7 roadmap templates for creating organization-wide alignment & communication
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This document discusses 7 types of organizational roadmaps: 1) product roadmaps outline upcoming features and product development plans, 2) strategic roadmaps demonstrate how products will evolve over long time horizons to achieve organizational visions, 3) innovation roadmaps map growth opportunities and track new technologies, 4) marketing roadmaps highlight initiatives across marketing channels, 5) HR roadmaps visualize workforce planning and resource needs over time, 6) technology roadmaps outline how technology will be used to achieve goals, and 7) project roadmaps provide overviews of objectives, initiatives, and milestones. The roadmaps are meant to align departments, communicate plans, and ensure coordinated progress towards shared goals.
7 roadmap templates for creating organization-wide alignment & communication
- 1. 7 roadmap templates for creating organization-wide alignment & communication By
- 2. In this slideshow 1. The product roadmap 2. The strategic roadmap 3. The innovation roadmap 4. The marketing roadmap 5. The HR roadmap 6. The technology roadmap 7. The project roadmap
- 3. 1. The product roadmap 💰📦🎨
- 4. The product roadmap ● Essential to organizational alignment and buy-in ● Illustrates high-level product strategy and demonstrates how a product will evolve over time ● Includes upcoming features and the nitty gritty of product development—like technical considerations and resourcing ● Is used by product managers to align different departments with one vision
- 6. Sales Customer support Marketing Engineering What they care about Leading informed product conversations with prospects: what they can promise customers and when it will be ready, performance improvements for the product, ways to reduce churn. Having a functional and easy-to-use product:. access to relevant product upgrades whenever they are needed. Planning: Conversions, competitors, knowing what initiatives, features, updates to prepare for. Performance: Scalability, code, integrity and efficiency of work, building features that add tangible value. How to communicate it Show: how the roadmap will introduce ways to reduce churn/improve conversion. Highlight: how the needs of large clients will be met, how your product roadmap creates opportunities for deals. Listen: convince your customers to “hire” the product. Communicate: trust, helpfulness and an understanding of your users’ problems. Show the end result: what features will do and how they will look, without the technical specs. Present the most compelling info with storytelling potential. Value vs effort: explain the intrinsic value of each feature and milestone, realistic timeframes and technical expectations. What to show in the roadmap The what and the when: Give them a transparent timeline they can communicate to their customers. What they asked for: How and when their lives will get more productive. The what and the when: Focus on big features and major improvements relevant to a wide audience. Developer-oriented themes: scalability, usability, quality, performance, infrastructure and features.
- 7. 2. The strategic roadmap 🧭👉📅
- 8. The strategic roadmap ● Communicates an organization’s vision and mission ● Demonstrates how a product will evolve over time ● Helps ensure that every department is working on initiatives that serve the organization’s bigger strategic aims ● A product roadmap outlines what plans need to be executed in the short-term, a strategic roadmap is all about the long game
- 10. 3. The innovation roadmap 🙌🌟🙌
- 11. The innovation roadmap ● Map new areas for growth opportunities, testing new ideas, tracking competitors and keeping up with advancing technologies ● Helps companies achieve disruption and avoid getting disrupted themselves ● Track innovative achievements against the work that your team is doing to keep sharp
- 13. 4. The marketing roadmap 📷📊✍
- 14. The marketing roadmap ● Highlights key projects and priorities across all marketing channels and functions ● Charts initiatives across all channels that marketing is responsible for ● Serves as a key communication tool for marketing teams to share their plans across their whole organization
- 16. 5. The HR roadmap 💁 👧 👦
- 17. The HR roadmap ● Visualizes how each department will evolve and provides a snapshot of the roles being added and when ● Helpful for catching gaps in talent, ensuring that your organization is adequately resourced, growth is properly balanced across departments ● Department leaders can use this roadmap to flag what resources they need and identify when their team will burst.
- 19. 6. The technology roadmap 🔧💻💊
- 20. The technology roadmap ● Outlines how an organization plans to use technology to achieve their goals ● Monitors technology considerations and resources within their product’s research and development strategy ● Visualizes the administration of internal processes and systems, like information security audits and tracking employee hardware.
- 22. 7. The project roadmap 🧗💡📝
- 23. The project roadmap ● Provides a high-level overview of a project’s objectives, initiatives and deliverables ● Provides an overview of the most important components and milestones (i.e. the big picture) ● Aligns teams on key milestones and keeps everyone on the right path.
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