time to get it published! But how do you get a
word out about your pages, posts, and videos?
To promote your content, do the following steps:
 Fill Out Your Social Media Profile –
Provide necessary information about your
page, channel, posts, or advocacies. This would
help people to trust and support you.
 Add Hashtags – This symbol “#” with a word
suffix is a trend in social media to find what is
trending. Start creating your own so that people can
find you or your project or advocacy. This would
also help you know who else are talking about your
brand or project and see their feedback about it.
When sharing your posts, never forget to share with
a related hashtag.
Tag Friends, People, and Pages –
Use this symbol “@” to tag your friends,
acquaintances, and pages who might be
interested on your project or brand. Get
the word out of it! Make it public. Gain
followers and supporters.
After promoting your project to the public,
communicate with your audience. There can be a
flood of inquiries, comments, and feedback. Be
interactive and always ready to answer their
questions.
At this point, you have now identified the social
media platform, purpose or message, and tools that is
fit to your social advocacy.
Directions: Based on your chosen local or regional issue
in your concept paper in your previous module, create
a video presentation that will serve as your ICT Project
for Social Change. Your video presentation should be at
least two (2) minutes as minimum but not more than
ten (10) minutes as maximum length. Refer to the ICT
Video Project rubric below for the scoring.
***Note: If you do not have a gadget in making a
video presentation, you have the option to choose
another platform in promoting your social advocacy
such as creating a poster, infographics, artworks, etc.
5_Q2-Emp-Tech.pptxPublishing An ICT Project
Directions: Answer the following questions on a
separate sheet of paper.
1. How can a social advocacy bring change to a society
or community?
2. What platform do you think is the fastest way to
promote an advocacy?
Explain your answer.
3. List 5 ICT tools you can suggest in crafting a
professional and creative
promotional video for a social campaign.
Directions: Upload your created video from the activity in “What’s More” in any platform (Facebook, TikTok,
YouTube) that will impact a Social Change and share it as a public published post. Invite your friends to like
your post. Then,
fill-out the following questions below on a separate paper:
Title of your Post: _______________________________________________________
URL Link of your Post: __________________________________________________
Creator’s Name/Account: ________________________________________________
Date Created/Uploaded: _________________________________________________
ICT Project Description (Briefly explain the purpose and goal/s of your
ICT Project):
__________________________________________________________________________
__________________________________________________________________________
***Note: If you have a difficulty in accessing the internet, make a 300-word write-up of your own cause or
planned activity in a separate sheet of paper.

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5_Q2-Emp-Tech.pptxPublishing An ICT Project

  • 1. Empowerment Technologies Uploading, Managing, and Promoting ICT Projects for Social Change
  • 2. This lesson provides information on how you will be able to upload, manage, and promote your ICT project through an effective design, development, and promotion of a video presentation. You will learn to disseminate and reach out to your target audience and gain support on your advocacy. This is the final stage of your social project where planning and conceptualizing, research for content, designing and development are combined to produce a meaningful output that serves as a catalyst for change.
  • 3. Write NONE if you do not have a social media account in the given platform. Example: My YouTube channel: https://youtube.com/arcdelima My Facebook Page: https://facebook.com/rosostem My TikTok: https://tiktok.com/rosodeli My Twitter: https://twitter.com/rosodeli
  • 4. Your Social Media Accounts: YouTube: _______________________________ Facebook: _______________________________ TikTok: __________________________________ Twitter: __________________________________ Others: ___________________________________
  • 5. Do you know how to get the URL link of your social media profiles? You can copy the URL link of your profile by going to your profile page (Facebook) and channel page (YouTube) then click the URL in the address bar if you are using a desktop or laptop. For smartphones such as Android, social media platforms have different ways in accessing your URL profile link. In Facebook, you can go to your profile page and click the three horizontal dots and you will see your profile link.
  • 6. You can click the copy link button to share. In YouTube, click your profile picture above and click ‘Your channel’. You will be redirected to your channel page. Click the three vertical dots above and click share. Choose your preferred sharing method. In TikTok, go to your profile page ‘Me’. Then, click the share profile. Choose again your preferred sharing method. You can choose ‘Copy link’ and share it to a friend via Messenger to see the URL link of your profile page.
  • 7. Knowing how to share your profile is an important step in promoting your advocacy. Remember to set in public when sharing the URL links of your Profile page, Fan page, Group page, Channel, and posts to reach a wider audience.
  • 8. Were you now able to answer the activity above? If you were able to provide at least one URL link, you are ready to proceed in designing, developing, and promoting your ICT project.
  • 9. Having a social media account lets you have access to online content. It also allows you to create and share your own. It gives you the freedom and power to influence other people in the production of variety of contents such as tutorials, vlogs, advocacies and more.
  • 10. Now that you have your own social media account, search for a sample Social Advocacy in any social media platform (Facebook, YouTube, TikTok, etc.) Answer the following questions below on a separate sheet of paper. Social Media Platform: ___________________ Title of the Video: _______________________ Uploader: ______________________________ Video Link: _____________________________ Date Uploaded: __________________________
  • 11. 1. What was the social advocacy all about? 2. What have you observed on the content of the Social Advocacy? 3. If you could change a certain part of the video, what would it be and why?
  • 12. ***Note: If you have a difficulty in accessing the internet, remember the time when you watched a video of a person advocating change. In a separate sheet of paper, write down where you saw the video and what platform you used to view it and answer the questions above.
  • 14. Social Media is known to help a wide range of audience. Among its many uses, it is now a popular platform for disseminating public information and finding support for advocacies. Popular users of these platforms are called influencers. Anyone who have good content, advocacy, and massive loyal followers can become an influencer. A person who creates content using a video in social media is called a vlogger.
