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OPEN BADGES 
DESIGN, 
EVERY WHICH 
WAY 
JOYCE SEITZINGER 
#ACEC2014 
1 OCTOBER 2014
JOYCE SEITZINGER 
• Founder 
Academic 
Tribe 
• Educa1on 
Technologist 
• Learning 
Designer 
• Moodle 
Tool 
Guide 
• @catspyjamasnz 
• Ter1ary 
spaces 
• Ukulele 
player
A 
networked 
collec1ve 
of 
experienced 
and 
crea1ve 
learning 
designers, 
educa1on 
technologists 
and 
other 
educa1on 
experts, 
working 
with 
ins1tu1ons 
and 
organiza1ons 
to 
develop 
learning 
solu1ons 
for 
now. 
We 
do 
learning 
design, 
learning 
resource 
development, 
assessment 
design, 
digital 
presence 
building 
& 
coaching, 
community 
management, 
social 
media 
advice, 
staff 
development, 
and 
more.
#acec2014 Open Badge Design, Every Which Way #openbadges
WORKSHOP 
• Introduc1ons 
(10 
mins) 
• Badge 
Learning 
Design 
Ac1vity 
(40 
mins) 
• Badge 
Visual 
Design 
(20 
mins) 
• Badge 
System 
Design 
INSIGNIA 
(20 
mins) 
• Op1onal: 
Explore 
Tech 
Solu1ons 
for 
badges
FIND THIS PRESENTATION 
www.slideshare.net/catspyjamas
INTRODUCTIONS
INTRODUCTION ACTIVITY 
• Create 
a 
small 
name 
badge 
using 
the 
post-­‐it 
and 
s1ck 
it 
in 
front 
of 
you 
on 
the 
table 
• Around 
the 
room, 
please 
share 
– Your 
name, 
ins1tu1on 
and 
role 
– Interest 
in 
badges 
– What 
informal 
learning 
or 
skill 
would 
you 
have 
loved 
to 
have 
go[en 
a 
badge 
for? 
Joyce
QUICK OPEN BADGES INTRO
#acec2014 Open Badge Design, Every Which Way #openbadges
#acec2014 Open Badge Design, Every Which Way #openbadges
BADGE DEFINITION 
• “Digital 
creden1al 
that 
represents 
skills, 
interests 
and 
achievements 
earned 
by 
an 
individual 
through 
specific 
projects, 
programmes, 
courses 
or 
other 
ac1vi1es.” 
(Mozilla, 
2013)
WHO IS USING DIGITAL BADGES? 
• Khan 
Academy 
• LinkedIn 
• Deloi[e 
• Gamifica1on 
• Do 
not 
talk 
to 
each 
other. 
• Not 
transferable
CODEACADEMY
#acec2014 Open Badge Design, Every Which Way #openbadges
MOZILLA’S OPEN BADGES 
“Learning 
today 
happens 
everywhere. 
But 
it's 
ocen 
difficult 
to 
get 
recogni1on 
for 
skills 
and 
achievements 
that 
happen 
online 
or 
out 
of 
school. 
Mozilla 
Open 
Badges 
helps 
solve 
that 
problem, 
making 
it 
easy 
for 
any 
organisa1on 
to 
issue, 
manage 
and 
display 
digital 
badges 
across 
the 
web.”
OBI
Not this one…
OBI
#acec2014 Open Badge Design, Every Which Way #openbadges
EARNER, ISSUER, DISPLAYER, 
AUDIENCE
Image: Mozilla Foundation
BADGE LEARNING DESIGN 
ACTIVITY
#acec2014 Open Badge Design, Every Which Way #openbadges
TABLE ACTIVITY 1: BASICS 
• At 
your 
table, 
pick 
a 
skill 
or 
achievement 
you 
want 
to 
design 
a 
badge 
for. 
(Tip: 
pick 
a 
teaching 
skill 
or 
achievement. 
Something 
you 
might 
award 
to 
a 
colleague.) 
• Fill 
out 
the 
lec 
hand 
por1on 
of 
the 
template 
incl, 
badge 
name, 
skills 
 
knowledge, 
behaviour, 
criteria 
and 
evidence. 
