Access to Opportunities Event Presentation

Welcome and Introduction
Councillor Mick Jameson, SYITA

SYPTE’s role in getting the region
moving
David Brown
Director General, SYPTE

About SYPTE
• Driving force behind the development of public transport
• Working in partnership with public transport operators and
local councils
• Primary goals are to;
– Encourage a shift in people’s mode of travel
– Help those without a car to access jobs, education, shops
and other facilities
– Linking businesses to employees and customers
• Our role in the City Region

Sheffield City Region Vision
• The City Region has a vision to offer people a great place in which to live,
work, invest and visit.
• Particular focus on economic growth, “aspiring to make a greater
contribution to the UK economy by having a local economy less dependent
on the public sector, providing conditions for businesses to grow, and
becoming the prime national centre for advanced manufacturing and low-
carbon industries”.
City Region partners have agreed they want to see:
• People and communities becoming economically, socially and physically
active
• Public transport developing into a travel option that people choose
happily
• Roads becoming increasingly safe, efficient and environment-friendly

SCR Transport Strategy 2011-26: Goals

What’s happening now?
• Sheffield Bus Partnership
– comprises of Operators and Sheffield City Council
– aim to improve bus travel in the city and offer quality,
reliable, convenient, accessible services with value for
money
– proposed new stable network agreed
– city-wide, interoperable, bus and tram ticket at 14%
reduction
– consultation programme from 18 June and 14 July 2012

What’s happening now?
• Smartcard ticketing
– First South Yorkshire and Stagecoach systems live
– The scheme involves English National Concessionary
Ticket Scheme (ENCTs) customers scanning their
passes at the machines when boarding the bus rather
than showing the driver
– Future developments roll out of other ticketing
products
– Smartcards and products to ease boarding and use

What’s on the horizon?
• Better Bus Area Fund
– Targeting main employment areas to improve access to jobs and
services
– 1,225,000 more bus passenger trips a year and save 756 tonnes of
carbon as a result of reduced boarding times
– Provide more cost effective travel for young people looking to access
work or training.
– Bus journeys on specific arterial and business routes will be faster and
more reliable through infrastructure improvements.
– Improving efficiency of the network and increase economic
productivity
– Highway improvements along Ecclesall Road
– Smart management technology used to control traffic signals giving
priority to buses reducing delays
– Working with Jobcentre Plus to help 2,250 young people providing
them with free smartcard travel for up to three months

• Sheffield Highways PFI:
• Smoother road surfaces
– Reducing wear and tear on vehicles
– Reducing fuel consumption and carbon usage
– More comfortable ride
• Better maintenance of highway trees
• Clearer signage and road markings
• Better lighting and improved footways
- Making public transport more accessible and attractive to the
public
• Local Sustainable Transport Fund (LSTF):
– £5m to provide improved bus services along four key corridors work and
training opportunities

• Local Sustainable Transport Fund (LSTF)
– Imminent decision on key component bid
• £24.6m to facilitate and encourage sustainable commuting
– To enable employers to reach a wider pool of potential employees
– To help businesses improve their productivity through reducing
congestion and encouraging more reliable journey times
• It also focuses on the needs of businesses, employers, employees
and jobseekers and supports regeneration and redevelopment
along four geographical corridors:
– Don Valley Sheffield to Rotherham;
– A corridor crossing the southern part of the Dearne Valley;
– Central Barnsley to north of the Dearne Valley; and
– Doncaster town centre towards Adwick

• TramTrain
– £58m pilot scheme to run tram trains on both tram and rail networks
– Launching in 2015 – further connecting Rotherham to Sheffield
making journeys easier and more convenient
– Provide boost to regional economy
– Services three times an hour, all day every day taking just 25 minutes
• Bus Rapid Transit
– £34m to improve connections into Lower Don Valley
– New road link at Tinsley
– New high quality bus vehicles

Summary
• BBAF/LSTF - £10m funding achieved
- Announcement expected on £24m Major bid
• Good progress on key infrastructure projects:
TramTrain £58m
BRT (£28m)
• ERDF/Access to Opportunities – delivered outputs
• Using lessons learnt to move forward

