Accelerating Knowledge at Scale
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The document discusses accelerating knowledge transfer at scale through a case study of the Growth Network community. It describes how the community grew rapidly from several hundred to over a thousand members. This posed challenges around maintaining quality knowledge sharing and engagement as the community expanded. To address this, the Growth Network implemented several strategies, including multidimensional onboarding, listening tours, shifting to topic-based groupings, introducing foundational content, developing ambassador and peer-led groups, and focusing on members' whole-person needs. The results were a suite of executive-led groups, advisory councils, a hybrid conference model, and recurring wellness programs, allowing knowledge to scale across the larger community.
Accelerating Knowledge at Scale
- 1. Accelerating Knowledge At Scale: A mini case study Vanessa DiMauro March, 2021 @vdimauro https://www.linkedin.com/in/vanessadimauro/
- 2. 2 Hi! I am Vanessa DiMauro Using a case study approach, examine the impact rapid scale has on knowledge transfer Explore unintended outcomes of applied network effect Share lessons learned • I spent my career founding, running, advising and funding online communities. 30 years. • Guided the strategies for over 100 communities • Published 41 academic studies about community / network theory • Cited in The New York Times, Forbes, The Wall Street Journal, The Economist • Faculty– Knowledge Management - Columbia University, Babson College – MBA, Stanford University Today’s Agenda
- 3. 3 Community Background The mission of the Growth Network is to accelerate business growth and leadership excellence for our companies through unique, peer-peer knowledge exchange and collaboration. All executives and staff of Georgian portfolio companies can join our community, the Growth Network.
- 4. 4 COMMUNITY SERVICE EXECUTIV STAFF Growth Network Platform - resources, and discussions ✅ ✅ Peer Mentoring Program ✅ ✅ Webinars ✅ ✅ Workshops and Training ✅ ✅ Special Interest Working Groups ✅ ✅ Annual Conference ✅ ✅ Private Working Groups ✅ Curated Vendor Discounts ✅ Annual Retreat ✅ Custom Research ✅ Executive Coaching ✅ Community Strategy Consulting companies that have a product community) ✅ From Theory to Practice
- 5. 5 Building Community on a Solid Foundation • Building a trust triad • Reflecting a shared purpose • Creating a safe space • Developed group norms and rituals Vukotich G. (2010). “Building a Culture of Trust” Information Age Publishing p. 3-10
- 6. 6 March 15th 2020 SNA map of tweets about Covid-19 in early 2020. It has nothing to do with this talk, but I thought you all would think it is as interesting as I do! How We Tweet About Coronavirus, and Why: A Computational Anthropological Mapping of Political Attention on Danish Twitter during the COVID-19 Pandemic
- 7. 7 How to Scale a Network Quickly… The Burning Questions “Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” ― Peter Drucker How can the community grow quickly without diminishing quality? How will this dense community adapt to such a large diameter? (The closeness centrality is now annihilated….) How should the engagement model be redesigned to accommodate a varied constituency? How to increase findability of information as the volume of information shared increased? Can we codify the knowledge fast enough? (and what the hell just happened to my beautiful taxonomy?) How to achieve scale with a limited staff/resources?
- 8. 8 Would we change from a CoP to a Shop Talk community? Source: DiMauro, V & Gal, S (1994). Use of telecommunications for reflective discourse of science teacher leaders. Journal of Science Education and Technology June 1994, Volume 3, Issue 2, pp 123-135
- 9. 9 How we tried to solve for the scale problem • Multidimensional onboarding program to increase familiarity (us-member, member-member welcomes, new member mixers) • A chain of listening tours • Shifted the taxonomy from role based to topical • Introduced more fundamental content to span a wider membership base • Developed a volunteer ambassador group • Crowdsourced peer-led groups to achieve scale despite resource constraints • MOST IMPORTANT: Took care of the whole person
- 10. 10 The Results (to date) A full suite of exec led groups Advisory counsels steer the community strategy A hybrid annual conference A shift to experiences over spots in time Recurring mind/body programs for members A refined community metrics dashboard with clear KPIs A (currently) stable, beautiful community where peer-peer knowledge sharing crosses traditional boundaries
- 11. 11 EXTRAS
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