#iMOOT15mm #LXDesign Mapping Learner Journeys
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This document discusses learner experience design and mapping learner journeys. It begins by outlining some challenges in education. It then discusses experience design concepts like user experience design, interaction design, and service design. It introduces learner journey mapping and provides examples. The document discusses conducting user research and mapping the learner path, touchpoints, and emotions. It outlines opportunities and barriers identified in a mapping process. The document concludes by discussing adopting learner experience design practices through expanded toolkits, collaboration, and a commitment to the learner experience.
#iMOOT15mm #LXDesign Mapping Learner Journeys
- 1. LX DESIGN: MAPPING LEARNER JOURNEYS JOYCE SEITZINGER MINIMOOT NOVEMBER 2015
- 2. WE HAVE SOME WICKED PROBLEMS
- 4. Aberdeen Research interpretation of Andrew’s CX hierarchy
- 5. RISK IN USING LMS LIKE PPT
- 8. The world is complex, and so too must be the ac6vi6es that we perform. But that doesn’t mean that we must live in con6nual frustra6on. No. The whole point of human-‐ centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable. Don Norman, The Design of Everyday Things
- 9. WHAT IS AN EXPERIENCE? It is crucial to view experience as the consequence of many different systems. Experience emerges from the intertwined works of percep6on, ac6on, mo6va6on, emo6on and cogni6on in dialogue with the world (place, 6me, people and objects). Experience Design: Technology for all the right reasons Marc Hassenzahl
- 10. USER EXPERIENCE DESIGN …to achieve high-‐quality user experience in a company's offerings there must be a seamless merging of the services of mul6ple disciplines. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Don Norman, & Jakob Nielsen
- 11. INTERACTION DESIGN In design, human–computer interac6on, and soSware development, interac6on design, oSen abbreviated IxD, is defined as "the prac6ce of designing interac6ve digital products, environments, systems, and services."
- 12. SERVICE DESIGN Service design is the inten6onal and thoughVul design of internal and customer-‐facing ac6vi6es needed to deliver a service. Where experience design concerns itself only with the customer-‐facing aspects, service design looks also at the experience of staff
- 13. EMPATHY FOR THE USER
- 14. METHODOLOGY
- 15. IS THERE POTENTIAL FOR LEARNER EXPERIENCE DESIGN OR #LXDESIGN?
- 16. DR. JESS KNOTT
- 17. CARD SORTING
- 18. USER OBSERVATION
- 21. PERSONAS
- 22. PERSONAS
- 23. JOURNEY MAPPING
- 26. LEARNER JOURNEY MAPPING – GETTING STARTED
- 27. MAP THE LEARNER PATH & TOUCH POINTS
- 28. MAP THE PATHS & TOUCH POINTS OF OTHER STAKEHOLDERS & CHANNELS
- 29. MAP THE INTERACTION PHASES
- 31. IDENTIFY OPPORTUNITIES & BARRIERS
- 32. WHEN DO YOU USE JOURNEY MAPPING? • For an exis6ng product, object or service • To get an overview of all the elements and stakeholders • To map all the touch points • To iden6fy emo6ons associated with interac6ons • To iden6fy pain points
- 33. WHEN DO YOU USE JOURNEY MAPPING? For a new product, object or service to be designed, developed and implemented: • To get a common understanding of aspiring experience for all members of design & development team • To iden6fy touch points • To iden6fy channels • To iden6fy priori6es for the development
- 34. WHEN DO YOU USE JOURNEY MAPPING? Instead of a prototype • When a prototype is too expensive to build • Have something to shoot at
- 35. WHY DO YOU USE JOURNEY MAPPING? • To map all the bricks in your bricolage (even those beyond your control) • To step away from your medium • To design across the gaps • To facilitate conversa6on • To facilitate collabora6on
- 36. DESIGN ACROSS THE GAPS LECTURES PERSONAL LEARNING NETWORK TUTORIALS MOODLE COURSE SITE SUPPORT SERVICES
- 37. From Designing CX http://designingcx.com/2012/10/23/prototype-portable-journey-mapping-worksheet/
- 39. Pre Start Week 2-6 Week 7-10 Week 11-12 End & post LMS Wiki is tricky to participa te in! Conten t Early access ☺ Teacher Picture & intro video ☺ No involvemen t in review ! Peers No icebreaker !
- 40. OUR VE EXPRESS LEARNER JOURNEY MAP
- 41. THE TEAM • Joyce Seitzinger • Mark Smithers Lecturers • Anne[e Cook • Nicola Hardy Digital Learning Team • Spiros Soulis • Angela Nicole[ou • Eloise Acuna
- 42. USER RESEARCH IN INITIAL 3 HOUR MAPPING SESSION
- 43. FURTHER RESEARCH TO INFORM DIGITAL COLLABORATIVE MAP
- 44. FINAL LEARNER JOURNEY MAP
- 45. MAP DETAIL
- 47. ADDRESS THE PAIN POINTS: IMPROVED COMMUNICATION CHANNELS
- 48. SMALL CHANGES ARE FINE: MIKE WESCH’S SYLLABUS
- 49. WHAT WILL IT TAKE TO ADOPT LEARNER EXPERIENCE DESIGN PRACTICES?
- 54. A COMMITMENT TO THE LEARNER EXPERIENCE
- 55. EXPAND ON LX DESIGN RESEARCH
- 56. THINK OF OURSELVES AS LEARNER EXPERIENCE DESIGNERS
- 58. Joyce Seitzinger @academictribe www.academictribe.co joyce@academictribe.co BE A NODE IN OUR NETWORK!