Edward Fletcher
Access to Opportunities
Project Co-ordinator

Why Access to Opportunities
Within South Yorkshire:
• Significant levels of unemployment
• Above average number of 16-34 year olds without
qualifications
• Higher than average number of deprived
communities

Aims and Objectives
• Reduce real and perceived information and cost barriers to
public transport
• Build confidence in public transport
• Overcome geographical transport barriers
• Reduce CO2 emissions
• Increase the availability of labour and facilitate business
growth
• Specifically target areas of deprivation and NEETs
• Work with key partners

Three Strands of Delivery
• Travel Advice - effective in assisting
jobseekers back into work
• Bus Services - greater frequency most
effective way to increase patronage
• Wheels to Work - provides improved
links when public transport not a viable
option

Enhanced Bus Services
Overview
• Dearne Valley a key area for employment in South
Yorkshire
• Enhancements: increased frequency & longevity, expanded
routes
• Additional services give more options to get people to work
and training
• Services chosen 200, 220 and 226 operated by Stagecoach
• Mail-drop to households along the routes to promote the
service

Overview

Successes
• Estimated 7 million passenger journeys from July
2009 to July 2012.
• Estimated 1.3 million on enhanced sections of
services
• No major impact on commercial services
• Increase in number of people using for work
• Broad social mix of passengers

Wheels 2 Work
Overview
• Low cost loan of motor scooters to access work
and training
• Managed by Sheffield Community Transport
• For when public transport not a viable option
• Full training and equipment provided
• Standard loan usually 3-6 months

Wheels 2 Work
Successes
• Between July 2008 – July 2011, over 475
people helped into work and nearly 100 into
training
• Particularly used by routine and manual
workers, as well as young people
• Provides sense of responsibility and
independence
• Additional funding secured until March 2015

Travel Advice
Overview
• Delivered by four full-time Travel Advisors and two full-time
equivalent Contact Centre Assistants
• Worked with agencies, partner organisations, businesses and
individuals
• Face to face bespoke advice, including ticket information and
sustainable transport advice
• Personal Journey Plans for individuals

Travel Advice
Successes
• Over 7,000 individuals provided with travel advice or
support
• Nearly 4,000 Personal Journey Plans produced
• Over 1,000 visits, meetings, drop-ins, workshops and
events attended
• 18 SMEs provided with dedicated support

Marketing and Promotion
• Full-time Marketing Officer for two years
• Bespoke materials for businesses, agencies
and individuals
• Targeted advertising via job websites, local
newspapers, Facebook, LinkedIn
• Other activity including: posters, leaflets,
SMS texts, Traveline leader message

Benefits of Access to Opportunities
Penney Daly
Team Leader, Travel Advice

Getting jobseekers on the road to success
•Through touch points at recruitment events, pre-employment training sessions and job clubs
•Around 7,000 individuals seeking work or training
Better outcomes for recruiting agencies through the reduction of travel barriers
•By forging relationships with agency partners county wide
•Providing unique ticket products designed to ease the cost of travel for jobseekers or newly
employed
•Providing electronic information tools, maps and timetables to help staff advise the jobseeker
•Enabling front facing staff to sustain travel advice after the project delivering self service training
Facilitate business growth in the region
•Free, professional travel advice support to SME’s
•Provide tailored interventions that can bring employers and employees together
•Delivered travel advice support to enhance employee retention for SME’s expanding through
relocation.
Key Benefits Delivered by the Project - to the Community

Key Benefits Delivered to Our Organisation
Our future is
being shaped
by benefits
delivered by
the Project
• Forging strong two-way relationships with agencies,
SME’s and districts has influenced the way we will
deliver travel advice in the future
• Has increased our ability to deliver more with a more
targeted approach
• Has provided customer intelligence that will drive
forward new ways to engage with our customers
• Better understanding of the needs of end users who
are employees or jobseekers will influence future new
ticket products

Stories from the Access to Opportunities Project
Sheffield Community Transport – Chris Maunder
North Doncaster Development Trust – Jenny Dewsnap
RiDO – Sarah Wilkinson

