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7 Measures of Success:
What Remarkable Associations Do
       That Others Do Not
             Holly Duckworth, CMP
        Leadership Solutions International
                 @hduckworth
                    #ascape12
7 measures   affiniscape slides
7 measures   affiniscape slides
7 measures   affiniscape slides
7 measures   affiniscape slides
7 measures   affiniscape slides
Our Presenter today:
Holly Duckworth, CAE, CMP

          2006 – 2007 MPI Chapter President
          2007-2010 MPI Chapter Business
          Manager
          2010 Leadership Solutions International
          National Speakers Association
          2012 Finalist in NSA Speaking
          Competition
          American Society of Association
          Executives
          Certified Association Executive
          Author CRP Handbook
          ASAE Faculty
Learning & Collaboration Zone:

              Twitter @hduckworth

           503 887 4112 Text questions

  www.Facebook/leadershipsolutionsinternational
       www.leadershipsolutionsintl.com

       Use this as a place to learn and grow.
                      Have Fun!
Collective Expertise
7 measures   affiniscape slides
11
What is it?
A study from the ASAE & Center for the
Association Leadership of the non-profit
              community
   This study compares the research
     methodology from Jim Collins
        Good to Great to associations
     (Four year study 2002-2006)

Many concepts of associations apply to
          our businesses
What makes the difference
      between good
associations/business and
 great/Remarkable ones?
14




         Commitment
             to
          PURPOSE




     REMARKABLE
Commitment
    to                Commitment
ANALYSIS &                to
FEEDBACK                ACTION
7 MEASURES OF SUCCESS



Customer service culture
Alignment of products and services with the mission
Data-driven strategies
Dialogue and engagement
CEO as idea broker
Organizational adaptability
Alliance building

                       15
Commitment to Purpose

A Customer Service Culture
         Measure success by how relevant we are to
         constituents?
         How can we anticipate and meet community
         needs?
Alignment of Products/Services with the Mission
         Ask the question – how does this support what
         our mission is?
         Investigate new things but don’t be afraid of
         failure…it will happen anyhow!
                                16
Customer Service Culture
Commitment to
            Analysis & Feedback



Data-driven strategies
    Continually ask questions and act on the
    information
Dialogue and Engagement
    Discuss things with each other and with the
    community
    Demolish “silos” and share a common view

                       18
@hduckworth
What do you
see today?




              What you visualize, you will actualize
Mission:
  The SDPA is organized to
  promote the professional and
  personal development of
  physician assistants in the
  practice of quality, cost effective
  and accessible health care in the
  medical specialty of
  dermatology. The SDPA will also
  promote the physician/PA
  relationship of the health care
  team in the practice of patient
  centered medicine.
HERC Mission:

     The mission of the National HERC is to facilitate
national strategic initiatives that help the regional
HERC’s accomplish their goals and to promote HERC
wide visibility.

     The mission of the regional HERC’s is to advance
the efforts of member institutions to recruit and retain
outstanding and diverse faculty and staff to assist
dual-career couples.




                          21
7 measures   affiniscape slides
MPI’s Vision
To build a rich global meeting industry community.

MPI’s Mission
To make our members successful by building human connections through:
• Knowledge/Ideas
• Relationships
• Marketplaces




                                    23
Members: 20,000 world wide (Individual
Membership not company memberships)
Chapters : 71
Goal: Provide additional support
Streamline offerings
Create positive and consistent member experience

Process began: 2007
Annual Co-creation with member/leaders and
association staff
2008 – begin business planning tweaking what is
collected from regional/state chapters
2009 – Data shared
2010 – Ongoing implementation


      24
7 measures   affiniscape slides
7 measures   affiniscape slides
Commitment to
            Analysis & Feedback



Dialogue and Engagement
    Discuss things with each other and with the
    community
    Demolish “silos” and share a common view




                       27
CalSAE
Commitment to
        Analysis & Feedback



CEO (Board) as an Idea Broker
    What should be important is the
    members’ vision for their community
    Foster a feeling of “team” and “family
7 measures   affiniscape slides
Commitment to Action


Organizational Adaptability
         Learn from crises
         Scrutinize all programs and “prune” as needed
         (Purposeful abandonment)
         Know what NOT to change
   Alliance Building
         What complements your own expertise?
         Do not stray from goals, mission and vision in
         forming alliances
                              31
“Nothing is impossible; the word
 itself says I'm possible'!”  -
         Audrey Hepburn
7 measures   affiniscape slides
34




         Commitment
             to
          PURPOSE




     REMARKABLE
Commitment
    to                Commitment
ANALYSIS &                to
FEEDBACK                ACTION
Leadership is the art
of getting things done thru
 inspiring other people.”
Holly Duckworth, CAE, CMP




                              www.leadsolintl.com
CTRL+ALT+Delete:
                 How to Reboot
           your Association for Success
                                                              Available Early
                                                                   2013