• One 
person 
to 
pitch 
your 
badge 
in 
30 
sec. 
• 8 
mins
TABLE ACTIVITY 2: PEOPLE 
• Fill 
out 
the 
right 
hand 
por1on 
of 
the 
template 
star1ng 
with 
users. 
• Then 
move 
on 
to 
endorsers, 
channels 
and 
awarded. 
• 8 
mins 
• Report 
to 
group
TABLE ACTIVITY 3: VALUE 
PROPOSITION 
• Fill 
out 
the 
value 
proposi1on 
for 
each 
user 
group 
for 
your 
badge. 
This 
is 
all 
about 
mo1va1on 
for 
par1cipa1on 
in 
the 
learning 
process… 
• 8 
mins
TABLE ACTIVITY 4: YOUR CONTEXT 
• Fill 
out 
the 
learning 
pathways 
and 
resources 
for 
your 
badge 
• Under 
resources, 
consider 
also 
which 
backpack 
your 
users 
might 
use 
• 8 
mins 
• Recap
YOUR BADGE DESIGN CANVAS 
• You 
have 
now 
completed 
the 
whole 
badge 
canvas 
process 
• Please 
share 
your 
badge 
design 
with 
#acec2014
BADGE VISUAL DESIGN 
ACTIVITY
GROUP ACTIVITY 
• Let’s 
analyze 
the 
visual 
cues 
of 
badges 
• What 
are 
other 
cues 
you 
could 
use? 
• What 
are 
issues 
for 
crea1ng 
visuals 
in 
your 
context? 
What 
are 
opportuni1es?
CODEACADEMY
#acec2014 Open Badge Design, Every Which Way #openbadges
DIGITAL ME / MAKEWAV.ES
OLDS MOOC
TABLE ACTIVITY 
• Explore 
the 
visual 
badge 
designs 
(www.slideshare.net/catspyjamas) 
and 
find 
some 
more… 
• At 
your 
table, 
create 
3 
visual 
designs 
for 
3 
related 
badges 
• Share 
your 
design 
• You 
can 
tweet 
them 
if 
you 
like 
#acec2014
#acec2014 Open Badge Design, Every Which Way #openbadges
BADGE SYSTEM DESIGN 
ACTIVITY
BADGE SYSTEM DESIGN 
http://carlacasilli.wordpress.com/2013/03/25/badge-pathways-part-1-the-paraquel/
DESIGNING BADGE SYSTEMS
LEAN STARTUP CYCLE FOR BADGE 
SYSTEMS 
IDEAS 
BUILD 
DATA BADGES 
MEASU 
RE 
LEARN 
academictribe.co 
Build faster 
Incremental deployment 
Just-in-time scalability 
Developer sandbox 
Usability tests 
Measure faster 
Have a clear badge owner 
Optimise your badge marketing 
Real time alerts on badge issues 
Usability tests 
Learn faster 
Do user interviews 
Work on user development 
User surveys
GROUP ACTIVITY 
• Let’s 
explore 
a 
tool 
for 
badge 
system 
design 
• In 
an 
evolving 
system, 
what 
are 
op1ons 
for 
feedback 
loops 
from 
earners? 
From 
audience?
Op1onal 
ac1vity 
TECH SOLUTIONS FOR OPEN 
BADGES
#acec2014 Open Badge Design, Every Which Way #openbadges
#acec2014 Open Badge Design, Every Which Way #openbadges
#acec2014 Open Badge Design, Every Which Way #openbadges
#acec2014 Open Badge Design, Every Which Way #openbadges
#acec2014 Open Badge Design, Every Which Way #openbadges
#acec2014 Open Badge Design, Every Which Way #openbadges
BE A NODE IN MY NETWORK! 
Joyce Seitzinger 
@catspyjamasnz 
@academictribe 
joyce@academictribe.co

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#acec2014 Open Badge Design, Every Which Way #openbadges

  • 1. OPEN BADGES DESIGN, EVERY WHICH WAY JOYCE SEITZINGER #ACEC2014 1 OCTOBER 2014
  • 2. JOYCE SEITZINGER • Founder Academic Tribe • Educa1on Technologist • Learning Designer • Moodle Tool Guide • @catspyjamasnz • Ter1ary spaces • Ukulele player
  • 3. A networked collec1ve of experienced and crea1ve learning designers, educa1on technologists and other educa1on experts, working with ins1tu1ons and organiza1ons to develop learning solu1ons for now. We do learning design, learning resource development, assessment design, digital presence building & coaching, community management, social media advice, staff development, and more.