Key Benefits of Access to Opportunities
Penney Daly
Team Leader, Travel Advice

Getting jobseekers on the road to success
•Through touch points at recruitment events, pre-employment training sessions and job clubs
•Around 7,000 individuals seeking work or training
Better outcomes for recruiting agencies through the reduction of travel barriers
•By forging relationships with agency partners county wide
•Providing unique ticket products designed to ease the cost of travel for jobseekers or newly
employed
•Providing electronic information tools, maps and timetables to help staff advise the jobseeker
•Enabling front line staff to sustain travel advice after the project by delivering self service training
Facilitate business growth in the region
•Free, professional travel advice support to SME’s
•Provide tailored interventions that can bring employers and employees together
•Delivered travel advice support to enhance employee retention for SME’s expanding through
relocation
Key Benefits Delivered by the Project - to the Community

 What is South Yorkshire Wheels 2 Work?
 Who uses South Yorkshire Wheels to Work?
 How are scooters allocated?
 What do customers think about the scheme?
 What impacts have been delivered?
 How will the scheme develop into the future?
PRESENTATION OVERVIEW

 A lack of suitable, affordable transport is a barrier which can
deny people the opportunity to access training or employment.
 South Yorkshire Wheels 2 Work (SYW2W) provides scooters to
individuals across South Yorkshire to overcome such barriers
and enable them to access employment and training
opportunities.
 Through the Access to Opportunities Programme SYW2W
supported 587 people get to work or training between August
2008 to July 2011.
WHAT IS SOUTH YORKSHIRE W2W?

 In a time when over half of W2W schemes have closed due to
lack of funding SYW2W has grown.
 It is now one of the largest schemes nationally and at any one
time there are around 125 customers using scooters.
 It is also one of the cheapest schemes – both in terms of
charges to customers, and overall unit cost.
WHAT IS SOUTH YORKSHIRE W2W?

SYW2W has the second lowest weekly loan charge in the UK

SYW2W has the third lowest unit cost in the UK
£0.00
£500.00
£1,000.00
£1,500.00
£2,000.00
£2,500.00
£3,000.00

 The majority of customers are male and the 83% of customers
use a scooter to get to work.
 On average 70% of customers are from urban areas. This is
particularly interesting as in the past the scheme was largely
funded through rural funding streams.
 The average journey length is between 5 to 12 miles (one way)
and the typical time spent travelling is between 11 and 25 minutes.
 The age profile of customers has become more diverse.
WHO USES SOUTH YORKSHIRE W2W?

The age profile of SYW2W customers has become more diverse

 90 customers were interviewed and 73% of them stated they
were highly satisfied with the scheme. A further 22% stated
that they were satisfied with the support received – a combined
satisfaction rating of 95%.
 There were five factors identified by customers that support
the high satisfaction. The most common were ‘excellent
service’ and ‘helpful staff,’ both mentioned 27 times.
WHAT DO CUSTOMERS THINK?

What do customers value about SYW2W?

 Economic impact was calculated as follows:
 Individuals were placed in one of three groups depending on
whether they stated they could get to work without a scooter.
 Detailed analysis reveals that the total economic impact SYW2W
generated is £6,199,307. This means that every £1 invested in
providing a scooter typically generates an economic return of £11.
WHAT IMPACTS HAVE BEEN DELIVERED?
Economic
impact
Economic
contribution
made by
employment
Economic
saving made
by people not
unemployed
Cost of
providing
scooters

 The scheme’s direct environmental impact was total carbon
dioxide emissions of 198 tonnes over three years.
 A return flight for one passenger from Heathrow to New York
results in emissions of 115 tonnes of carbon dioxide.
 It is estimated that a single tree can absorb a metric tonne of
carbon dioxide in its lifetime – SYW2W could offset the CO2
emitted by scooters in a year by planting 66 trees.
 The transport modes customers typically use after leaving the
scheme emit 339.97 tonnes of greenhouse gases.

