A Quick Guide to Beacon Basics
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The document provides an overview of beacons, which utilize Bluetooth Low Energy (BLE) to transmit data that allows smartphones to recognize their proximity. It emphasizes various applications of beacons, including enhancing experiences in museums, stores, restaurants, hotels, and movie theaters by delivering location-specific content to users through an app. The guide also outlines how beacons can improve consumer engagement by creating interactive and personalized experiences.
A Quick Guide to Beacon Basics
- 1. Quick Guide to Beacon Basics The beacon works on Bluetooth Low Energy (BLE) which transmits identity data over short distances. Such data is used by smart phones to detect proximity. 1. An app needs to be downloaded by the consumer. 2. When the app is in the beacon proximity, it triggers the app to work with cloud services and precisely identify location with greater accuracy. 3. The phone displays the pre-designed message after recognizing a specific Bluetooth signal from beacon. • Entry gate of the location • Inside the location - aisle, cash counter other departments • Exit gate of the location Self-guided Tour in Museums Instead of following a defined path in the museum, let your visitors understand the museum layout to choose from which part they would like to start the tour. Showcase Your Latest Product In-store Display the latest products and let your customers vote in favor of the content. Entertain Your Guests at a Restaurant Connect better with your customers by indulging them in a little quiz, as they wait for their order to arrive. Improve the Relaxing Experience at a Hotel Send soothing music to your guests to relax better on a hot summer afternoon. Enhance the Pre-show Experience at a Movie Theater Deliver the movie trailer to the customers’ phones when they stand next to the movie poster. What is a beacon? How do they work? Where can they can be placed? Type of experiences that can be created Hello, welcome! Revamping consumer engagement through Proximity Experiences www.encircle.io