  Releasing control in your association, Looking at alternate strategies &
Deleting all that no longer serves your vision to become more efficient and
                                  effective

                       Holly Duckworth, CAE, CMP
7 measures   affiniscape slides
Thank you

   Holly Duckworth, CAE, CMP
Leadership Solutions International
www.leadershipsolutionsintl.com

         @hduckworth
          #ascape12

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7 measures affiniscape slides

  • 1. 7 Measures of Success: What Remarkable Associations Do That Others Do Not Holly Duckworth, CMP Leadership Solutions International @hduckworth #ascape12
  • 7. Our Presenter today: Holly Duckworth, CAE, CMP 2006 – 2007 MPI Chapter President 2007-2010 MPI Chapter Business Manager 2010 Leadership Solutions International National Speakers Association 2012 Finalist in NSA Speaking Competition American Society of Association Executives Certified Association Executive Author CRP Handbook ASAE Faculty
  • 8. Learning & Collaboration Zone: Twitter @hduckworth 503 887 4112 Text questions www.Facebook/leadershipsolutionsinternational www.leadershipsolutionsintl.com Use this as a place to learn and grow. Have Fun!
  • 11. 11
  • 12. What is it? A study from the ASAE & Center for the Association Leadership of the non-profit community This study compares the research methodology from Jim Collins Good to Great to associations (Four year study 2002-2006) Many concepts of associations apply to our businesses
  • 13. What makes the difference between good associations/business and great/Remarkable ones?
  • 14. 14 Commitment to PURPOSE REMARKABLE Commitment to Commitment ANALYSIS & to FEEDBACK ACTION
  • 15. 7 MEASURES OF SUCCESS Customer service culture Alignment of products and services with the mission Data-driven strategies Dialogue and engagement CEO as idea broker Organizational adaptability Alliance building 15
  • 16. Commitment to Purpose A Customer Service Culture Measure success by how relevant we are to constituents? How can we anticipate and meet community needs? Alignment of Products/Services with the Mission Ask the question – how does this support what our mission is? Investigate new things but don’t be afraid of failure…it will happen anyhow! 16
  • 18. Commitment to Analysis & Feedback Data-driven strategies Continually ask questions and act on the information Dialogue and Engagement Discuss things with each other and with the community Demolish “silos” and share a common view 18
  • 19. @hduckworth What do you see today? What you visualize, you will actualize
  • 20. Mission: The SDPA is organized to promote the professional and personal development of physician assistants in the practice of quality, cost effective and accessible health care in the medical specialty of dermatology. The SDPA will also promote the physician/PA relationship of the health care team in the practice of patient centered medicine.
  • 21. HERC Mission: The mission of the National HERC is to facilitate national strategic initiatives that help the regional HERC’s accomplish their goals and to promote HERC wide visibility. The mission of the regional HERC’s is to advance the efforts of member institutions to recruit and retain outstanding and diverse faculty and staff to assist dual-career couples. 21
  • 23. MPI’s Vision To build a rich global meeting industry community. MPI’s Mission To make our members successful by building human connections through: • Knowledge/Ideas • Relationships • Marketplaces 23
  • 24. Members: 20,000 world wide (Individual Membership not company memberships) Chapters : 71 Goal: Provide additional support Streamline offerings Create positive and consistent member experience Process began: 2007 Annual Co-creation with member/leaders and association staff 2008 – begin business planning tweaking what is collected from regional/state chapters 2009 – Data shared 2010 – Ongoing implementation 24
  • 27. Commitment to Analysis & Feedback Dialogue and Engagement Discuss things with each other and with the community Demolish “silos” and share a common view 27
  • 29. Commitment to Analysis & Feedback CEO (Board) as an Idea Broker What should be important is the members’ vision for their community Foster a feeling of “team” and “family
  • 31. Commitment to Action Organizational Adaptability Learn from crises Scrutinize all programs and “prune” as needed (Purposeful abandonment) Know what NOT to change Alliance Building What complements your own expertise? Do not stray from goals, mission and vision in forming alliances 31
  • 32. “Nothing is impossible; the word itself says I'm possible'!” - Audrey Hepburn
  • 34. 34 Commitment to PURPOSE REMARKABLE Commitment to Commitment ANALYSIS & to FEEDBACK ACTION
  • 35. Leadership is the art of getting things done thru inspiring other people.” Holly Duckworth, CAE, CMP www.leadsolintl.com
  • 36. CTRL+ALT+Delete: How to Reboot your Association for Success Available Early 2013 Releasing control in your association, Looking at alternate strategies & Deleting all that no longer serves your vision to become more efficient and effective Holly Duckworth, CAE, CMP
  • 38. Thank you Holly Duckworth, CAE, CMP Leadership Solutions International www.leadershipsolutionsintl.com @hduckworth #ascape12