The modes of transport customers use once they leave the scheme
lead to greater emissions

The modes of transport customers use once they leave the scheme
lead to greater emissions
Type of transport (notes)
CO2 emissions
(g per km)
Total CO2 emissions over
2.3 million km
(tonnes)
Typical train (emissions per passenger) 53.4 g 125.91 tonnes
Typical tram (emissions per passenger) 76.8 g 181.09 tonnes
125cc petrol scooter 84 g 198.07 tonnes
Typical bus (emissions per passenger) 157.26 g 370.81 tonnes
Small petrol car (up to 1.4 litre engine) 172.97 g 407.85 tonnes
Small petrol van (up to 1.3 tonnes) 194.07 g 457.60 tonnes
Large petrol hybrid car 217.26 g 512.28 tonnes
Large petrol van (up to 3.5 tonnes) 240.45 g 566.97 tonnes
Large petrol car (above 2.0 litre engine) 299.37 g 705.89 tonnes

 The scheme has delivered numerous positive social impacts.
 Customers were asked to outline how strongly they agreed or
disagreed that they received 8 possible social benefits identified
from a literature review.

Social impacts delivered by SYW2W

 Funding has been secured through the Local Sustainable
Transport Fund to introduce electric scooters.
 Each customer’s journey will be analysed and they will be
offered a 50cc petrol scooter, a 125cc petrol scooter or an
electric scooter.
 A new website has been developed with online forms to make
it easier and quicker for customers to apply and for SYW2W to
record their information electronically.
HOW WILL THE SCHEME DEVELOP?

 A hire-purchase scheme may be introduced; 78% of customers
stated that they would be very interested in this service.
 A variable pricing structure has been introduced. Customers
using the scooter to access training who have no employment
income will pay £40 per month. Customers using the scooters to
get to work will pay £60 per month.
Assist customers understand the environmental and economic
costs of the transport they intend to use after leaving the scheme
so they can make an informed choice.
HOW WILL THE SCHEME DEVELOP?

“It helped me get into work and now I'm a Team Leader,
I couldn't have done that without the scheme.”
“I was going bankrupt at the time, it was a difficult time for
me personally and the scheme really helped me out.”
“Without SYW2W I wouldn't be in the position I am now. It
changed my life. I was on disability benefit allowance and
the scooter helped me get to work and I‘ve got a great job.
It made a tremendous difference to me, it opened up my life.
It opened up opportunities right, left & centre.”

North Doncaster Development Trust
Transport Solutions

Our Purpose
Established in 2002
‘North Doncaster Development Trust (NDDT) is a community led charity created to
promote the economic, social and environmental development and regeneration of
Doncaster, via local projects and services.’
Our objectives include
 To deliver effective regeneration by tackling the worklessness agenda
 Providing a supportive infrastructure for all local businesses
 Providing a supportive infrastructure for the voluntary/community sector

Welfare To Work
• NDDT has delivered a range of programmes over the last 5 years aimed at getting people
into work and this is where we have received great support from SYPTE
• Many clients have real and perceived barriers to employment including for many transport
and their journey to work.
• Many have issues around money and many have confidence issues.
SYPTE has provided
• Journey planning services for customers attending interviews/work
• Advice on bus routes and timetables
• Advice on costs (including weekly/monthly passes)
• Peace of mind to customers

Additional Support
• Extreme weather
• Changes of routes and timetables
• Support to employers seeking to recruit
“They make my job a lot easier”

RiDO / SYPTE
PARTNERSHIP
Sarah Wilkinson
HR Business Consultant
Rotherham Investment and
Development Office

What does the RiDO Business Development team do?
Provide support to Inward Investors & indigenous businesses:-
• Property database
• HR support – Recruitment and Training & Development
• Business incubation & Start-up support
• Soft Landing Zone - Internationalisation
• Account Management
• Advice on funding / grants