  • 15. A vlogger can become an influencer if he has a massive loyal follower, while an influencer creates various types of content such as written posts, pictures, or videos as in the case of vlogger. However, as a social media user, it is important to be a media information literate individual to spot fake news and content from vloggers and influencers.
  • 16.  Facebook – The most popular social media platform offers various application within the website for its users to use. Facebook Page and Facebook Group are useful for promoting your projects in the social media.
  • 17.  YouTube – A video sharing platform that let its users create, upload, watch and gain loyal followers.
  • 18. TikTok – A video sharing app that focuses on social network. Users can create, upload, modify, co-create short-clip videos.
  • 20. A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of the that plan or specification in the form of a prototype, product or process. The design generally gratifies a certain goals and constraints such as aesthetic or overall look, functionality, economical and socio-political considerations that are expected to interact with a certain environment.
  • 21. In designing and creating your own video content, you should express yourself by voicing out creatively with passion to promote the advocacy you desire. Collect ideas, make outlines, decide on the message, and make your content interesting and positive.
  • 22. Make sure to anchor your content to the four important purposes in producing a social advocacy:  Inform – Transform into an informative purpose in producing your advocacy. One main purpose of media is to inform the people of what is the real situation of the society. Voice out your thought in increasing understanding and making meaningful knowledge to share with others. Communicate with the audience with your heart.
  • 23. Inspire – Infuse your advocacy and learning with a sense of meaning and purpose to motivate and uplift your audience. Make their viewing worthwhile, alive and healthy to their eyes. Create new possibilities and desire to be taken. Inspire them to take actions.
  • 24. Educate – Empower your audience with the proper knowledge. Make them aware and impart learning through your advocacy. To educate your audience means engaging them into a wise, hopeful, and respectful cultivation of learning and application.
  • 25. Entertain – Ignite wonder, awe, and entertainment through learning. Learning is not always being serious, but it becomes more adequate if the person is enjoying while doing it. Give your advocacy an entertainment value.
  • 27. Development phase is one of the crucial stages in constructing and producing your social advocacy because this phase is where skills and creativity should foster. In crafting your proposed ICT project for social change, the following are the tools or software in developing your own video content but not limited to:
  • 28. VideoPad – A free, professional, video editing application which allows you to create movie projects from various video clips or a single video file. It also allows you to import a wide variety of audio and video file formats.
  • 29. Blender – An open-source program that is entirely free to use. It was designed in 3D animation suite that comes with a very useful video editor. It allows you to perform basic actions like video cutting, splicing and complex task like video masking. It is a very flexible video editor and caters to both beginner and advanced users.
  • 30. Shotcut – A fully-open-source program that allows you o access all the features without the need for a paid upgrade. This video editor 8 supports a wide range of video formats and boasts a great collection of tutorial videos. It supports 4K HD resolution and timeline editing. t is best if you wanted a 4K HD resolution for your video output.
  • 31. Openshot – An entirely open-source video editing tool. It has an easy to use drag and drop interface. It packs features including unlimited layers and audio mixing. It also allows real-time previews when you create transitions between your clips. This free editor has also a nice balance between advanced features and a simple interface, good for beginner and advanced creator.
  • 33. You have made a video based on the purpose of your advocacy with a message that you want to tell your target audience in an interesting manner. It is time to get it published! But how do you get a word out about your pages, posts, and videos?
  • 34. To promote your content, do the following steps:  Fill Out Your Social Media Profile – Provide necessary information about your page, channel, posts, or advocacies. This would help people to trust and support you.
  • 35.  Add Hashtags – This symbol “#” with a word suffix is a trend in social media to find what is trending. Start creating your own so that people can find you or your project or advocacy. This would also help you know who else are talking about your brand or project and see their feedback about it. When sharing your posts, never forget to share with a related hashtag.
  • 36. Tag Friends, People, and Pages – Use this symbol “@” to tag your friends, acquaintances, and pages who might be interested on your project or brand. Get the word out of it! Make it public. Gain followers and supporters.
  • 37. After promoting your project to the public, communicate with your audience. There can be a flood of inquiries, comments, and feedback. Be interactive and always ready to answer their questions.
  • 38. At this point, you have now identified the social media platform, purpose or message, and tools that is fit to your social advocacy. Directions: Based on your chosen local or regional issue in your concept paper in your previous module, create a video presentation that will serve as your ICT Project for Social Change. Your video presentation should be at least two (2) minutes as minimum but not more than ten (10) minutes as maximum length. Refer to the ICT Video Project rubric below for the scoring.
  • 39. ***Note: If you do not have a gadget in making a video presentation, you have the option to choose another platform in promoting your social advocacy such as creating a poster, infographics, artworks, etc.
  • 41. Directions: Answer the following questions on a separate sheet of paper. 1. How can a social advocacy bring change to a society or community? 2. What platform do you think is the fastest way to promote an advocacy? Explain your answer. 3. List 5 ICT tools you can suggest in crafting a professional and creative promotional video for a social campaign.
  • 42. Directions: Upload your created video from the activity in “What’s More” in any platform (Facebook, TikTok, YouTube) that will impact a Social Change and share it as a public published post. Invite your friends to like your post. Then, fill-out the following questions below on a separate paper: Title of your Post: _______________________________________________________ URL Link of your Post: __________________________________________________ Creator’s Name/Account: ________________________________________________ Date Created/Uploaded: _________________________________________________ ICT Project Description (Briefly explain the purpose and goal/s of your ICT Project): __________________________________________________________________________ __________________________________________________________________________ ***Note: If you have a difficulty in accessing the internet, make a 300-word write-up of your own cause or planned activity in a separate sheet of paper.