Roadmaps session 1 - introduction and components
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The document provides an overview of a training session on roadmaps. It includes: 1. The intent of the training is to improve understanding of roadmaps so products can be better built. 2. An outline of the planned sessions which will cover introduction, inputs, themes, prioritization, buy-in and conclusion. 3. A definition of a roadmap as describing how to achieve a product vision and delivering value to customers and organization. 4. Examples of problems with traditional roadmaps and how "roadmaps in the brave new world" address these issues by focusing on strategic context, value delivery, learning and priorities.
Roadmaps session 1 - introduction and components
- 1. Roadmaps Session 1 – Introduction to Roadmaps & Components of a Roadmap
- 2. Intent To improve our knowledge of Roadmaps through collaborative exercises so that we better understand how products are built
- 3. Pre-requisites • Have a product idea. Otherwise, most of this stuff will be abstract • Please provide feedback. Without it, no learning is possible. • All of us (me too) are learning. So sharing experiences and dissent is needed. • Please come for all the sessions. If something is boring, let me know. • Please feel free to work with me to come up with content & course outline.
- 4. ‘Course’ Roadmap • Session 1 - Introduction & Components • Session 2 – 03-Apr - Getting Inputs & Product Vision • Session 3 – 10-Apr -The Importance of Themes & Improving Your Roadmap • Session 4 – TBD - Prioritization • Session 5 – TBD - Getting Buy-In & Communication • Session 6 – TBD - Conclusion This roadmap is subject to change.
- 5. Introduction
- 11. So, What is a Roadmap in Our Context? A product roadmap describes how you intend to achieve your product vision.
- 12. What is a ‘Product’? Who are ‘Stakeholders’? Who are ’Customers’?
- 13. Some More Definitions • A product is how you deliver value to your organization’s customers. • We use the term stakeholder to refer to all the internal and external colleagues and partners who are involved with the product being developed, marketed, sold, and serviced. • We use the term customer to refer to the recipient of the value your product provides.
- 14. What are some problems with roadmaps?
- 15. Problems with Roadmaps • Nobody understands why things are on the roadmap • You are shipping a lot but don't seem to be making progress • Fixed commitments • Different part of the organization think and do different things • Customers don't care about your roadmap • Release Plan • Analysis & estimation hell
- 16. Roadmaps in the Brave New World • Nobody understands why things are on the roadmap • You are shipping a lot but don't seem to be making progress • Fixed commitments • Different part of the organization think and do different things • Customers don't care about your roadmap • Release Plan? • Analysis & estimation hell
- 17. Roadmaps in the Brave New World • Put the organization’s plans in a strategic context • You are shipping a lot but don't seem to be making progress • Fixed commitments • Different part of the organization think and do different things • Customers don't care about your roadmap • Release Plan? • Analysis & estimation hell
- 18. Roadmaps in the Brave New World • Put the organization’s plans in a strategic context • Focus on delivering value to customers and the organization • Fixed commitments • Different part of the organization think and do different things • Customers don't care about your roadmap • Release Plan? • Analysis & estimation hell
- 19. Roadmaps in the Brave New World • Put the organization’s plans in a strategic context • Focus on delivering value to customers and the organization • Embrace learning as part of successful product development • Different part of the organization think and do different things • Customers don't care about your roadmap • Release Plan? • Analysis & estimation hell
- 20. Roadmaps in the Brave New World • Put the organization’s plans in a strategic context • Focus on delivering value to customers and the organization • Embrace learning as part of successful product development • Rally the organization around a single set of priorities • Customers don't care about your roadmap • Release Plan? • Analysis & estimation hell
- 21. Roadmaps in the Brave New World • Put the organization’s plans in a strategic context • Focus on delivering value to customers and the organization • Embrace learning as part of successful product development • Rally the organization around a single set of priorities • Get customers excited about the product’s direction • Release Plan? • Analysis & estimation hell
- 22. Roadmaps in the Brave New World • Put the organization’s plans in a strategic context • Focus on delivering value to customers and the organization • Embrace learning as part of successful product development • Rally the organization around a single set of priorities • Get customers excited about the product’s direction • Release Plan? A Roadmap is not a release or project plan. • Analysis & estimation hell
- 23. Roadmaps in the Brave New World • Put the organization’s plans in a strategic context • Focus on delivering value to customers and the organization • Embrace learning as part of successful product development • Rally the organization around a single set of priorities • Get customers excited about the product’s direction • Release Plan? A Roadmap is not a release or project plan • Analysis & estimation hell Don’t spin your wheels on upfront analysis