Company Relocation–Cutting & Wear
Resistant Developments Ltd
(International World Class Manufacturer)
Relocated from Rotherham to Sheffield - employ 65 staff - wanted to retain highly
technical/skilled fabrication specialists. Around 20% of staff were able to walk to
work in Rotherham – transfer to new business park in Sheffield with limited
parking. SYPTE travel advice team delivered support in the following ways:
• Conducted travel survey for all staff to establish impact of move on current
travel patterns
• Delivered travel information events on site as part of the overall corporate
relocation plan and personalised journey plans for all employees.
Result – Overcame travel barriers & did not lose any staff

Inward Investor – S2S Electronics
(Electronics Design & Manufacturer)
Relocating from 2 sites (Huddersfield & Sheffield) to
Rotherham – c50 staff - retaining skilled staff was key
• Potential links to West Yorkshire PTE
• Company provided mini bus from Huddersfield to
Rotherham
• SYPTE facilitating Employer Travel Club in Manvers
area – company have been invited & attending

Inward Investor - Boundary Mill Stores
(Retail – quality brands / discount prices)
New retail operation in Rotherham – working with Jobcentre Plus
to recruit over 300 staff (many part-time)
• Early days – Access to Opportunities have made contact
• Areas of anticipated support – Individual travel plans & Real-
time transport information screenlinks – beneficial for
customers and staff

Inward Investor – Aquafyn
(Leisure)
Built new swimming pool in Dinnington – industrial estate
– c42 staff – part-time and young people –
accessibility was key
• Early days – Access to Opportunities have made
contact
• Areas of anticipated support – Individual travel plans &
Real-time transport information screenlinks in public
areas – beneficial for customers and staff

Thankyou
Sarah Wilkinson
HR Business Consultant
Rotherham Investment and Development Office
www.rido.org.uk – 01709 254444

Travel Advice – Removing Barriers
Alan Nicholson
Business Development Manager

Aims and Objectives
• Continue to reduce barriers to public transport for
jobseekers
• Work with key partners to identify travel advice
needs essential for their business
• Provide tailored interventions that can bring
employers and employees together
• Measure the success of travel advice interventions
to sustain best practice

Channels for Delivery to Employment Growth
Linking
Jobseekers to
Employers
• Agency recruitment fairs
• Induction and assessment days
• Training frontline staff to source travel information
• Bespoke interventions for relocations, inwards
development

Channels for Delivery – Supporting Jobseekers
Supporting
Jobseekers to
Interviews
• Ticket advice for the best and most affordable
products
• Personal journey planners to provide confidence in
getting to crucial appointments
• Provide post interview support and follow-up to
deliver further travel advice dependent on outcome

Channels for Delivery - Interview Outcomes
Employment
•Personal journey plans to newly employed
•Signpost to ticket products for new
starters
Training
•Journey planning for apprentices
•Ticket products specially funded for those in
training or apprenticeships 19-24
Education
•Signpost to
discounted ticket
products for students

Channels for Delivery – In Employment
Business to Business Travel Advice
•Support Employers of 50+ employees
•Target organisations in high frequency zones
•Work with new businesses moving into South Yorkshire
•Maximise opportunities through relationships with inwards development agencies
Establish baseline needs that support the business
•Provide surveys to establish baseline data
•focus on car drivers
•Work with district council planning partners to provide ‘joined up’ thinking
Provide Intervention
• Offer free travel trials for car user employees of qualifying organisations
•Reduce business mileage by offering sustainable alternatives
•Provide access to a bigger range of web-based information tools
Measure success
•Post intervention surveys to measure results
•Gather case studies and data provided by clients to share stories that worked
•Build best practice across the region

Revisiting Our Aims and Objectives
• Continue to reduce barriers to public transport for
jobseekers
• Work with key partners to identify travel advice
needs essential for their business
• Provide tailored interventions that can bring
employers and employees together
• Measure the success of travel advice interventions
to sustain best practice

Need Travel Advice? How to find us:
To get advice for your jobseeker clients:
Contact Bob Mynors
0114 221 1278
Email: bob.mynors@sypte.co.uk
For support to employers and businesses:
Contact Penney Daly
0114 221 1450
Email: penney.daly@sypte.co.uk
For all your travel information needs, visit our website:
travelsouthyorkshire.com/traveladvice

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