8 Securities & AWS Journey to the Cloud
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The document outlines the mission and development of 8 Securities, Asia's first socially networked investing portal, aimed at revolutionizing the consumer financial advisory industry through a fully online platform. It highlights the use of cloud technology for scalability and cost-effectiveness, as well as a customer-centered design philosophy. Looking forward, 8 Securities plans to expand with an open API and business-to-business services, further enhancing its global presence.
8 Securities & AWS Journey to the Cloud
- 1. A Lean Startup Journey to the Cloud
- 2. Asia’s first socially networked investing portal
- 3. The Mission To disintermediate Asia’s huge consumer financial advisory industry. Bring the conversation and transactions 100% online Today Tom r ow or Investing ideas come from institutions and Totally transparent and real-time peer to peer Information exchange is declarative. exchange of ideas and trading on one screen
- 4. 50 million online investors in Asia
- 5. Our Story
- 6. The Team
- 7. Progress to Date Bootstrap to prototype Fund Raising $8 million SEO & Awareness Launche d Last Week Agile development, 3rd party and stock exchange integrations
- 8. Our Philosophy • Build fast and lean with continuous deployment • Build for global scale from day one • Customer centered design & usability • Seamless cross device experience • Personalization • Social • Open platform
- 9. Our Business Model Global Technology & Turn Key Expansion Focused Positioning & ROI Maximization Through Value Proposition Business Model Technology Driven Sales Low Cost Advantage & Scale
- 10. Our Product
- 11. Build Your Personal Profile
- 13. Share Ideas & Trade Global community & Global trading Real & Real-Time Anonymous & Private 360 Social
- 15. The Portal in Action
- 16. The Journey to the Cloud
- 17. For a lean startup, the cloud simply makes sense • No upfront cost • Non-committal • Ideal for R&D • Scales with our global ambitions
- 18. Our product was born on the cloud Application designed with the cloud in mind, for maximum benefits! Our approach… • A Map / Reduce (master/worker) design pattern • A distributed in-memory caching • No-SQL for persistence
- 19. Our product was born on the cloud AWS www + API In-Memory NoSQL Cache Core Services Engine Transient Data Adapters UGC internet Data Center 3rd Parties Market Data Syndicated Order Engine Social Networks Feed Content Stock Exchange Back Office Other Feeds Connectivity
- 20. 8 Securities Infrastructure AWS www.8securities.com Storage Delivery Elastic Load Balancer Micro-instance + EBS Development UAT Virtual Private Cloud - PRODUCTION Staging Trading Subnet B.I. Subnet SCM / Build AWS Internet Gateway internet Data Center 3rd Parties Market Data Syndicated Order Engine Social Networks Feed Content Stock Exchange Back Office Other Feeds Connectivity
- 21. How 8 Securities uses the cloud • EC2 windows instances – to run our Portal, website, and business intelligence tools • Elastic IP – which we bind to our domain names and allows us to start / stop instances on demand • EBS – which we use for data storage. It allows us to start / stop instances and have our data always available • VPC – which we use for our production network • Elastic Load Balancing – We use it for our main website to load balances across multiple instances • CloudWatch
- 22. But our journey is not complete… • CloudFront • ElasticCache • DynamoDB • AWS Direct Connect
- 23. Business & Competitive Advantages Agile Provisioning •Ability to react to unforeseen market conditions •Ability to react to unforeseen business conditions •Ability to support iterative product development •Ability to adapt costs to business output Optimized Provisioning •Infrastructure costs correlated to revenues •Cash flow friendly •Reduced risk of downtime •Resources focused on growth and not IT plumbing
- 24. Our cost advantage • 82% savings in initial stage of the startup versus on-premise deployment • 70% savings during our friends & family stages versus on-premises deployment • 60% savings for our market launch stage versus on-premises deployment
- 25. The Future
- 26. What’s Next? • Open API, 8 Securities is a platform • B2B & White Label, brokerage as service • Global expansion