This document discusses data and its exponential growth. It notes that 90% of the world's data was generated in the past two years due to digitization, miniaturization, and networking. As data increases, artificial intelligence and analytics are providing stronger predictive power and disrupting innovations. The document argues that systemic solutions are needed to address the exponential growth of data and that Thailand's government needs to accelerate its digital transformation to catch up with the private sector through open data policies and appointing a national Chief Information Officer.