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8 Ways to Optimize Guest Services on Game Day
Providing first-rate guest 
services is paramount.
We know itʼs one of the 
top goals on your list. 
Guest Ser vices 
other things 
other other things
We also know it 
is the top goal
on your 
bossʼs 
list.
Preparing for and 
delivering to your fans
a safe, clean and friendly 
environment
is fundamental to the 
fan experience.
Every impression
Every interaction
They all count
5GUEST Here are 
Services Expectations 
that can help you 
along the way
Wait. Prefer to dowload this 
SlideShare as a PDF and view 
that way? Click here.
Greet 
sincerely 
with eye 
contact 
G =
U = 
Hi, can I please have 
a cup holder for my 
coconut? Sand is getting 
all over it...
Understand 
the guestʼs 
needs 
U = 
Hi, can I please have 
a cup holder for my 
coconut? Sand is getting 
all over it...
E = 
ooh yeah... 
thatʼs the spot
E = 
ooh yeah... 
thatʼs the spot 
Engage yourself in 
helping guests promptly
S = Smile and be positive
thatʼs a little better...
T =
Thank guests at 
every opportunity T =
Now WOWyour 
crowd
here 
are
here 
are 
essential
here 
are 
essential 
touch points
here 
are 
essential 
touch points 
for
here 
are 
essential 
touch points 
for 
game day
here 
are 
essential 
touch points 
for 
game day 
guest
here 
are 
essential 
touch points 
for 
game day 
guest 
services
1. Arrival/Parking Lots
Communicate to your fans 
through your radio partners
deliver traffic routes 
and patterns
allowing for a more 
enjoyable commute
Use signage in 
the parking lot
to display 
your text 
communication 
information
so that your 
guests can use it
Move your 
alcohol 
management 
and rapid 
response teams 
to entry gates
to monitor 
and 
identify 
intoxicated 
persons
and mitigate 
any incidents
2. Stadium Access
Use your analytics to 
employ appropriate 
staffing
in order to 
cut line times
3. Guest Movement
Role-play with your staff using the 
GUEST acronym we provided
in order to prevent any guest services nightmares
This gives 
your guests 
the peace of 
mind that 
youʼre in 
control
4. Concourses
8 Ways to Optimize Guest Services on Game Day
8 Ways to Optimize Guest Services on Game Day
Lost & Found
Lost & Found 
Implement a 
lost and found 
solution
Lost & Found 
letting your guests 
report their lost items
Lost & Found 
directly at your 
guest services locations
Lost & Found 
or even better, 
through a web form
5. Bowl Entry
All ushers need 
to be at their 
post and ready 
to WOW your fans
Itʼs important to 
have all ushers 
trained on 
hotspots & protocols
Train staff on how to 
effectively communicate 
incidents occurring
to the command post
6. The Bowl
Deliver light-hearted 
public service 
announcements
at specific times 
during the game 
explaining your fan 
code of conduct
and ways to 
communicate with 
staff in the event 
of an incident.
Implement a guest request tracker
which allows you to track guest 
requests separately from incidents
increasing staff efficiency and 
enhancing the guest experience
7. Stadium Exit
Re-deploy your rapid response team 
to the parking lot
anywhere from 10 minutes before 
the end of game to the end of game
Re-deploy your police 
force to the parking lot
complete with patrol 
cars and lights 
flashing.
This is a useful deterrent 
for potential hazards.
8. Parking Exodus
Your ushers should 
be waving good-bye
and thanking your 
guests for attending 
the event.
Depending on the 
location of your 
stadium
re-route traffic patterns 
for easy exit too
Itʼs one more 
shot to 
WOW 
your guests 
on game day
Ensure your staff delivers 
professionalism
energy
and most importantly, the friendliness 
you require to set the tone
for a memorable guest 
services experience.
Click the link to 
read our full article. 
Click Here
About ISS 24/7 
ISS 24/7, the nation’s leader in facility management and text messaging communication 
software for the world’s greatest properties, provides innovative technology to increase 
efficiency and effectiveness of facility operations. ISS 24/7 offers software for incident 
management, maintenance management, text messaging, inspections, credentialing, 
and lost and found. 
Readers interested in learning more about the suite of services for ISS 24/7 should visit ISS247.com. 
ISS 24/7 provides ISS 24/7 Command Post (the “Technology”). The Technology is a 
web-based system designed to enhance the situational awareness, safety, and 
security for sporting and entertainment events, security operations and property 
management organizations. 
Tel: 954.514.8988 • 12411 NW 35th St. Coral Springs, FL 33065 • ISS247.com

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8 Ways to Optimize Guest Services on Game Day