  • 5. WORKSHOP • Introduc1ons (10 mins) • Badge Learning Design Ac1vity (40 mins) • Badge Visual Design (20 mins) • Badge System Design INSIGNIA (20 mins) • Op1onal: Explore Tech Solu1ons for badges
  • 6. FIND THIS PRESENTATION www.slideshare.net/catspyjamas
  • 8. INTRODUCTION ACTIVITY • Create a small name badge using the post-­‐it and s1ck it in front of you on the table • Around the room, please share – Your name, ins1tu1on and role – Interest in badges – What informal learning or skill would you have loved to have go[en a badge for? Joyce
  • 12. BADGE DEFINITION • “Digital creden1al that represents skills, interests and achievements earned by an individual through specific projects, programmes, courses or other ac1vi1es.” (Mozilla, 2013)
  • 13. WHO IS USING DIGITAL BADGES? • Khan Academy • LinkedIn • Deloi[e • Gamifica1on • Do not talk to each other. • Not transferable
  • 16. MOZILLA’S OPEN BADGES “Learning today happens everywhere. But it's ocen difficult to get recogni1on for skills and achievements that happen online or out of school. Mozilla Open Badges helps solve that problem, making it easy for any organisa1on to issue, manage and display digital badges across the web.”
  • 17. OBI
  • 19. OBI
  • 25. TABLE ACTIVITY 1: BASICS • At your table, pick a skill or achievement you want to design a badge for. (Tip: pick a teaching skill or achievement. Something you might award to a colleague.) • Fill out the lec hand por1on of the template incl, badge name, skills knowledge, behaviour, criteria and evidence. • One person to pitch your badge in 30 sec. • 8 mins
  • 26. TABLE ACTIVITY 2: PEOPLE • Fill out the right hand por1on of the template star1ng with users. • Then move on to endorsers, channels and awarded. • 8 mins • Report to group
  • 27. TABLE ACTIVITY 3: VALUE PROPOSITION • Fill out the value proposi1on for each user group for your badge. This is all about mo1va1on for par1cipa1on in the learning process… • 8 mins
  • 28. TABLE ACTIVITY 4: YOUR CONTEXT • Fill out the learning pathways and resources for your badge • Under resources, consider also which backpack your users might use • 8 mins • Recap
  • 29. YOUR BADGE DESIGN CANVAS • You have now completed the whole badge canvas process • Please share your badge design with #acec2014
  • 31. GROUP ACTIVITY • Let’s analyze the visual cues of badges • What are other cues you could use? • What are issues for crea1ng visuals in your context? What are opportuni1es?
  • 34. DIGITAL ME / MAKEWAV.ES
  • 36. TABLE ACTIVITY • Explore the visual badge designs (www.slideshare.net/catspyjamas) and find some more… • At your table, create 3 visual designs for 3 related badges • Share your design • You can tweet them if you like #acec2014
  • 39. BADGE SYSTEM DESIGN http://carlacasilli.wordpress.com/2013/03/25/badge-pathways-part-1-the-paraquel/
  • 41. LEAN STARTUP CYCLE FOR BADGE SYSTEMS IDEAS BUILD DATA BADGES MEASU RE LEARN academictribe.co Build faster Incremental deployment Just-in-time scalability Developer sandbox Usability tests Measure faster Have a clear badge owner Optimise your badge marketing Real time alerts on badge issues Usability tests Learn faster Do user interviews Work on user development User surveys
  • 42. GROUP ACTIVITY • Let’s explore a tool for badge system design • In an evolving system, what are op1ons for feedback loops from earners? From audience?
  • 43. Op1onal ac1vity TECH SOLUTIONS FOR OPEN BADGES
  • 50. BE A NODE IN MY NETWORK! Joyce Seitzinger @catspyjamasnz @academictribe joyce@academictribe.co