Fitting UX design into Agile
A principled UX design process
Rob Scherer
UX Lead
@uxRob
Product development @ SEEK
Is there a 1 size fits all
UX design process?
SEEK agile development lifecycle
Think
Deliver
Tweak
Design
Daily
stand up
Team
Backlog
refinement
Product
Backlog
Retrospective
Showcase
Measure
Iterations
•  Employment Business
Long Term Strategy
•  Market data
•  Competitive landscape
•  Product feedback
Inception
Tweaks from
Product Metrics
Product
Metric
Learnings
Roadmaps
•  Strategic Roadmap
•  Product Roadmaps
•  Stream Roadmaps
•  Tech Roadmap
Prioritisation
of ideas list
Business
Case
Opportunity
Analysis
Production
Release
Problem Definition
Conceptual Design
Refine Design
Detailed Design
Research & Validation
Testing and Evaluation
This is a process
This is a process
“A well defined process
would have helped me
when I started at SEEK”
“Process? What process?”
THINK:"
planning"and"
ideas"
"
UX"INVOLVEMENT"
"
DESIGN:"
ini6ate"
"
"
UX"INVOLVEMENT"
"
DELIVER:"
discover"
"
"
UX"INVOLVEMENT"
"
TWEAK:"
evolve"
"
"
UX"INVOLVEMENT"
"
A Principled UX Design Process
A Principled UX Design Process
A Principled UX Design Process
A Principled UX Design Process
UX Project Checklist on GitHub
27 items
Do I need to do
everything?
Chris’ process for Project X
What’s the best
process for a piece of
work?
It depends
Can you have a process
that adapts for each
piece of work?
Principles
Principles
Understand the problem (or opportunity)
Know the market
Know the user
Test early and often
Collaborate & critique
Ensure shared understanding
Be prepared
What/Why
How
Understand the problem
Understand the problem (or opportunity)
Vitra Design Museum
Charles-Eames-Straße, Reims, Germany
IKEA
Springvale Homemaker Centre
Know the market
Know the user
Know the user
Know the market
Understand the problem (or opportunity)
¿Comprende?
Test early and often
Most important: All the time.
Goal: Ensure you’re on the right track. Designs meet
the business & user needs.
Can include: Testing in lab. Guerrilla research,
analytics, data: More research
Test early & often
Collaborate & Critique
Collaborate & Critique
Collaborate & Critique
Ensure shared understanding
Be prepared
1. What problem are we solving?
2. How de we best solve it?
Principles > Phases > Goals > Activities > Conversations
Rob Scherer
UX Lead at SEEK
@uxRob
Thanks for listening
Questions?

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A Principled UX Design Process