Accelerate the Digital Supply Chain From Idea to Support
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The document discusses the concept of Product Asset Management (PAM) as a new approach to managing digital content within organizations by connecting content, data, and assets throughout the supply chain. It emphasizes accelerating the workflow from ideation to support, enhancing customer experience and engagement with rich media assets at the core. Key benefits include improved consistency and higher customer retention rates from a well-mapped digital lifecycle.
Accelerate the Digital Supply Chain From Idea to Support
- 1. Accelerate the Digital Supply Chain: From Idea to Support April 2021 Alan J. Porter
- 3. Product Asset Management is a new approach that takes content beyond the marketing department to connect content, data, and assets across the organization.
- 4. Accelerating Content to Market By connecting digital assets to data throughout the content lifecycle from ideation to support. For a more efficient digital supply chain and an increase in the CX value of the assets.
- 5. Get Real with 3D Native 3D File sets: • eCommerce • Servicing • Product Design • Packaging • Web previews
- 6. A Typical Digital Content Supply Chain PRODUCT KNOWLEDGE • On sale dates • SKUs • Product options CAMPAIGNS • Seasonality • Usage rights • Product release timing MATERIAL • Suppliers • Pricing • Availability • Swatches DESIGN • Product specifications • Virtual prototyping PHOTO STUDIO • Model • Photographer • Location • Logistics PACKAGING • Image • Cropping • Labelling Info • Localization CONTENT HUB • Where used • Asset owner • Content retirement dates CREATE MAKE SELL
- 7. PAM = Fastest Path to Value Create Make Sell Materials Design Photo Studio Campaigns Product Knowledge Content Hub Packaging Product Asset Management Platform Product Information Management Product Information Management Product Data Management Product Lifecycle Management PIM Syndication Web CMS eCommerce
- 8. Content + Data = Context FACESMOOTHTM FOUNDATION MODEL MELISSA EYEDEFINETM EYELINER HEALTHYGLOWTM BLUSH NATTYTM NAIL POLISH MELISSATM LIPSTICK IMAGE METADATA • Technical info: exposure, camera, location, time... • AI tags: model, makeup, portrait, day time, Model Melissa. • Products: NattyTM Nail polish, HealthyGlowTM Blush, MelissaTM Lipstick, FacemoothTM Foundation, EyeDefineTM Eyeliner. • PIM SKU 12345 • PIM Oil-free • PIM Anti-aging • Campaign Management System Only Spring • PIM SKU 12345 • PIM Micronized Amazonian clay • PIM True-color mineral pigment • PIM Hyaluronic acid • PIM SKU 52431 • PIM Repairs and strengthens • PIM Radiant Ruby • Campaign Management System Athletileisure segment • Talent Management System Celebrity usage rights • Talent Management System Contract • PIM SKU 12121 • PIM The luxury of a gel, the ease of a pencil • PIM Waterproof • E-comm Only available in the US • PIM SKU 32325 • PIM Sheer plush • PIM Plumps & moisturizing • Rights Licensed for 2019
- 9. Generic commodity models • Clothing, Outerwear, Beauty, Street Fashion, Jeans, Fashion, Jacket Business focus models • Talent: Anna Nachaev • Photo Type: Solo, Single Gender • Products: 15-un Hatch Top, 50-ac Rib Jeans, 58-7 Denim Jacket, 32-j Vision Necklace
- 10. Our DAM places rich media assets at the center of the digital supply chain, to connect content, data, and assets across the organization and deliver exceptional customer experiences.
- 11. Accelerate Content to Market CONNECT CREATE § Data and content flows across the product lifecycle § Collaborative environment § Consistency of message § Accelerated workflow Connect to existing data and content sources Key Benefits § Improved consistent customer experience § Higher customer engagement and retention Map your digital life cycle Increase the value of your content Key Benefits Time
- 12. Thank you!