- 24. Components
- 25. Activity 20min Develop a roadmap for Bhatt Chairs’ premium chair ‘Par King’
- 26. Vision A world where office goers no longer suffer from health problems like RSI because the Bhatt Par King chair Redefines comfort and safety
- 27. Major Problems (Themes) • Customization • Materials • Active Comfort Measures • Ruggedness • RGB Lighting ;-)
- 28. Business Objectives • Customization • Increase unit sales • Materials • Reduce costs • Increase range of variants offered • Active Comfort Measures • Target Premium Segments • Ruggedness • Reduce defects • Reduce returns • Increase AMC sales • RGB Lighting ;-) • Target Gamer crowd
- 29. Every roadmap is different
- 31. Primary Components • Product vision • Business objectives • Themes • Timeframes • Disclaimer
- 32. Primary Components • Product vision – guiding principle • Business objectives – to measure progress • Themes – focus on outcomes instead of output • Timeframes – broad timelines to avoid over-committing • Disclaimer – CYA & your customer’s
- 33. H1 2018 H2 2018 Active Comfort Measures RGB Lighting Later Bhatt Par King Vision: A world where office goers no longer suffer from health problems like RSI because the Bhatt Par King chair Redefines comfort and safety This roadmap is subject to change. Customization Objectives - Increase unit sales Materials Objectives - Reduce costs - Increase range of variants offered Ruggedness Objectives - Reduce defects - Reduce returns - Increase AMC sales
- 34. Other Components • Features and solutions • Confidence • Stage of development • Target customers • Product areas • Project information • Platform considerations • Financial context • External drivers
- 35. H1 2018 H2 2018 Active Comfort Measures RGB Lighting Later Bhatt Par King Vision: A world where office goers no longer suffer from health problems like RSI because the Bhatt Par King chair Redefines comfort and safety This roadmap is subject to change. Customization Objectives - Increase unit sales Features - Lumbar - Arm Rest - Head Rest - Thigh Support Materials Objectives - Reduce costs - Increase range of variants offered Ruggedness Objectives - Reduce defects - Reduce returns - Increase AMC sales Ash chairs expected to release new premium product in 2019
- 36. Do not provide more information than is needed
- 37. References • Product Roadmaps Relaunched • Lean Startup • Product Management in Practice
Editor's Notes
- #3: Ask people what they want, what is their experience, if they have an idea in mind.
- #7: Picture of a map
- #8: Picture of intel or nvidia’s roadmap
- #9: Trello’s roadmap
- #10: Trello’s roadmap
- #11: Trello’s roadmap
- #12: definition
- #13: A product is how you deliver value to your organization’s customers. We use the term stakeholder to refer to all the internal and external colleagues and partners who are involved with the product being developed, marketed, sold, and serviced. We use the term customer to refer to the recipient of the value your product provides,
- #15: Sticky activity for everyone
- #17: Your product doesn’t get the funding, shelf space, or marketing support it needs. You get lots of questions about the details (features, dates) on your roadmap. You get lots of ideas for things to add to the roadmap that don’t fit with your vision (the one you haven’t clearly articulated).
- #18: Releases happen on time but don’t change any of your business KPIs (key performance indicators). Implementing customer requests doesn’t increase customer satisfaction. Features meet the specs without solving the problem for the customer.
- #19: Salespeople write commitments into contracts to win a deal. Customers extract promises before they will sign. Executives feel that date commitments are the only way to get results.
- #20: Salespeople write commitments into contracts to win a deal. Customers extract promises before they will sign. Executives feel that date commitments are the only way to get results.
- #21: Customers don’t use the new features you’ve worked so hard on. Sales plateau (or decline) despite improvements and updates. A customer confronts you with a copy of last year’s roadmap and accuses you of breaking your promises
- #22: Your release plan looks like a Gantt chart with specific delivery dates. Your roadmap consists of a list of features and dates. A roadmap manages outcomes, a project plan manages outputs
- #23: The roadmap includes a list of features and dates that are frequently unable to be realized. A product team is scrambling in the last few weeks/ days toward product release.
- #26: Ask people’s whether this is enough for developing a roadmap The vision of the company is A world where office goers no longer suffer from the health problems like RSI because the Bhatt Par King chair Redefines comfort and safety
- #27: Ask people’s whether this is enough for developing a roadmap The vision of the company is A world where office goers no longer suffer from the health problems like RSI because the Bhatt Par King chair sculpts itself to fit their body
- #30: and exactly what yours looks like will depend on what you are trying to communicate and to whom. There’s no template or boilerplate you can plug-and-play for roadmap greatness, and a standardized roadmap doesn’t work across all organizations.
- #31: Bahmni roadmap
- #33: What problem are we trying to solve When do we plan to solve it How do we know if it has been solved