A Big Data Platform for Things That Move - Balaji Prabhakar - Stanford University - Urban Engines - Transforming Transportation 2015
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The document discusses a big data platform launched by Balaji Prabhakar at Transforming Transportation 2015, aimed at addressing urban congestion issues in cities like China, India, USA, Japan, and Korea. It emphasizes reducing demand for transportation during peak hours through incentives, specifically highlighting the Travel Smart Rewards project in Singapore which has successfully registered over 250,000 participants. The document underlines the importance of data integration and measurement in improving urban transportation systems.
A Big Data Platform for Things That Move - Balaji Prabhakar - Stanford University - Urban Engines - Transforming Transportation 2015
- 1. www.TransformingTransportation.org A Big Data Platform for Things That Move Balaji Prabhakar Professor, Stanford University and Co-founder, Urban Engines Presented at Transforming Transportation 2015
- 2. Co-Founder and Chief Scientist: Urban Engines Professor: CS and EE, Stanford A Big Data Platform for Things That Move
- 3. Real world systems are constrained China India USA Japan Korea Urban Overload
- 4. Basic Problem Demand >> Supply
- 5. Our Work Demand >> Supply Reduce demand using incentives, not penalties Increase supply using big data and mobile apps
- 6. Incentives: Singapore MRT • The INSINC, now called Travel Smart Rewards, project − Primary goal: Incentivize offpeak travel • Launch and current status − Stanford + NUS, Jan—Jun 2012 − Urban Engines, July 2012 − Currently: 250,000+ registered participants + 30 corporate members − Shift in peak load: ~ 10%
- 7. Commuting History Commuter Electronic Ticket Credit History kms to credits 3x for off-peak Outram ParkJurong East The Insinc portal Rewards Date Time Credits 15th June 2010 09:00:19 20 16th June 2010 08:10:45 10 16th June 2010 16:20:17 22 18th June 2010 06:15:20 20 Demo
- 8. Supply of Transport Capacity Congestion: When, where, and why does it occur? “If you cannot measure it, you can not improve it.” - Lord Kelvin
- 9. All the things that move in a city GPS Smartcard Cellular WiFi GPS Barcode RFID
- 10. Piecemeal: tap-in/tap-out, train loads, … Error-prone and noisy: needs healing and curing Siloed: different orgs, database technologies and formats What’s needed: A system and algorithms for solving a massive jigsaw puzzle Lots of data, but it is…