Thriving in the Content Tornado
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The webinar led by Uri Kogan discusses strategies for managing the overwhelming demand for content in marketing, providing ten tips to help brands restore control and efficiency in their content management processes. The emphasis is on aligning teams, leveraging digital asset management, and utilizing cloud capabilities to enhance the customer experience and campaign coordination. The session highlights the need for adaptation in a rapidly evolving content landscape.
Thriving in the Content Tornado
- 1. Thriving in the Content Tornado: How to Stay Sane, Protect Your Brand, and Delight Customers Webinar #contenttornado
- 2. Speaker Uri Kogan Vice President of Product Marketing, Nuxeo #contenttornado
- 3. Agenda 10 tips to get back on track Content is blowing up our lives Q&A? #contenttornado
- 4. Demand for content has skyrocketed #contenttornado
- 5. And marketers just can’t keep up #contenttornado
- 6. DAM 1 Email marketing Content marketing WCM Social media Video Packaging Traditional Media – TV, Publications, Ads, Coupons .com Intranet Video Services eCommerce, Retail Ops, Retail Marketing, Sales force Archive Content marketing Packaging design Agency creative Corporate creative services Retail marketing Sales collateral Photo & video studio Vendor systems DAM 2 DAM 3 Agencies & their vendors #contenttornado
- 8. Coordinating complex global campaigns Need alignment across client HQ, country marketing teams, & agency across 100s of local renderings #contenttornado
- 9. Need alignment across client HQ, country marketing teams, & agency across 100s of local renderings Coordinating complex global campaigns Prior system lacked rights inheritance from master to derivatives; no transparency #contenttornado
- 10. How can you restore control? #contenttornado
- 13. Put content at the center #contenttornado
- 14. Source: Forrester Research. Vendor Landscape: Digital Asset Management, 2017 DAM’s Role In The Digital Experience Technology Architecture #contenttornado
- 16. Configure, don’t customize Get everyone on board #contenttornado
- 18. #contenttornado
- 19. #contenttornado
- 20. #contenttornado
- 21. #contenttornado
- 24. Customer experience is a team sport #contenttornado
- 25. #contenttornado
- 27. Let the cloud do the heavy lifting #contenttornado
- 28. Managing content without the cloud
- 29. #contenttornado
- 30. Manual Artificial Intelligence Outdoors, cloudy San Francisco, Golden Gate Bridge, International Landmark, Monument Camera, Selfie, Photography People, Tourist, Travel, Vacations, Casual Happiness, Excitement, Bonding, Smiling, Togetherness, Laughing Couple – Relationship Casual Clothing, Explorer Golden Gate Bridge, Selfie, Couple #contenttornado
- 33. Ad agency Supporting a consumer technology leader Commercial archive • Consolidating suppliers to maximize findability & automate requests • No software development 1 #contenttornado
- 34. Ad agency Supporting a consumer technology leader Commercial archive • Consolidating suppliers to maximize findability & automate requests • No software development 1 #contenttornado
- 35. Ad agency Supporting a consumer technology leader UGC research & ideation • 500K consumer generated images • Efficient search & filtering to accelerate browsing • Tagging & rating 2 #contenttornado
- 36. Ad agency Supporting a consumer technology leader WIP from shoots • Search • Spikey traffic • Easy ingest + workflow 3 #contenttornado
- 39. #contenttornado
- 40. 5 CTAs 7 copy options 10 Models 100 Airports X X X 35,000 ads = #contenttornado
- 43. Meet the team Alice Marketing Manager Bob Creative Manager Julie Retail Marketing Manager Lisa Art Director Josh Photographer #contenttornado
- 44. Josh Photographer Lisa Art Director Julie Retail Marketing Manager Alice Marketing Manager Marketing approval & publication Bob Creative Photoshoot Search & shot selection Ad creative Creative review & approval Brand Portal & download Alice Marketing Manager #contenttornado
- 45. Coordinating complex global campaigns Need alignment across client HQ, country marketing teams, & agency across 100s of local renderings Prior system lacked rights inheritance from master to derivatives; no transparency #contenttornado
- 46. Need alignment across client HQ, country marketing teams, & agency across 100s of local renderings Prior system lacked rights inheritance from master to derivatives; no transparency Launched in 3 weeks with no software dev Regained control, acceleration, & efficiency Coordinating complex global campaigns #contenttornado
- 48. Let content be the life of the party
- 49. Distribution Rendering & transcoding Users & groups Search Manage data & documents Workflows & tasks Actions & automation Batch upload { } #contenttornado
- 52. Unlocking digital assets to power a new revenue model Hundreds of attributes behind new screen technologies drive digital transformation #contenttornado
- 59. ~1,000
- 60. ~2,000
- 61. ~3,500
- 62. ~5,000
- 63. #contenttornado
- 64. The market is responding #contenttornado
- 65. Email uri@nuxeo.com Twitter @nuxeo @hyperscaleUri Website nuxeo.com Uri Kogan Vice President of Product Marketing, Nuxeo Want to follow up? Please reach out! #contenttornado Research and other resources nuxeo.com/reports