8 habbits for bloggers v02

www.dryesha.com Blogo 2012

Pimp Your Blog
Or
8 Habits of Effective Blogger
Prof. Yesha Sivan
Tel Aviv-Yaffo Academic College
Metaverse Labs. Ltd.
yesha.sivan@metaverse-labs.com

2012


In Memory of Steve Covey…
• Author: “The 7 Habits of
Highly Effective People”
• 8th Habit: "Find your voice and
inspire others to find theirs...
• My Perspective:
– “Blogger” in the sense of a
“manager of a Digital identity.”
– And we all have different,
identities that change over
time.
2012 Page 2


The Basic Model: The Original model
related habits 7

Habits are routines
of behavior that are repeated
regularly and tend to
occur subconsciously
(Source: Wikipedia: Habits)

2012 Source: http://bhls.wordpress.com/2011/02/24/7-habits-of-highly-effective-people-by-stephen-r-covey/. Page 3


Me and Others
:Others
Audience
Partners
…Etc

Me
My Goals
My Style
…Etc

2012 Page 4


1. Be Proactive

Be Proactive

This is a
psychological
tendency to
act, to do,
to…
=DRIVE

2012 Page 5


2. Begin with the End in Mind

Setting the
:goal
What should
my digital
identity say?
What is the
goal?

2012 Page 6


2. Goals: What should my digital identity
say?
1. Professional goal? Academic? Business?
2. Personal goal? Relations?
3. What is the audience I want to talk to?
4. Just “say things to the world?”
5. Connect with Family?
6. Personal Brand?
7. Example: Dryesha.com
1. A focal point to know Yesha (80%
professionally, and 20% personality)
2012 Page 7


2. Goal of Digital Identity Example 1:

2012 Source: http://img.mappio.com/philippeboukobza/mind-mapping-my-digital-identity-Large.jpg Page 8


2. Goal of Digital Identity Example 2: (2006)

2012 Source: http://heyjude.wordpress.com/2006/12/03/digital-identity-mapping/ Page 9


3. First Things First

1. Once a week
 once a
month.
2. Clean and fix –
comments.
3. 1 hr. a week!!!
(At least)

2012 Page 10


4. Win Win

Examples to
partners:
1.Saloona.
2.JVWR – Journal
3.Academic Work
4.Other writers
5.ISOC
In general:
•How to connect
with others??

2012 Page 11


5. Seek to Understand…

Ask people what
they are looking
for?
Ask readers what
helps them?
(for example: slides
of previous talks,
dates, sources,
collection of links,
etc.)

Use Google
ANALYTICS,

2012 Page 12


5. Example 1: ClickTale

2012 Page 13


5. Example 2: Google Analytics

2012 Page 14


6. Synergize

Synergize
•Connect with
Facebook, Twitter,
LinkedIn.
•Internal connect.
(links to other things
you have written).

2012 Page 15


6. Example: Ping & Twitter

2012 Page 16


7. Sharpen the Saw…

New Tools; new
views… etc…

2012 Page 17


7. Example 1: Outbrain
Invest the time to advance
your blog… test new tools…
but remember to take them
out if they do not match…

2012 Page 18


7. Example 2: Facebook Break

2012 Page 19


Conclusion: 8. The 8th Habit:
Get Unique VOICE
• “Find your voice and inspire others to find
theirs…”
• Once you have a Unique VOICE
(=“Something to say”) you can be effective
about it…
• No point in being just being effective … and
you have to be effective towards something…

• Thanks
2012 Page 20

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